2. Do THIS Checklist
Develop a Clear Focus
Create Brand Recognition
Collaborate with Your Audience
Streamline Across Platforms
Become the Guardian of Your Brand
Create a Community
3. Not THIS
✖ Don’t Be Ignorant of Who Your
Audience Is.
✖ Don’t Expect to Build a Superbrand
Overnight.
✖ Don’t Underestimate What’s Working.
4. Designing Your Mission
Statement
A Word About Your Mission Statement
• Important tool for communicating your brand
message.
• Guides your business decisions.
• Explains:
• Your special niche;
• What your objectives are; and
• What your goals are.
11. Thank You!
• $50 discount for WEPP Members on 90-minute Brand
Strategy Brainstorm. Visit: http://justicefergie.com/wepp
• 20% off BlogaliciousFIVE registration for WEPP
Members: http://conference.beblogalicious.com {enter
code: WEPPLOVE at checkout}
• Subscribe to my monthly newsletter:
http://JusticeFergie.com/JoinTheParty
• Share Your Progress with Me!
• @JusticeFergie
• stacey@justicefergie.com