User-Targeted Website Personalisation - SIUC 2011

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Squiz will present on delivering automatically personalised website content based on what you know about each website visitor. Your site visitors browsing behaviour, search terms and referring search engine all contribute to a profile that can automatically personalise content. Squiz will outline a number of customer sites and how they are improving customer visits using personalisation.

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User-Targeted Website Personalisation - SIUC 2011

  1. 1. Site Personalisation
  2. 2. Site Personalisation>  Welcome>  About Session>  Why Personalisation>  Types of Personalisation>  Getting Started>  Examples of Pesonalisation
  3. 3. Site Personalisation>  Welcome>  About Session>  Why Personalisation>  Types of Personalisation>  Getting Started>  Examples of Pesonalisation
  4. 4. Why Personalisation h"p://www.personalisedgi(ideas.co.uk/images/uploads/ h"p://ni(ythri(ygi(y.com/wp-­‐content/uploads/ 18th-­‐birthday-­‐wreath-­‐tankar.jpg   2011/05/331892x9nyjpp2n.jpg  h"p://www.towelsrus.co.uk/resources/pages/image1/004504/embroidery1.jpg  
  5. 5. Why Personalisation h"p://maioush.files.wordpress.com/2007/07/follow.gif  
  6. 6. Site Personalisation>  Welcome>  About Session>  Why Personalisation>  Types of Personalisation>  Getting Started>  Examples of Pesonalisation
  7. 7. Types of Personalisation>  Target Content •  Information •  Sales>  Users •  Known •  Unknown
  8. 8. Known Users
  9. 9. DCD – up front
  10. 10. DCD – up front
  11. 11. DCD – up front
  12. 12. DCD – up front
  13. 13. DCD – up front
  14. 14. Linked In - Encouragement
  15. 15. Same user – different personalityh"p://myweirdthoughts.com/wp-­‐content/uploads/2009/12/mulIple-­‐personaliIes-­‐300x222.jpg  
  16. 16. Unknown Users
  17. 17. Unknown Users>  Geo Location (API or IP)>  Referral Header>  Search Terms>  Time of day>  Day of Week>  Time of Year
  18. 18. Best Guess Guessing Game h"p://xkcd.com/242/  
  19. 19. Site Personalisation>  Welcome>  About Session>  Why Personalisation>  Types of Personalisation>  Getting Started>  Examples of Pesonalisation
  20. 20. Getting Started  -­‐  IdenIfy  Targets    -­‐  Segment  Customer    -­‐  Create  Content  Blocks    -­‐  Test  &  OpImisaIon      -­‐  AnalyIcs  &  Monitoring   h"p://www.flickr.com/photos/jon_marshall/260978898/lightbox/  
  21. 21. Personalisation Targets>  Click Through Rate (CTR)>  Bounce Rates>  Goal Conversions>  Time on Site>  Page Views>  Unique Visitors>  Returning Visitors
  22. 22. Start Smallh"p://1000words.net.au/wp-­‐content/uploads/2010/09/miniature-­‐book.jpg  
  23. 23. Identify Customer Segments h"p://www.hopewellstudios.com/images/stories/geekings/whereswalle1450.jpg  
  24. 24. Create Content Blocks>  Sign up forms>  Related Content listings>  Advertising Banners>  Signup Bonus>  Discount Shipping
  25. 25. Test & Optimize h"p://tutorial9.s3.amazonaws.com/uploads/2009/08/creaIve-­‐bookmarks/ab-­‐split-­‐tesIng.jpg  
  26. 26. Analytics & Monitoring
  27. 27. Site Personalisation>  Welcome>  About Session>  Why Personalisation>  Types of Personalization>  Getting Started>  Examples of Pesonalisation
  28. 28. Registered User – Amazon
  29. 29. Registered User – Amazon
  30. 30. Registered User – Amazon
  31. 31. Registered User – Amazon
  32. 32. ebay.com
  33. 33. ebay.com
  34. 34. ebay.com
  35. 35. ebay.com
  36. 36. Burton.co.uk
  37. 37. Burton.co.uk
  38. 38. Google Adwords – Unknown User>  Geo-location
  39. 39. Snag.gy– Unknown User>  Operating System
  40. 40. Personalisation – the bad bits>  Look & Feel>  Relocating Content>  Performance>  Bots
  41. 41. Personalisation – the bad bits
  42. 42. Personalisation – the bad bits
  43. 43. Personalisation – the bad bits>  Look & Feel>  Relocating Content>  Performance>  Bots
  44. 44. Personalisation – the bad bits>  Look & Feel>  Relocating Content>  Performance>  Bots
  45. 45. Personalisation – the bad bits>  Look & Feel>  Relocating Content>  Performance>  Bots
  46. 46. Site Personalisation rty   lisaI on  Pa>  Welcome Perso na>  About Session>  WhyToday   Personalisation>  Types of Personalization>  Getting Started Now  >  Examples of Pesonalisation   ebsite>  Your  w Configure Pesonalisation within Matrix h"p://redeemersermons.files.wordpress.com/2011/01/curious_george_flat_invitaIon_pkp_cg_3455.jpg  
  47. 47. Remember the 5 steps!  -­‐  IdenIfy  Targets    -­‐  Segment  Customer    -­‐  Create  Content  Blocks    -­‐  Test  &  OpImisaIon      -­‐  AnalyIcs  &  Monitoring   h"p://www.flickr.com/photos/jon_marshall/260978898/lightbox/  
  48. 48. Start Smallh"p://1000words.net.au/wp-­‐content/uploads/2010/09/miniature-­‐book.jpg  
  49. 49. Questions?Justin Avery>  E: javery@squiz.com.au>  T: @justinavery>  M: +61407608504

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