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  1. 1. BY I.SRIPRIYA. TPS-A , ROLL NO -18
  2. 2. "Newton... a mind forever voyaging through strange seas of thought
  3. 3. Apple is • Largest mobile phone maker. • Largest publicly traded company. • World’s largest Information Technology company. Apple has • unusual and extraordinary brand loyalty. • Annual revenue is $156.5 billion in 2012
  4. 4. • Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. • Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. • Its software includes the OSX and iOS operating systems, the iTunes media browser and the Safari web browser.
  5. 5. • Registered Office and Corporate office: Cupertino, California, 95014, USA • Corporate Phone Number: 1-408-996-1010 • Corporate Fax Number: 1-408-996-0275 • Corporate Email: • Corporate Stock Symbol Public: NASDAQ: AAPL • Website: • Founded on: April 1, 1976 • Incorporated on: January 3, 1977
  6. 6. “  Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
  7. 7.  “Apple is committed to protecting the environment, health and safety of our employees, customers where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.”
  8. 8. FOUNDED ON:
  9. 9. Steve Jobs Ronald Wayne Steve Wozniak
  10. 10. • 1974, April 1st: Apple Computer Inc, founded. • 1977, Jan 3rd: Incorporated • 1984, Macintosh. • 1991, PowerBook 100. • 1999, iMac and iBook. • 2001, iPod. (350 million units sold)
  11. 11. • 2001, First retail store. • 2003, iTunes Store. (6 billion+ till date) • 2007, iPhone. (250 million sold.) • 2010. iPad. (100 million sold.) • 2011, October 4th: iPhone 4S. Steve Jobs dies next day. • 2012, August 20th: Most valuable company in US history at $623 billion.
  13. 13. 8GB - Rs 13,500 32GB - Rs 19,900 64GB - Rs 25,900 16GB - Rs 30,500 64GB - Rs 42,500 32GB - Rs 36,500 16GB - Rs 45,500 32GB - Rs 52,500 64GB - Rs 33,900 32GB - Rs 27,900 64GB - Rs 59,500 16GB - Rs 21,900
  14. 14. 13 inch - Rs 81,900 11 inch - Rs 67,900 13 inch - Rs 81,900 15 inch - Rs 1,52,900 Rs 3,890 Mac Pro One 2.8GHz Quad-Core Intel Xeon / 3GB / 1TB / Radeon 5770: Rs 1,49,900 Mac Pro Two 2.4GHz Quad-Core Intel Xeon / 6GB / 1TB / Radeon 5770: Rs 2,09,900
  16. 16. current jobs ranging from engineering to manufacturing to transportation with full-time Apple employees iOS app economy jobs
  17. 17. Recruitment process: • Successful applicants will be invited to attend an extended Apple interview. • The interview will give Apple an opportunity to find out more about you and hopefully you will find the experience fun and interesting. • During the interview, which lasts 2 hours, you will take part in a one to one interview, perform a number of role-play exercises and also deliver a presentation. • Successful applicants will receive a job offer within 24 hours.
  18. 18. • Brands Top 100: Ranked No: 1 in Global brands 2013. • Fortune 500: World’s Most Admired Company:- Ranked No: 6.
  19. 19. CORPORATE SOCIAL RESPONSIBILITY • $ 50 million to Stanford University hospitals in 2011. • $ 50 million to Venture Beat a technology blog that concentrates on innovative products. • In November 2012, Apple donated $2.5 million dollars to the American Red Cross to aid relief efforts after Hurricane Sandy.
  20. 20. STRENGTHS: • Apple has grown by offering superior products compared to competitors • It is one of the original hardware producers in the market that controls both the manufacturing of its products as well as its operating system • Apple has set standards for high quality products in order to meet customer satisfaction. WEAKNESS: • Apple is faced with the difficult task of ensuring consistency and quality within its products. • With many other companies creating similar products, it is imperative for Apple to remain competitive by solving technological errors in devices.
  21. 21. OPPORTUNITIES: • The employees at Apple are sufficient in their expertise because they predict the target audience for the latest technology. Because of their originality, Apple is known for its innovative thinking. • The Apple iLife applications allow users to connect to multiple programs through one package. • The current opportunity for Apple is the development and campaign of the new iPod shuffle and iPhone 5c. THREATS: • There are more competitive companies entering the market. • In the computer hardware division, there are many competitors such as Hewlett-Packard and Dell.
  22. 22. PEST Analysis: Political Influences: • It is reported that in 2007 52% of sales of Apple were from outside America. Bad international relations, wars might influence Apple in a huge manner; moreover these are all factors Apple has no ability to control. Economic Influences: • The global economic depression might have immense impact on Apple Inc. Consumer’s incomes didn’t have significant changes, moreover the unemployment rate has increased, leading consumers to spend less, especially on ‘luxury products’, as Apple products might be viewed.
  23. 23. Social Influences: • Globalization includes the interaction of people worldwide, for which technology plays the main role. Today’s World cannot be imagined without technological devices as Computers, mobile phones Etc. Apple is the globally seen as the King of technology, not because of most usage, but quality and design Technological Influences: • The technology market for computers and mobile phones has become huge, adding more competition in the market. Also technology innovations and changes are almost as fast as light, therefore the products lifecycle is very short.
  24. 24. T H A N K Y O U..