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Digital Marketing Services Unit Introduction, Clients, Areas of intervention
Objectives and Approach● Integrate technology and social media tools; and use them as weapons for marketing – to spread brand awareness and build communities● Create and nurture ecosystems which speak for brands we engage with
Major tools and platforms we engage with ` Hubspot: A powerful inbound marketing tool. Used for website optimization, SEO and lead conversions. CrazyEgg: Tool for generating heatmaps and analyzing user behavior on the website and make design improvements based on it. Topsy: Twitter search tool, gives better results even than Twitters own search platform. Google Analytics: Essential for any web application. Used for getting granular data on the website traffic. Also helps in SEO and content ideas KISSinsights: Used for getting feedback from the user and run short surveys on the site.
Current Clients > Srijan Technologies● Objective is to create a brand value for Srijan in the Drupal Development space and ultimately get more business● An entire web strategy starting from strategy for redesigning the website● Optimizing it for search engines (SEO)● Planning and implementing a Social Media strategy & assisting on the content strategy● Handing online advertising campaigns● Develop targeted landing pages to get more leads more the website● Studying and analyzing heat maps and web analytics for the site and optimizing the website for better lead conversions
Current Clients > Halabol● An online marketing strategy where the roadmap starts from optimizing the portal and increasing the traffic to the site (SEO)● Gain visibility and create a buzz around the social campaigns conducted by Halabol● Increase the newsletter and RSS subscribers● Blogger relationship programs: Identify bloggers and influencers in the social space and invite them to create content for the portal● Develop and maintain social media profiles and keep the communities active through engagement activities
Brief background of Abhinav Sahai● Digital marketing professional with experience in technology, startups, SEO and expertise in social media branding, blogging and analytics. Also a pro blogger and a corporate speaker.● Featured on Careers360, Rediff, Yahoo, Telegraph● Selected among Top 10 bloggers in India by RCB● Prior to Srijan, I was with CyberMedia, handling complete online branding and marketing for 6 brands