Evangelization in the Digital Age Sister Geralyn Schmidt, SCC
Learner Leader• Digital Immigrant• Wide Area Network Coordinator for the Diocese of Harrisburg• Master of Science in Instructional Technology• Educator in elementary education for 17 years• Educator in high school for 11 years• Artist
What is Evangelization?• Pope Paul VI in Evangelii Nuntiandi – “evangelization is in fact the face and vocation proper to the Church, her deepest identity. She exists to evangelize• USCCB : Go and Make Disciples – http://old.usccb.org/evangelization/goandmake/eng.shtml
What is Evangelization?• Bringing the Good News of Jesus into every human situation and seeking to convert individuals and society by divine power of the Gospel itself.
What is Good News?• Loving God that is intimately involved with us• Intermediary is Jesus• Salvation through Jesus’ sacrifice• God is with us still
Good News of Evangelization• Evangelization is the deepest part of our Catholic identity – ENFLAME those who are already connected to Christ – INVITE others to join us – in doing so – TRANSFORM the world
Good News of Evangelization• Evangelization happens – Jesus words – “Catholic” vision of hope – SHARED with others• Community – More than just showing up – INVEST in a relationship
Community and Evangelization• Community – Assists in forging relationships – God will use to transform lives • Hospitality • Sense of belonging • Model Christian values – JOIN US• Evangelization must affect the attitude of our Catholic life from top to bottom
Evangelization and Culture• Practices/beliefs/convictions/instructions that expresses our collective identity• At its best – what is GOOD, TRUE, and BEAUTIFUL• God is solely Good, True, and Beautiful• Your story of hope , your story of love
Evangelization and Culture• Evangelize the Culture – Announce the Good News • Loving God that is intimately involved with us • Intermediary is Jesus • Salvation through Jesus’ sacrifice • God is with us still• Jesus IS the son of God
Evangelization and Culture• Jesus CAN forgive sins – Spoke with authority• Proof: Colossians 1:15 and Philippians 2:10
He is the image of the invisible God, the firstborn ofall creation. For by Him all things were created, bothin the heavens and on earth, visible and invisible,whether thrones or dominions or rulers orauthorities— all things have been created throughHim and for Him. He is before all things, and in Himall things hold together. He is also head of the body,the church; and He is the beginning, the firstbornfrom the dead, so that He Himself will come to havefirst place in everything. For it was the Father’sgood pleasure for all the fullness to dwell in Him,and through Him to reconcile all things to Himself,having made peace through the blood of His cross;through Him, I say, whether things on earth orthings in heaven. Colossians 1:15-20
Being found in appearance as a man, He humbledHimself by becoming obedient to the point of death,even death on a cross. For this reason also, Godhighly exalted Him, and bestowed on Him the namewhich is above every name, so that at the name ofJesus every knee will bow, of those who are inheaven and on earth and under the earth, and thatevery tongue will confess that Jesus Christ is Lord, tothe glory of God the Father. Philippians 2:10
Goals for Evangelization USCCB• To bring about in all Catholics such an enthusiasm for their faith that, in living their faith in Jesus they freely share it with others• To invite all people in the US whatever the social or cultural background to hear the message of salvation in Jesus Christ so that they may come to join us in the fullness of the Catholic faith• To foster gospel values in our society promoting the dignity and the common good of our society, so that our nation may continue to be transformed by the saving power of Jesus
Goals for Evangelization• Steeped in Prayer• Focus on everyday life• Evangelize Church goers with a deeper faith
Vocabulary• Wiki • Text messaging• Blog • Photo share• vBlog • Video share• Facebook • Podcasts• Social Media • Webinars• New Media • Personal Learning• Twitter Network (PLN)• Microblogging
How are people using New Media?• 80% of Americans use social media.• 68% of churchgoers want to connect with their Church via social media.• 79% of all adults us the internet -- 95% of young adults• 80% of Americans use email• 85% of adults own a cell phone• 87% of teens engage in electronic communication.
What is “New Media”• On-demand access to content any time, anywhere, on any digital devise• Interactive user feedback• Creative participation and community formation – Creation – Publication – Distribution – Consumption
What is “New Media”• Digital• Content manipulated – Networkable – Dense – Compressible – Interactive
New Media• Websites• Computer multimedia (video/audio)• Video Games• CD-Roms• DVD• NOT – TV, feature films, magazines, books, paper-based publications unless digital interactivity Source: Wikipedia.com
Social Media• Web-based and mobile technologies – Turns communication into interactive dialogue – Easily accessible
Social Media• Internet Magazines• Internet forums• Weblogs• Social Blogs• Microblogging• Wikis• Podcasts
Social Media• Photo sharing sites• Video sharing sites• Social bookmarking sites
Social Media• Six Different Types – Collaborative projects (Wikipedia) – Blogs and microblogs (Twitter) – Content Communities (YouTube) – Social Networking (facebook – Linkedin) – Virtual Game Worlds (World of Warcraft) – Virtual Social Worlds (Second Life)
Social Media Technologies• Blogs • Instant messaging• Picture sharing • Music-sharing• Vblogs • Crowdsourcing• Wall-postings • Voice over IP• Email
Why use social Media?• St. Paul evangelized according to the media of his time• Bishop Sheen did the same with TV.• Current Pope? (video)
Our Media• Go where the people are• Reaches new audiences• Provides information in the manner that we are used to finding it• Available and accessible
New Media – Authentic Voice?• How can I remain confident that we are truly communication THE Catholic faith and my OWN versions of the Catholic faith? My solution is to saturate my writings with Scripture and the Church Fathers – but especially the Church Fathers. If I am to write an article or post about the Sacraments of Baptism, I have to begin by admitting the following: What did the great Fathers, theologians, and saints say about it? Therefore I try to constantly glean authoritative passages from Church history. Taylor Marshall– Church in the new media – Brandon Vogt
The New Media -- TODAY• We are expanding the message of Christ and the apostles become or own• NOT changing the message … but making it relevant to our time
New Media – Right Tool• Technology use – General public • 2% innovators, • 14% early adopters • 34% early majority • 34% late majority • 16% laggards
New Media – Right Tool• Technology Use among Catholics – estimate 1% are innovators, – 9% early adopters, – 20% early majority, – 30% late majority, – 40% laggards• Fr. Roderick Vonhogen – New Media
Helping Catholics to Embrace New Media• Educate – Presentations, seminars, YouTube TRAINING videos, newspaper columns, one-to-one witness, Pope Benedict’s call to adopt new media• Encourage – Improve current modes of technology use • Email • Website
Helping Catholics to Embrace New Media• Encourage – Adopt current modes of technology – http://www.xt3.com• Expose Excellence – SHARE what you find
Helping Catholics to Embrace New Media• Evaluate – Where are we now? – Where we need to go? – PLAN with experts• Execute – Build the idea of what “users” want – Does not have to be expensive – Use Guidelines by USCCB – Social Networking Policy by Diocese of Harrisburg
Helping Catholics to Embrace New Media• Extend – Catholic TV – Homilies through podcasts – Parish blog, Facebook fanpage, twitter accounts• Evangelize – Go and make disciples – words of Christ – Media is NOT the message
Experience of Church• According to Matt Waner• We need to evangelize the way our audience wants to listen – 80% use some form of social media – 68% want to connect with church using social media – Most regularly use email and text messaging to communicate – most of these people do not read parish bulletin – most are not registered with parish – most don’t think about parish in between Sundays.
Experience of the Church Pope Benedict XVI, message for the 44th World Communication Day – May 2010• Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word. ….• Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.
Parish Website• YOUR WEBSITE MATTERS!• Official Presence• Primary presence of WHO you are. Similar to the sign out front.• UP TO DATE• Collaborative TEAM• Engage target audience• Create a “brand” Opensourcecatholic.com
Parish Website• Two fold purpose – Visitors EASILY find information – Connect with parishioners • Mailing lists • Email, phone number, registration information • ENGAGE them on facebook or twitter • ALL OF THE ABOVE
Parish Website• Seek the guidance of professionals – Really knows about building websites – Spend more money on website than doughnuts – Less than a car – Within 4 seconds – find into – EVERY director of ministries should update their own page
Parish Website• WHY SHOULD SOMEONE VISIT YOUR WEBSITE? – Build the site around that • Confession times • Mass times • On-line parish registration • Parish ministry information • Tell story of your parish • LINK TO THE DIOCESE SITE
Parish Website• Reach people where they are – Early missionaries WENT OUT to the people• Email – Unsubscribe – Every subscription to ministry lists – PRUDENT in use
Parish Website – Reach people• Text messaging – Bulk texting – NEVER late at night – Opt our of messaging for individual users• DON’T give up
Parish Website – Engage People• Engage their hearts FIRST – "If your mission is to be truly effective—if the words you proclaim are to touch hearts, engage peoples freedom and change their lives—you must draw them into an encounter with persons and communities who witness to the grace of Christ by their faith and their lives," he said. Pope Benedict XVI http://www.americancatholic.org/news/report.aspx?id=2682
Parish Website – Engage People• Communication PLAN – Serious budget – Hire someone – Take notice of free services – Leadership within the parish – Catholic websites • http://the-american-catholic.com/2009/04/20/googles-top-25- catholic-websites/
Blog• What is it? – A personal journal published on a the Web consisting of discrete entries or “posts” – Displayed in reverse chronological order – recent appears first – Themed on a single subject• Because of the interaction, part of social networking
Blog• Not only produce content but also build social relations with their readers• Different than newspapers – viewers can comment on what is being written
Blog• Post regularly• Record talks presentations (podcasts – only audio)• Record homilies (video and/or audio)• Viewers can access from home – Church comes home – More than Sunday
Blogs and Community• Fuel true conversation• Builds community – Virtual choir• while previous generations of moms gathered for Rosary groups or play dates at catholic school playground, today’s mothers tend to supplement their “real world” friendships with the vibrant communities that have cropped up around the Internet in places like catholicmom.com – builds mutual trust, true dialogue, and lasting friendship Lisa Hendey
Blogs and CommunityEntering cyberspace can be a sign of an authenticsearch for personal encounters with others,provided that attention is paid to avoiding dangerssuch as enclosing oneself in a sort of parallelexistence, or excessive exposure to the virtualworld. In the search for sharing, for “friends”,there is the challenge to be authentic and faithful,and not give in to the illusion of constructing anartificial public profile for oneself MESSAGE OF HIS HOLINESS POPE BENEDICT XVI FOR THE 45th WORLD COMMUNICATIONS DAY
Community Beliefs• Contributions of each person are valuable• Share openly and honestly.• Be supportive• Believing that we all have something to contribute - perspectives, talent,• Be grateful for contributions and for participation. for the - just being there• There are those you can help and those you can learn from.• AND Encourage more sharing
Facebook• Huge part of lives• 500 million users (2010) – 70 languages• 73% of 12 – 17 years olds have at least one profile• 7.5 million kids under 13• Used by businesses, organizations, and governments
Facebook• Chat• Share photos (100 million every day)• Post videos• Share personal news• 30 billion pieces of content monthly
Why use facebook?• Socializing or “hanging out”• Day-to-day news about their friends, acquaintances, relatives, and peer groups• Collaborating• Validation or emotional support• Self-expression and the identity exploration and formation
Why use facebook?• “Informal learning,” or learning outside of formal settings such as school, including learning social norms and social literacy• Learning the technical skills of the digital age,
Why use facebook?• Discovering and exploring interests, both academic and future professional interests• Learning about the world• Civic engagement – participating in causes that are meaningful to them.
Risks involved in Social Networking• Young people who behave aggressively online are more than twice as likely to be victimized online, so children’s own behavior in Facebook or any social site is key to their well-being on the social Web.• The most common risk young people face online is peer harassment or aggression – in other words hurtful, harassing, or defamatory behavior.• A child’s psychosocial makeup and environment (for example, home and school) are better predictors of risk than any technology that the child uses, so...
Risks involved in Social Networking• Not all children are equally at risk online, and the children who are most at risk online are those who are most at risk in “real life,” or offline.• Although, for the vast majority of youth, online social networking is largely a reflection of offline life, it can also amplify, perpetuate and widely distribute real- life problems or conflicts – very rapidly. Something posted in anger or on impulse is extremely difficult to take back, so it has never been more important for users (of any age) to think before they “speak,” post, or send a text message.
Specific Risks• Posting information – could help strangers determine their physical location – could be used to manipulate them – whether posted by them or others, could cause psychological harm or jeopardize reputations and future prospects• Harassment or online bullying (“cyberbullying”) on the part of your children or others’• Spending too much time online, losing a sense of balance in their activities (“too much” is subjective, which is why parents need to be engaged)
Specific Risks• Exposure to inappropriate content• Potential for inappropriate contact with adults• Damage to reputation or future prospects because of young people’s own behavior or that of their peers.
Twitter• Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". Wikipedia
Visit to Twitter• Username• Tweets• Hastags• Following people• Direct messages• Shortened URLS
Podcasts• Digital media consisting of an episodic series of audio files – From "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players.• http://catholicboard.com/utspodcast/introduction
Podcasts• www.SQPN.com – Star Quest Production Network• www.CatholicAudio.blogspot.com Sonitus Sanctus• www.CatholiciCast.com Catholic Cast
In Summary – 7 keys to use Media as a Catholic• Balance – View – Use – Why it matters? • Fuller and more accurate understanding of media – the “good”, the “bad”, and the “ugly.” – How to? • Don’t accept or reject any form • Limit the amount of time purely for entertainment • FAST from media
In Summary – 7 keys to use Media as a Catholic• Balance: How the Church says it – must take into consideration the entire situation or circumstances, namely, the persons, place, time and other conditions under which communication takes place and which can affect or totally change its propriety” (Inter Mirifica, No. 4). – Media consumers “should exercise self-control. They must not allow themselves to be so beguiled by the charms of the media’s products or by the curiosity that these arouse that they neglect urgent duties or simply waste time” (Communio et Progressio, No. 52).
In Summary – 7 keys to use Media as a Catholic• Attitude – Critical awareness of the message – Why it matters? • Message affects us for good and for ill – How to? • Research and observation – Who makes it – Look for behaviors that are encouraged, discouraged, rewarded, or mocked. Ask, “Does the use prompt Christian behavior?”
In Summary – 7 keys to use Media as a Catholic• Attitude: What the Church Says – “The means of communication ... enrich men’s minds if their character and function is understood. On the other hand, men who do not sufficiently appreciate their importance, may find their liberty diminished” (Communio et Progressio, No. 64).
In Summary – 7 keys to use Media as a Catholic• Dignity of the Human Person – Creating and using media that upholds, reflects, and promotes and defends the dignity of the human person – Why it matters? • Media exists to serve human person: – To enlighten us about: » Who we are » To spread information » Build human community » Love more fully
In Summary – 7 keys to use Media as a Catholic• Dignity of the Human Person – How to? • Pornography • Online communities treat real people like objects • When face-to-face ONLY answer cell phone or respond to text messages when necessary • Don’t post intimate details about family • Use technology to spread gossip
In Summary – 7 keys to use Media as a Catholic• What the Church Says: – The human person and the human community are the end and measure of the use of the media of social communication; communication should be by persons to persons for the integral development of persons” (Ethics in Communication, No. 21).
In Summary – 7 keys to use Media as a Catholic• Truth-filled – What it means? • Conform to reality and lead others to reality – Why it matters? • Connects with people on level of emotion – Truth more compelling – Lies more believable – Pope Paul IV – teachers of faith are the witnesses to faith – how are we using media?
In Summary – 7 keys to use Media as a Catholic• Truth-filled – How to? • Use facebook to post links interesting to faith • Don’t avoid difficult discussions on-line • Never pass another work as your own • Exercise same charity with folks on-line as with face to face
In Summary – 7 keys to use Media as a Catholic• What Church says – “Every communication must comply with certain essential requirements and these are sincerity, honesty and truthfulness. Good intentions and a clear conscience do not thereby make a communication sound and reliable. A communication must state the truth” (Communio et Progressio, No. 17).
In Summary – 7 keys to use Media as a Catholic• Inspires – What it means? • Can help us in our journey to heaven • Pointing us in the right way • Inspire us for the good – How to? • Avoid media that inspired in the wrong direction • Feature on blog or facebook songs that inspire • Don’t use media to “kill time”
In Summary – 7 keys to use Media as a Catholic• What Church says – “Today it takes no great stretch of the imagination to envisage the earth as an interconnected globe humming with electronic transmissions — a chattering planet nestled in the provident silence of space. The ethical question is whether this is contributing to authentic human development and helping individuals and peoples to be true to their transcendent destiny” (Ethics in Internet, No. 1).
In Summary – 7 keys to use Media as a Catholic• Skillfully Developed – What it means? • The media that Catholics develop should be GOOD – as compared to the secular media – Why it matters? • Packing matters – Increases credibility and believability as well as hold attention – How? • Do your research – visit websites
In Summary – 7 keys to use Media as a Catholic• What the Church Says: – :“*Catholic communicators+ have a duty in conscience to make themselves competent in the art of social communication in order to be effective in their work. ... People today have grown so used to the entertaining style and skillful presentation of communications by the media that they are intolerant of what is obviously inferior in any public presentation” (Communio et Progressio, Nos. 15, 130).
In Summary – 7 keys to use Media as a Catholic• Experienced – based – Related to human experience • Rooted in realities of the world • Appeals to our senses – How to • Embed videos on blog or social networking page • Incorporate stories about self and life on blog • You have a sense of you
In Summary – 7 keys to use Media as a Catholic• What the Church says: – “While he was on earth Christ revealed himself as the Perfect Communicator. Through his ‘incarnation,’ he utterly identified himself with those who were to receive his communication, and he gave his message not only in words but in the whole manner of his life. He spoke from within, that is to say, from out of the press of his people. He preached the divine message without fear or compromise. He adjusted to his people’s way of talking and to their patterns of thought. And he spoke out of the predicament of their time” (Communio et Progressio, No. 11).
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