Session 521

“Business & Social Media
       Victories”
       Tuesday, June 8
       1:30 – 3:00 PM
Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services
Jennifer Overhulse‐King is the principal owner and foun...
Today We Will Cover:
Today We Will Cover:        You Will Learn:
                            You Will Learn:
 The changin...
The Changing World of Work
The Changing World of Work
 Baby Boomers (1946 to 1964)
    Many did not attend college
    ...
Building Your Personal Brand
Building Your Personal Brand
 WWBGD?
    Thing Big!
    Think like a corporation
 Define ...
Building Your Personal Brand (continued)
       g                     (         )
 Gain experience
    College/Technical...
What is it?
  at s t?                                            • Facebook
                                    Social
   ...
What else is it?
What else is it?
 It’s an advertising vehicle 
 It’s a research tool
 It’s a feedback mechanism
 It’s...
Setting Goals to Achieve a Social 
Setting Goals to Achieve a Social
  Media Victory
 Decide what you want to achieve
   ...
What Does Social Media Mean to 
What Does Social Media Mean to
 Me?
 Your Personal Brand is Now MOBILE!
    When you cha...
Strategies & Tactics 
Strategies & Tactics
 Use social networking sites to build a virtual resume or profile of your 
  s...
Tools of the Trade – LinkedIn
Tools of the Trade – LinkedIn Groups
Tools of the Trade – Twitter 




    Important Twitter Tools:
     Lists
     Hashtags (#)
      Hashtags  (#)
Tools of the Trade – HootSuite
Tools of the Trade – Profilactic
OK, OK…social media is obviously the greatest thing since 
OK OK social media is obviously the greatest thing since
  slic...
Will it work?
 According to a Harris Interactive poll conducted in August 2009:
    5% of recruiters use social networki...
What’s the Payoff?
What’s the Payoff?
   Reduces Wait Time/Instant Feedback
   Gives You Access to Peers and Potential E...
Still not convinced?
Still not convinced?
 Diablo Cody, “Juno” writer, was 
  discovered through her blog
 Naked Pizza, ...
   Q&A on Social Media

     Jennifer Overhulse‐King, Principal Owner – St. Nick 
     Media Services


   What else wo...
Thank you for your time and attention.  If you still have questions, 
Thank you for your time and attention. If you still ...
Business And Social Media Victories
Business And Social Media Victories
Business And Social Media Victories
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Business And Social Media Victories

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This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.

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Business And Social Media Victories

  1. 1. Session 521 “Business & Social Media Victories” Tuesday, June 8 1:30 – 3:00 PM
  2. 2. Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services Jennifer Overhulse‐King is the principal owner and founder of St. Nick  Media Services.  She is a writer, as well as a marketing and public  relations expert, with more than 20 years of journalism background and  expertise.  Jennifer began working with the insurance industry as a  copywriter for The National Underwriter Company, and she subsequently  held various marketing leadership positions with National Underwriter,  Tech Decisions, Claims Magazine, and Florida Underwriter.  As principal  owner of St. Nick Media Services, Jennifer works with vendors and  insurance companies alike to tailor marketing, PR, advertising and sales  messages/efforts specifically for constituent groups important to the  insurance industry.  She has recently published expert articles in  Insurance & Technology, Tech Decisions, Best’s Review, National  Underwriter, Insurance Networking News, AT&T’s Networking Exchange,  IASA’s Interpreter and the Journal of Insurance Operations.  She is a  member of the Insurance Marketing Communications Association  (IMCA), the Insurance Accounting & Systems Association (IASA) and is  editor of IASA’s Interpreter.
  3. 3. Today We Will Cover: Today We Will Cover: You Will Learn: You Will Learn:  The changing world of   How to use social  work media to build your   Building your personal  personal brand lb d brand  How social media can   What is social media? help build your career  What does it mean to   The importance of  me? setting goals for social  media
  4. 4. The Changing World of Work The Changing World of Work  Baby Boomers (1946 to 1964)  Many did not attend college  High emphasis on manufacturing/manual labor  Typically work for one company entire career  Gen X (1965 to 1980) Gen X (1965 to 1980)  Over 60% attended college  Technologically adept  LLess committed to employer than the Boomers itt d t l th th B  Gen Y or Millenials (1980s & later)  Majority graduated from college  Tech‐savvy  Highly mobile, looking for a work‐life balance
  5. 5. Building Your Personal Brand Building Your Personal Brand  WWBGD?  Thing Big!  Think like a corporation  Define yourself  Are you an artist? Are you an artist?  Are you good with words?  Can you do anything with technology?  Ch Choose an image, logo, color, tagline or specialty that you are  i l l t li i lt th t comfortable associating with going forward  Start telling your story  Visuals are compelling
  6. 6. Building Your Personal Brand (continued) g ( )  Gain experience  College/Technical School  Ongoing/Continuing Education Ongoing/Continuing Education  Track Accomplishments  Perfect Your CV  Get Letters of Recommendation   Promote Yourself  Don’t be a Shameless Self‐Promoter  If You Don’t Blow Your Horn…  Become an Expert  Seek out conferences Seek out conferences  Accept speaking engagements  Build Relationships
  7. 7. What is it? at s t? • Facebook Social Networking • LinkedIn • Twitter Social media is… …user‐generated  • D li i Del.icio.us Social content distributed  Bookmarking • Digg • Reddit through social  Social interactions  Media facilitated on an  • AOL Instant almost real‐time  Instant Messenger Messaging basis by the Internet  b i b th I t t • MSN Messenger or other forms of  electronic  • Blogs distribution.  distribution Independently -Guided Web y • Wikis Vehicles • Message Boards
  8. 8. What else is it? What else is it?  It’s an advertising vehicle   It’s a research tool  It’s a feedback mechanism  It’s a networking platform  It s a thought leadership forum It’s a thought leadership forum  It’s a way to stay in touch with  remote contacts  It’s a relationship builder It s a relationship builder It can also be… …a great waste of  a great waste of time, money and resources!
  9. 9. Setting Goals to Achieve a Social  Setting Goals to Achieve a Social Media Victory  Decide what you want to achieve  New job? Promotion?  Make sure online activities are  directed toward this end  Identify a timeline  Pinpoint milestones in the process Pinpoint milestones in the process  Set aside time EVERY DAY to update  and create content
  10. 10. What Does Social Media Mean to  What Does Social Media Mean to Me?  Your Personal Brand is Now MOBILE!  When you change jobs, your  profile changes too  Update contact information  immediately  Your Personal Brand is Now GLOBAL!  Employers throughout an industry Employers throughout an industry   can find you, not just those who  are local  Expands the universe of potential Expands the universe of potential  positions and employers
  11. 11. Strategies & Tactics  Strategies & Tactics  Use social networking sites to build a virtual resume or profile of your  skill set  LinkedIn profile  Facebook page  Twitter account  Personal blog  Post content  Retweets  Blog responses  SlideShare  Consider other tools  YouTube, Flickr, Digg, Reddit, etc.
  12. 12. Tools of the Trade – LinkedIn
  13. 13. Tools of the Trade – LinkedIn Groups
  14. 14. Tools of the Trade – Twitter  Important Twitter Tools:  Lists  Hashtags (#) Hashtags  (#)
  15. 15. Tools of the Trade – HootSuite
  16. 16. Tools of the Trade – Profilactic
  17. 17. OK, OK…social media is obviously the greatest thing since  OK OK social media is obviously the greatest thing since sliced bread… But can I really use it to further my career?
  18. 18. Will it work?  According to a Harris Interactive poll conducted in August 2009:  5% of recruiters use social networking sites to identify candidates  35% of employers reported they have backed away from a 35% of employers reported they have backed away from a  candidate because of questionable content on social networking  sites  53% of employers would not hire someone who posted 53% of employers would not hire someone who posted  provocative photos  44% of employers discounted candidates with content relating to  alcohol or drugs alcohol or drugs  35% of employers indicated they backed away from a candidate  because he or she badmouthed a former employer online Potential employers are using social media.  What will they find out  about you?
  19. 19. What’s the Payoff? What’s the Payoff?  Reduces Wait Time/Instant Feedback  Gives You Access to Peers and Potential Employers  Your Network Helps You Hunt for a Job  Keeps You In Touch with Your Industry  Enables You to Create Your Own Position  Enables You to Create Your Own Position  Higher Salary  Provides You a Virtual Soapbox (One You Control!)  Establishes You as a Thought Leader E t bli h Y Th ht L d
  20. 20. Still not convinced? Still not convinced?  Diablo Cody, “Juno” writer, was  discovered through her blog  Naked Pizza, a small New  Orleans‐based pizzeria, says 69%  of sales generated during a one  day Twitter advertising blitz came  d T itt d ti i blit from the campaign  Julie Powell, of “Julie & Julia”  fame, signed her first book deal  f i d h fi t b k d l after an editor at Little, Brown &  Company read her blog
  21. 21.  Q&A on Social Media Jennifer Overhulse‐King, Principal Owner – St. Nick  Media Services  What else would you like to know? What else would you like to know?
  22. 22. Thank you for your time and attention.  If you still have questions,  Thank you for your time and attention. If you still have questions, please contact:  Jennifer Overhulse‐King Principal Owner St. Nick Media Services 15695 Glencoe‐Verona Road Verona, KY  41092 Phone: 859‐803‐6597 Email:  jen@stnickmedia.com E il j @ t i k di www.twitter.com/stnickmedia www.facebook.com/stnickmedia www facebook com/stnickmedia www.linkedin.com/in/stnickmedia
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