Brand Strategy Overview

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An overview of the points covered byJustice Fergie during the May 2013 meeting of Women Entrepreneurs Partnering for Profit hosted by @CherylEmpowers.

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Brand Strategy Overview

  1. 1. Brand Strategy OverviewPresented to WEPP5.29.13
  2. 2. Do THIS Checklist Develop a Clear Focus Create Brand Recognition Collaborate with Your Audience Streamline Across Platforms Become the Guardian of Your Brand Create a Community
  3. 3. Not THIS✖ Don’t Be Ignorant of Who YourAudience Is.✖ Don’t Expect to Build a SuperbrandOvernight.✖ Don’t Underestimate What’s Working.
  4. 4. Designing Your MissionStatementA Word About Your Mission Statement•  Important tool for communicating your brandmessage.•  Guides your business decisions.•  Explains:•  Your special niche;•  What your objectives are; and•  What your goals are.
  5. 5. The 5 ‘Ws’WHY?Why are you doing what you do?Why Does the Market NeedYou?
  6. 6. WHO?Who Is Your Target Audience?Who Are Your Competitors?
  7. 7. WHERE?Where Does Your BrandLive?
  8. 8. WHAT?What Products or ServicesDo You Offer?
  9. 9. WHEN?When Are You Happiest,Most Energized and at YourBest?
  10. 10. HOW?How Do You Deliver YourOfferings?
  11. 11. Thank You!•  $50 discount for WEPP Members on 90-minute BrandStrategy Brainstorm. Visit: http://justicefergie.com/wepp•  20% off BlogaliciousFIVE registration for WEPPMembers: http://conference.beblogalicious.com {entercode: WEPPLOVE at checkout}•  Subscribe to my monthly newsletter:http://JusticeFergie.com/JoinTheParty•  Share Your Progress with Me!•  @JusticeFergie•  stacey@justicefergie.com

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