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[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition

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  • http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116
  • http://techcrunch.com/2012/08/25/facebook-exchange-retargeting/

Transcript

  • 1. Digital Marketing For Customer Acquisition @PradeepChopra www.digitalvidya.com
  • 2. Agenda • Introduction • Orientation to Digital Marketing • Framework to Multiply Revenue through DM • Exercise: Online Adv Strategy for Lead Generation • Q&A www.digitalvidya.com
  • 3. What is Digital Marketing? www.digitalvidya.com
  • 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
  • 5. SEM or PPC SEO or Organic Search www.digitalvidya.com
  • 6. www.digitalvidya.com
  • 7. Social Media SEO Website/P resence Online Advertising Email & Mobile Marketing www.digitalvidya.com
  • 8. Let’s learn from Real Examples www.digitalvidya.com
  • 9. Remarketing on Google www.digitalvidya.com
  • 10. Remarketing Example www.digitalvidya.com
  • 11. Over 20% All Sales through Facebook www.digitalvidya.com
  • 12. 30x ROI on FB Ads: 10k+ Tickets Sold www.digitalvidya.com
  • 13. SEO www.digitalvidya.com
  • 14. Customer Acquisition Framework Online Presence SEO, Ads, Email, Social Media… Reach Leads Sales Audience Aggregation Conversion Optimization Analytics (Metrics, Tools) www.digitalvidya.com
  • 15. KISSmetrics Post Trial Sign-up Flow www.digitalvidya.com
  • 16. KISSmetrics Welcome Email www.digitalvidya.com
  • 17. KISSmetrics Push Forward Email www.digitalvidya.com
  • 18. KISSmetrics Evangelizing Email www.digitalvidya.com
  • 19. KISSmetrics Evangelizing Email www.digitalvidya.com
  • 20. KISSmetrics Relationship Email www.digitalvidya.com
  • 21. KISSmetrics Relationship Email www.digitalvidya.com
  • 22. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575 www.digitalvidya.com
  • 23. Exercise: Online Advertising Strategy for Lead Generation www.digitalvidya.com
  • 24. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage www.digitalvidya.com
  • 25. Opportunity of Targeting on Facebook • • • • • • • • • Age Location Gender Interest Relationship Status Social Connection on Facebook Occupation Education Email, Phone or Userid www.digitalvidya.com
  • 26. Custom Audience: Email/Phone/UID www.digitalvidya.com
  • 27. Interest Targeting on Facebook www.digitalvidya.com
  • 28. Retargeting on Facebook www.digitalvidya.com
  • 29. Landing Page www.digitalvidya.com
  • 30. Time to Create Your Strategy http://bit.ly/dv-lg www.digitalvidya.com