SlideShare a Scribd company logo
1 of 11
Download to read offline
Brand Strategy Overview
Presented to WEPP
5.29.13
Do THIS Checklist
 Develop a Clear Focus
 Create Brand Recognition
 Collaborate with Your Audience
 Streamline Across Platforms
 Become the Guardian of Your Brand
 Create a Community
Not THIS
✖ Don’t Be Ignorant of Who Your
Audience Is.
✖ Don’t Expect to Build a Superbrand
Overnight.
✖ Don’t Underestimate What’s Working.
Designing Your Mission
Statement
A Word About Your Mission Statement
•  Important tool for communicating your brand
message.
•  Guides your business decisions.
•  Explains:
•  Your special niche;
•  What your objectives are; and
•  What your goals are.
The 5 ‘Ws’
WHY?
Why are you doing what you do?
Why Does the Market Need
You?
WHO?
Who Is Your Target Audience?
Who Are Your Competitors?
WHERE?
Where Does Your Brand
Live?
WHAT?
What Products or Services
Do You Offer?
WHEN?
When Are You Happiest,
Most Energized and at Your
Best?
HOW?
How Do You Deliver Your
Offerings?
Thank You!
•  $50 discount for WEPP Members on 90-minute Brand
Strategy Brainstorm. Visit: http://justicefergie.com/wepp
•  20% off BlogaliciousFIVE registration for WEPP
Members: http://conference.beblogalicious.com {enter
code: WEPPLOVE at checkout}
•  Subscribe to my monthly newsletter:
http://JusticeFergie.com/JoinTheParty
•  Share Your Progress with Me!
•  @JusticeFergie
•  stacey@justicefergie.com

More Related Content

What's hot

Dental Website design
Dental Website designDental Website design
Dental Website designDentist SEO
 
Sales Hacker Series - Tawheed Kader (TK) - 5x5 method
Sales Hacker Series - Tawheed Kader (TK) - 5x5 methodSales Hacker Series - Tawheed Kader (TK) - 5x5 method
Sales Hacker Series - Tawheed Kader (TK) - 5x5 methodSales Hacker
 
Teach First. Then Sell.
Teach First. Then Sell.Teach First. Then Sell.
Teach First. Then Sell.TK Kader
 
The Content Creation Workflow: How to Bring Your Strategy to Life
The Content Creation Workflow: How to Bring Your Strategy to LifeThe Content Creation Workflow: How to Bring Your Strategy to Life
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
 
One Sale a Day Sales System Overview
One Sale a Day Sales System OverviewOne Sale a Day Sales System Overview
One Sale a Day Sales System OverviewMelody Campbell
 
Great Holiday Marketing Campaign Ideas
Great Holiday Marketing Campaign IdeasGreat Holiday Marketing Campaign Ideas
Great Holiday Marketing Campaign IdeasGetResponse
 
7 Help Center Designs We Love
7 Help Center Designs We Love7 Help Center Designs We Love
7 Help Center Designs We LoveKayako
 
Blogging for Sales Pros and Sales Organizations with Shane Gibson
Blogging for Sales Pros and Sales Organizations with Shane GibsonBlogging for Sales Pros and Sales Organizations with Shane Gibson
Blogging for Sales Pros and Sales Organizations with Shane GibsonShane Gibson
 
Darrell Cavens - Clear vision for the future
Darrell Cavens - Clear vision for the futureDarrell Cavens - Clear vision for the future
Darrell Cavens - Clear vision for the futureGeekWire
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment baileyrjarvia
 
Energising your business
Energising your businessEnergising your business
Energising your businessDavid Bozward
 
Maximising opportunities training notes
Maximising opportunities training notesMaximising opportunities training notes
Maximising opportunities training notesMark Whitehead
 
Fsb Branding Pres 2010 With Out Ads
Fsb   Branding Pres 2010 With Out AdsFsb   Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out Adslouwilliams
 
Conversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website CarousalConversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website CarousalKannu Priya Rawat
 
10 buyer needs
10 buyer needs10 buyer needs
10 buyer needsSalesLoft
 
From Local Business to National Sensation
From Local Business to National SensationFrom Local Business to National Sensation
From Local Business to National SensationAWeber
 
10 Tips to Promote Your eCommerce Store
10 Tips to Promote Your eCommerce Store10 Tips to Promote Your eCommerce Store
10 Tips to Promote Your eCommerce StoreGetApp
 

What's hot (20)

Dental Website design
Dental Website designDental Website design
Dental Website design
 
Sales Hacker Series - Tawheed Kader (TK) - 5x5 method
Sales Hacker Series - Tawheed Kader (TK) - 5x5 methodSales Hacker Series - Tawheed Kader (TK) - 5x5 method
Sales Hacker Series - Tawheed Kader (TK) - 5x5 method
 
Teach First. Then Sell.
Teach First. Then Sell.Teach First. Then Sell.
Teach First. Then Sell.
 
Geek Seo
Geek SeoGeek Seo
Geek Seo
 
The Content Creation Workflow: How to Bring Your Strategy to Life
The Content Creation Workflow: How to Bring Your Strategy to LifeThe Content Creation Workflow: How to Bring Your Strategy to Life
The Content Creation Workflow: How to Bring Your Strategy to Life
 
One Sale a Day Sales System Overview
One Sale a Day Sales System OverviewOne Sale a Day Sales System Overview
One Sale a Day Sales System Overview
 
Great Holiday Marketing Campaign Ideas
Great Holiday Marketing Campaign IdeasGreat Holiday Marketing Campaign Ideas
Great Holiday Marketing Campaign Ideas
 
7 Help Center Designs We Love
7 Help Center Designs We Love7 Help Center Designs We Love
7 Help Center Designs We Love
 
Blogging for Sales Pros and Sales Organizations with Shane Gibson
Blogging for Sales Pros and Sales Organizations with Shane GibsonBlogging for Sales Pros and Sales Organizations with Shane Gibson
Blogging for Sales Pros and Sales Organizations with Shane Gibson
 
Darrell Cavens - Clear vision for the future
Darrell Cavens - Clear vision for the futureDarrell Cavens - Clear vision for the future
Darrell Cavens - Clear vision for the future
 
Which ad assignment
Which ad assignment Which ad assignment
Which ad assignment
 
Energising your business
Energising your businessEnergising your business
Energising your business
 
Maximising opportunities training notes
Maximising opportunities training notesMaximising opportunities training notes
Maximising opportunities training notes
 
Hoosier workbook client centered sales
Hoosier workbook client centered salesHoosier workbook client centered sales
Hoosier workbook client centered sales
 
Fsb Branding Pres 2010 With Out Ads
Fsb   Branding Pres 2010 With Out AdsFsb   Branding Pres 2010 With Out Ads
Fsb Branding Pres 2010 With Out Ads
 
Conversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website CarousalConversion Centered Design principles to design Website Carousal
Conversion Centered Design principles to design Website Carousal
 
10 buyer needs
10 buyer needs10 buyer needs
10 buyer needs
 
From Local Business to National Sensation
From Local Business to National SensationFrom Local Business to National Sensation
From Local Business to National Sensation
 
10 Tips to Promote Your eCommerce Store
10 Tips to Promote Your eCommerce Store10 Tips to Promote Your eCommerce Store
10 Tips to Promote Your eCommerce Store
 
Lean startup
Lean startupLean startup
Lean startup
 

Viewers also liked

Viewers also liked (10)

Grafico diario del dax perfomance index para el 14 11-2012
Grafico diario del dax perfomance index para el 14 11-2012Grafico diario del dax perfomance index para el 14 11-2012
Grafico diario del dax perfomance index para el 14 11-2012
 
silfia angelina
silfia angelina silfia angelina
silfia angelina
 
Cửa cuốn trong suốt
Cửa cuốn trong suốtCửa cuốn trong suốt
Cửa cuốn trong suốt
 
V2.0 welcome to constructive photoslide
V2.0  welcome to constructive photoslideV2.0  welcome to constructive photoslide
V2.0 welcome to constructive photoslide
 
Comment étendre active directory dans le cloud
Comment étendre active directory dans le cloudComment étendre active directory dans le cloud
Comment étendre active directory dans le cloud
 
OnlyRealty_Property Sales and Rentals
OnlyRealty_Property Sales and RentalsOnlyRealty_Property Sales and Rentals
OnlyRealty_Property Sales and Rentals
 
Atos igreja em casas
Atos igreja em casasAtos igreja em casas
Atos igreja em casas
 
AnMBR
AnMBRAnMBR
AnMBR
 
04 2016
04 201604 2016
04 2016
 
талбай ба периметр
талбай ба периметрталбай ба периметр
талбай ба периметр
 

Similar to Brand Strategy Overview

The Dengie enterprise Forum - Branding
The Dengie enterprise Forum - BrandingThe Dengie enterprise Forum - Branding
The Dengie enterprise Forum - BrandingJames Cracknell
 
LOYAL BRAND FANS
LOYAL BRAND FANSLOYAL BRAND FANS
LOYAL BRAND FANSKPM360
 
Intro To Referral Marketing
Intro To Referral MarketingIntro To Referral Marketing
Intro To Referral MarketingFriendvites
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsDavid Ehrenberg
 
Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"KnowledgeTAPMarketing
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing PlanSkoda Minotti
 
Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Avenue M Group
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250143mannu
 
Powerful proposals jun 2015
Powerful proposals jun 2015Powerful proposals jun 2015
Powerful proposals jun 2015Mark Whitehead
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
 
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddNot your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
 
Audience Targeting: Strategy, Optimization, Expansion
Audience Targeting: Strategy, Optimization, ExpansionAudience Targeting: Strategy, Optimization, Expansion
Audience Targeting: Strategy, Optimization, ExpansionMichelle Morgan
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
Social media marketing strategy 2019
Social media marketing strategy 2019Social media marketing strategy 2019
Social media marketing strategy 2019Fraser Hay
 
Business Advice and Strategies
Business Advice and StrategiesBusiness Advice and Strategies
Business Advice and Strategiesmichaelynch
 

Similar to Brand Strategy Overview (20)

The Dengie enterprise Forum - Branding
The Dengie enterprise Forum - BrandingThe Dengie enterprise Forum - Branding
The Dengie enterprise Forum - Branding
 
Brand Advocate Marketing Playbook
Brand Advocate Marketing PlaybookBrand Advocate Marketing Playbook
Brand Advocate Marketing Playbook
 
Your Marketing Funnel
Your Marketing FunnelYour Marketing Funnel
Your Marketing Funnel
 
LOYAL BRAND FANS
LOYAL BRAND FANSLOYAL BRAND FANS
LOYAL BRAND FANS
 
Sticky Brands
Sticky Brands Sticky Brands
Sticky Brands
 
Intro To Referral Marketing
Intro To Referral MarketingIntro To Referral Marketing
Intro To Referral Marketing
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for Startups
 
Own It 110415
Own It 110415Own It 110415
Own It 110415
 
Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"
 
Developing a Strategic Marketing Plan
Developing a Strategic Marketing PlanDeveloping a Strategic Marketing Plan
Developing a Strategic Marketing Plan
 
Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009
 
112988 633632132031191250
112988 633632132031191250112988 633632132031191250
112988 633632132031191250
 
Powerful proposals jun 2015
Powerful proposals jun 2015Powerful proposals jun 2015
Powerful proposals jun 2015
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
 
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddNot your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
Not your Grandfather's Business Plan Writing Workshop by Thadeus Giedd
 
Audience Targeting: Strategy, Optimization, Expansion
Audience Targeting: Strategy, Optimization, ExpansionAudience Targeting: Strategy, Optimization, Expansion
Audience Targeting: Strategy, Optimization, Expansion
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Social media marketing strategy 2019
Social media marketing strategy 2019Social media marketing strategy 2019
Social media marketing strategy 2019
 
Brand Plans
Brand PlansBrand Plans
Brand Plans
 
Business Advice and Strategies
Business Advice and StrategiesBusiness Advice and Strategies
Business Advice and Strategies
 

Recently uploaded

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Brand Strategy Overview

  • 2. Do THIS Checklist  Develop a Clear Focus  Create Brand Recognition  Collaborate with Your Audience  Streamline Across Platforms  Become the Guardian of Your Brand  Create a Community
  • 3. Not THIS ✖ Don’t Be Ignorant of Who Your Audience Is. ✖ Don’t Expect to Build a Superbrand Overnight. ✖ Don’t Underestimate What’s Working.
  • 4. Designing Your Mission Statement A Word About Your Mission Statement •  Important tool for communicating your brand message. •  Guides your business decisions. •  Explains: •  Your special niche; •  What your objectives are; and •  What your goals are.
  • 5. The 5 ‘Ws’ WHY? Why are you doing what you do? Why Does the Market Need You?
  • 6. WHO? Who Is Your Target Audience? Who Are Your Competitors?
  • 8. WHAT? What Products or Services Do You Offer?
  • 9. WHEN? When Are You Happiest, Most Energized and at Your Best?
  • 10. HOW? How Do You Deliver Your Offerings?
  • 11. Thank You! •  $50 discount for WEPP Members on 90-minute Brand Strategy Brainstorm. Visit: http://justicefergie.com/wepp •  20% off BlogaliciousFIVE registration for WEPP Members: http://conference.beblogalicious.com {enter code: WEPPLOVE at checkout} •  Subscribe to my monthly newsletter: http://JusticeFergie.com/JoinTheParty •  Share Your Progress with Me! •  @JusticeFergie •  stacey@justicefergie.com