• Like
Social case study using postagram
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Social case study using postagram

  • 366 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
366
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Gap taps Postagram to give away postcards on Facebook
  • 2. Read more at http://venturebeat.com/2012/11/08/gap-postagram-partnership/#cOMsTtvHYAGM6kYj.99
  • 3. Picture is worth a thousand words! • If a picture is worth a thousand words, what’s the value of a postcard? • The Gap hoped to find it out. • The apparel maker launched a holiday postcard promotion on Facebook with an application powered by startup Sincerely. • The company is allowing fans to send their own Facebook photos as real, printed postcards to social network friends free of charge.
  • 4. 1 million free postcards! • The Gap is gave away up to 1 million free postcards through the end of December. • The cards, which are delivered with a pop-out square photo and a message from the Facebook sender, typically retailed for $0.99 a piece. • Gap fans can send up to two free postcards.
  • 5. First Mover advantage to Gap! • The brand’s sentimental holiday initiative is the result of a partnership with keepsake startup Sincerely, which makes a mobile application called Postagram for mailing Instagram, Facebook, and mobile camera shots as postcards. • The Gap was the first brand to take advantage of Sincerely’s brand-centric service Postagram Direct
  • 6. First Mover advantage to Gap! • Postagram Direct ports the standard postcard product to a custom-branded Facebook experience where companies like the Gap can offer their fans the sponsored printed freebies. • Brands can also add logos, coupons, hashtags or QR Codes to postcards. • Direct customers pay a campaign setup fee, along with a monthly fee based on the number of cards sent.
  • 7. Service Provider Speaks! • “This partnership happened because the Gap’s head of social media is a user of Postagram,” Sincerely CEO and co-founder Matt Brezina says. • “They think photos are important — and loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.”
  • 8. Postagram – A Strong offering • Sincerely competes with Apple, which makes a greeting card application for iOS, and a host of other applications and print shops helping smartphone owners transform digital captures into tangible treasures. • The two-year-old startup has raised roughly $3 million in funding and partnered with Facebook to test a post card feature for the social network.