From Buzzwords To Business Eucom 12.7.09

From Buzzwords to Business - Social Media’s Impact on a Traditional Government Consulting Firm Steve Radick, Associate Booz Allen Hamilton This document is confidential and is intended solely for the use and information of the client to whom it is addressed.

So who am I?
Steve Radick, Associate with Booz Allen Hamilton
Lead of Social Media/Government 2.0 Practice
Comment on my external blog – Social Media Strategery
Connect with me on LinkedIn
Find me on Twitter
Download my photos
Watch my videos
See what I'm bookmarking
Connect with me on GovLoop
Check out “ State of the Union: Government 2.0 and Onwards ”

Booz Allen (circa 2006) did a good job of connecting people to information… … but wasn’t so good at connecting people to people

The Intelligence Community’s wiki, Intellipedia, was our first realization of social media’s potential

Moving from a buzzword to a business…
Reading voraciously
Doing research
Playing with everything
Committing to making something happen
Becoming a champion
Getting leadership buy-in
Taking risks
Integrating it into the business
Getting others involved

Reading voraciously

Doing research

Playing with everything

Committing to making something happen

Becoming a champion

Getting leadership buy-in

Taking risks

Integrating it into the business
Communications Outreach Knowledge Management Customer Service Social Media

Getting others involved

Fast forward to today – social media is more than just a service offering, it’s a fundamental part of doing business
There is a diverse team of consultants working with clients across federal and state governments
My blog, “Social Media Strategery,” is still going strong
There is an active community on hello.bah.com, our award-winning suite of blogs, wikis, forums, and social networking available on our Intranet
More than 150 Booz Allen employees ( http://twitter.com/#/list/sradick/booz-allen ) are openly engaged on Twitter and in the blogosphere
Our external communications policy is being revised
Official Booz Allen Facebook page/YouTube channel
Active and consistent presence in the Gov 2.0 community – both online and off

Social media is helping to change the way we engage with current and existing clients

The business impact of social media goes beyond just dollars and cents though

While our missions may differ, our successes and struggles with social media aren’t all that different
Leadership support
Social media champions
Scaling social media across the organization
Educating all staff about the WIIFM (What’s in it for me?)
Demonstrating ROI
Making it part of the mission

Where do we (you) go from here?
Social media isn’t just another nail that can be hammered down
Don’t forget about the people, processes, and policies
Social media isn’t special – integrate it with communications/public affairs
Understand technology, but love people
Focus not on the technology, but what the technology enables

Questions?

From Buzzwords To Business Eucom 12.7.09

by Steve Radick on Dec 12, 2009

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From Buzzwords To Business Eucom 12.7.09 — Presentation Transcript