ABOUT: HYPE WILLIAMS Harold "Hype" previously known as HYPE, is an American music video and film director Williams first presented his work by labelling local billboards, storefronts, and playgrounds using HYPE as his graffiti tag
WHAT SONGS HE DIRECTEDWilliams has created a number of musicvideos for artists such as: 2Pac - (California Love) Nas - (If I Ruled The World (Imagine That) Missy Elliott -The Rain Jay-Z - (Big Pimpin) Kanye West - (Gold Digger) Christina Aguilera- (Not Myself Tonight) Coldplay- (Viva La Vida) Hoobastank - (If I Were You) Nicki Minaj - (Stupid Hoe)
STYLE AND CAMERA WORK Williams used many types of camera work and editing however his signature editing technique was the Fisheye Lens. This is when the lens distorts the camera view around the central focus William used this technique in many of his videos such as this was used by the Williams/Perez in "Gimme Some More" by Busta Rhymes and "The Rain (Supa Dupa Fly)" by Missy Elliott
STYLE AND CAMERA WORK Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Videos that use this style include "Diamonds on My Neck" by Smitty, "I Aint Heard of That" by Slim Thug, "So Sick" by Ne-Yo, "In My Hood" by Young Jeezy, In addition to this, William frequently uses aerial and tracking shots which often move backwards or forwards, some techniques which can often be seen in "Rock the Boat" by Aaliyah, "Shes a Bitch" by Missy Elliott, "Not Myself Tonight" by Christina Aguilera and "Only U" by Ashanti. It is a technique frequently used by Hype which allows his videos to be vibrant, dynamic, multi-dimensional and atmospheric as opposed to having static camera angles.
STYLE AND CAMERA WORK Since 2003, Williams has implemented a signature style combining a centre camera focus on the artist or actors body from the chest upward and a solid colour background with a soft or neutral different-colour light being shown in the centre of the background This gives a sense of radiance of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyoncés "Video Phone".