Blending Your Personal Brand with Your Resume
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Blending Your Personal Brand with Your Resume

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How to make your resume stand out by making sure your personal brand is part of what you're presenting.

How to make your resume stand out by making sure your personal brand is part of what you're presenting.

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Blending Your Personal Brand with Your Resume Blending Your Personal Brand with Your Resume Presentation Transcript

  • From Blah to Branded Make Your Resume Stand Out
  • What’s the difference between an AVERAGE resume… …and GREAT resume?
  • Your personal brand shines through.
  • What’s your personal brand?
  • Not sure you’re a brand?
  • Consider this… Your personal brand is simply...
  • ...your professional reputation.
  • Your brand creates an emotional appeal through your resume.
  • By making your experience feel familiar. For example, instead of saying “large project,” provide the name of the project.
  • Use precise and powerful language. Make every word count.
  • Skip the generic language like “team player” and “results-oriented.”
  • Instead of describing the work you’ve done...
  • ...focus on describing your contributions and accomplishments.
  • ALWAYS in alignment with the target job description.
  • Know your audience.
  • Get inside the hiring manager’s head and imagine his/her problems, and challenges.
  • Match your content to their needs.
  • Rare + Valuable Skills = Career Capital* * So Good They Can’t Ignore You by Cal Newport
  • Your Career Capital provides an essential theme to your resume.
  • 30 second resume test: Can I describe your career capital after only 30 seconds?
  • Don’t make the reader work too hard to figure out it out.
  • Avoid casting a wide net. Specificity sells.
  • Leave out irrelevant details and material. Tighten the content.
  • …Every single detail should support why you’re the IDEAL candidate.
  • Blend you personal brand with your resume’s visual style
  • Expectations are set by experience level and industry/profession.
  • The more creative/informal the industry, the more permission to be creative.
  • Want more resume tips? From Blah to Branded: Resume Makeovers Free Webinar Free webinar to learn what takes a resume from so-so to stand out and learn how to instantly transform your resume to help you get noticed. www.staceylane.net/webinar-resume-makeover