[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition

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  • http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116
  • http://techcrunch.com/2012/08/25/facebook-exchange-retargeting/
  • [Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition

    1. 1. Digital Marketing For Customer Acquisition @PradeepChopra www.digitalvidya.com
    2. 2. Agenda • Introduction • Orientation to Digital Marketing • Framework to Multiply Revenue through DM • Exercise: Online Adv Strategy for Lead Generation • Q&A www.digitalvidya.com
    3. 3. What is Digital Marketing? www.digitalvidya.com
    4. 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
    5. 5. SEM or PPC SEO or Organic Search www.digitalvidya.com
    6. 6. www.digitalvidya.com
    7. 7. Social Media SEO Website/P resence Online Advertising Email & Mobile Marketing www.digitalvidya.com
    8. 8. Let’s learn from Real Examples www.digitalvidya.com
    9. 9. Remarketing on Google www.digitalvidya.com
    10. 10. Remarketing Example www.digitalvidya.com
    11. 11. Over 20% All Sales through Facebook www.digitalvidya.com
    12. 12. 30x ROI on FB Ads: 10k+ Tickets Sold www.digitalvidya.com
    13. 13. SEO www.digitalvidya.com
    14. 14. Customer Acquisition Framework Online Presence SEO, Ads, Email, Social Media… Reach Leads Sales Audience Aggregation Conversion Optimization Analytics (Metrics, Tools) www.digitalvidya.com
    15. 15. KISSmetrics Post Trial Sign-up Flow www.digitalvidya.com
    16. 16. KISSmetrics Welcome Email www.digitalvidya.com
    17. 17. KISSmetrics Push Forward Email www.digitalvidya.com
    18. 18. KISSmetrics Evangelizing Email www.digitalvidya.com
    19. 19. KISSmetrics Evangelizing Email www.digitalvidya.com
    20. 20. KISSmetrics Relationship Email www.digitalvidya.com
    21. 21. KISSmetrics Relationship Email www.digitalvidya.com
    22. 22. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575 www.digitalvidya.com
    23. 23. Exercise: Online Advertising Strategy for Lead Generation www.digitalvidya.com
    24. 24. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage www.digitalvidya.com
    25. 25. Opportunity of Targeting on Facebook • • • • • • • • • Age Location Gender Interest Relationship Status Social Connection on Facebook Occupation Education Email, Phone or Userid www.digitalvidya.com
    26. 26. Custom Audience: Email/Phone/UID www.digitalvidya.com
    27. 27. Interest Targeting on Facebook www.digitalvidya.com
    28. 28. Retargeting on Facebook www.digitalvidya.com
    29. 29. Landing Page www.digitalvidya.com
    30. 30. Time to Create Your Strategy http://bit.ly/dv-lg www.digitalvidya.com

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