Highly skilled workforce, some of the best companies to work for in America, and world-class R&D make Rochester, NY an innovation hub. This presentation outlines more reasons to expand your business in the Greater Rochester, NY Region.

1. 100 Chestnut Street, Suite 1910, Rochester, NY 14604 / 585-530-6200 / RochesterBiz.com

2. Greater Rochester, NY
Rochester is the third largest city in New York State
Located on the shores of Lake Ontario in Western NY
The area offers a unique combination of big city
opportunities coupled with a small town lifestyle

3. Finger Lakes Region
Finger Lakes Region Population: 1,192,301
Total Workforce: 619,200
Geographic Size:
Comprised of 9 counties in
Upstate New York:
Genesee, Livingston, Monroe,
Ontario, Orleans, Seneca,
Wayne, Wyoming and Yates
Source: U.S. Census data, July 2008 estimates for population; NYS Dept of Labor, 2010 Annual
Average for workforce

4. Home to Many Major Corporations

5. Home to Innovations
Our region has the highest number
of patents per worker
From mass photography to apple
juice, many great inventions were Lens for Mars Rover made in
created in our region Rochester
Power module for Chevy
Equinox fuel cell car

6. Major Industry Strengths
Green Tech Optics and Imaging
Food and Beverage
Manufacturing
Healthcare/Biotech

7. Region Emerging as Green Tech
Leader
Biofuels: $90 million investment in ethanol plant in Orleans
Fuel Cells: GM and Delphi fuel cell R&D activity here
Wind: More than 60 local manufacturers have technical
capabilities to manufacture wind turbine components
Solar: Thin film polymer technology expertise here

8. Bountiful Food and Beverage
Strengths
100+ food and beverage manufacturers
#1 wine producing
region in NYS Cornell Agriculture & Tech Farm
with more than 90 established to foster agriculture,
wineries food and bio-based technologies

9. Biotech Industry is Booming
70+ biotech companies located in Greater Rochester Region
Strength in medical device manufacturing,
biomedical imaging and vision science
University Research and
Technology Centers
– UR to open new Clinical and
Translational Sciences Center to
move biomedical discoveries from
lab to treatments and cures
– RIT offers bioinformatics
programs
Image Related Bio-Markers

10. World Leaders in Optics and
Photonics
More than 50 optics companies in Greater Rochester Region
World-class education, research labs and facilities
– 55% of optics degrees conferred at UR
– Infotonics Technology Center
– UR’s Institute of Optics and Laboratory for Laser Energetics
– RIT’s Imaging and Photonics Research Lab
ITT's Digital Camera
Pictometry – Visual Intelligence
System On Board
IKONOS Satellite

11. Competitive Advantages
Size, breadth, and quality of higher education
Proximity to major metropolitan areas without the
high cost
Rochester is within 500 miles of 1/3 of the US and
Canadian population
Availability of Fresh Water
7% of world’s fresh water is right here
Other regions of the country envy our water supply
Workforce – “Labor Cubed”
High caliber – skilled and educated
Available
Competitive wages

12. Quality of Education
Rochester’s educational environment consistently
outpaces national averages
Public high schools ranked in “America’s Best High Schools”
US News & World Report (2010)
Eighth Best Mid-sized Metro Area College town in US
American Institute for Economic Research
(2010-2011 College Destination Index)
Ranked 6th for Best Places with Best Education
Forbes (2003)

13. Colleges & Universities
More than 84,000 students and 17,000 graduates per year
De gre e s
Tota l Enrollm e nt*,
Gra nte d,
Num be r of
Type Colle ge /Unive rsity 2007-2008
Ye a rs
Fa ll 2008 Aca de m ic
Ye a r
Hobart and W illiam Sm ith Colleges 2,078 408
Keuka College 1,613 492
Nazareth College of Rochester 3,250 929
Private College Roberts W esleyan College 1,902 668
Rochester Institute of Technology 15,048 3,501
St. John Fisher College 3,840 1,041
University of Rochester 9,723 2,580
State University College at
4-Y ear /Grad Brockport 8,275 2,106
Public College
State University College at
Geneseo 5,590 1,219
Private Career School New York Chiropractic College 840 239
Colgate Rochester Crozer Divinity
School 84 22
Northeastern Sem inary 112 34
St. Bernard's School of Theology
and M inistry 126 29
S ub total 4-Year/Grad Institutions 52,481 13,268
Finger Lakes Com m unity College 5,649 773
Public Com m unity
Genesee Com m unity College 6,732 660
College
2-Y ear M onroe Com m unity College 18,138 2,552
Private Business/Career Bryant & Stratton College 686 151
School Everest Institute 1,101 300
S ub total 2-Year Institutions 32,306 4,436
Tota l, 4- a nd 2-Ye a r Institutions 84,787 17,704
Sourc e: O ffic e of Higher Educ ation Res earc h and Information Sys tems , The Univers ity of the State of New York (J une 2008/Sept. 2008)
*Inc ludes total full-time, part-time, undergraduate, and graduate enrollment.

14. Highly-Skilled Workforce
61% of Population has Productivity drivers are high quality
labor, high employee retention, low
Some College Education absenteeism, and short commutes to
and from work
Education Attainment of Population
Employer Ratings on Labor Quality
25 Years Plus (Rochester MSA) Percent (1=poor, 5=excellent)
Average
Labor Quality
Score
Work Ethic 4
High school graduate (incl. equivalency) 88.6%
Willingness to work overtime 4
Productivity compared to that or company’s other sites 3.9
Productivity 3.9
Highest Level Attained: Overall employer/employee relations 3.9
Punctuality 3.6
High school graduate (incl. Source: RBA/WDG Employer Survey, Winter 2004
equivalency) 27.5%
Some college, no degree 18.2% Absenteeism Annual Rate –
• 1.7% or 4 days in Manufacturing Sector
Associate degree 10.9% • 1.9% or 5 days in All Sectors
RBA Annual Turnover / Absenteeism Survey, March
2005
Bachelor's degree 18.5%
Graduate or Professional degree 13.5% Average Daily Commute Time -
• 22.6 minutes (Rochester MSA)
U.S. Census Bureau, 2008 American Community
Source: U.S. Census Bureau, 2008 American Community Survey Survey

15. Intellectual Density Quotient - IDQ
Rochester has a high intellectual density quotient
IDQ is a measurement derived through comparison of a region’s
population to its ranking in a core list of recognized standards
of success – providing an assessment of a region’s capacity
for creativity and problem solving

16. Rochester outperforms high tech
regions 5 times our size
• More patents per 1,000 worker (2.77) than San Jose
and Austin
• Greater % of population classified as knowledge
workforce than Raleigh or Seattle
• Greater % of population enrolled in college than
Boston or San Francisco
• We are the only community to have best small,
medium and large company to work for in
America

17. Recognizes Rochester
• 3rd Best Place to Raise a Family
– Cost of living, short commutes and
affordable housing
• 7th Fastest Recovering City
– Diversified industry and stable housing
• 14th Most Innovative City
– Tech and science jobs, creative jobs and
patents per capita

18. Additional Recognition
• Business Facilities recognized Rochester;
One of Editors’ 7 Top Location Picks
– “IDQ proves that Rochester is a place where smart people live
and smart businesses grow. A high IDQ creates a contagious,
pervasive culture of success” (source: Business Facilities, June 2010)
• Businessweek named Rochester the 15th
Strongest Job Market (July 2010)
• Brookings Institute reports Rochester's
economy is in the "Top 20 in the Nation“
(September 2010)

19. Easily Accessible
Conveniently located within 500 miles of 1/3 of the population of the
United States and Canada
Easy commute – 22.6 minutes average
Ranked 1st Among 30 Peer Cities For Least Congested Freeway Miles
(Source: Texas Transportation Institute Urban Mobility Report, 2008)

20. Exceptional Lifestyle Attainable
by All
Third Best Place in U.S. to Raise a Family
Forbes, June 2010
Ranked 1st for Quality of Life Among Metropolitan Regions of
More Than 1 Million People
Expansion Management, 2007
Rochester MSA National
Median Housing Sales Price* $119,200 $206,500 National
$206,500
Median Family Income** $59,827 $58,526 Rochester
National Affordability Rank*** 37 - Rochester MSA
MSA $119,200
Owner Occupied Housing Units** 69.7% 67.3% National
$59,827
$58,526
Median Cash Rent** $694 $763
Homes Affordable for Median Income*** 81.5% 55.0%
Average Household Size** 2.65 2.71
Median Family Income Median Home Sales Price

21. Beautiful Scenic Areas
One of the region’s numerous Finger Lakes
Abundance of Fresh Water
Beneficial for agriculture
Beneficial for recreational sports
Middle Falls at Letchworth State Park
“Best 100 Miles” of the Erie Canal

22. Four Seasons = Year-Round
Activities
Magnificent Fall Foliage
Rochester is one of the 10 best
Golf cities in the US
Source: Golf Magazine, November, 2007
Ski resorts
less than 1 hour
from
Rochester
Sailing and fishing abound
on numerous regional lakes

23. Rich Cultural Arts
George Eastman House
International
Museum of Photography and Film
Strong National Museum of Play – one of
the top 10 best children’s museums in
the nation
Eastman Theatre, home to
Rochester Philharmonic Orchestra

24. Rochester Has it All
Highly-skilled and productive workforce
Renowned universities and research centers
Rich base of educational resources
Affordable and exceptional lifestyle

25. 100 Chestnut Street, Suite 1910, Rochester, NY 14604 / 585-530-6200 / RochesterBiz.com