Squiz IUC 2010 - E-Web - 10 Ways to Measure your Online Success

Agenda Business Objectives Goals Key Performance Indicators (KPI) ey e o a ce d cato s ( ) Targets Metrics E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Business usiness Objectives

Business Objectives Business Objectives Why does your website exist? What are you hoping to accomplish for your business by being on the web? What are the three most important priorities for your site? f it ? E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Business Objectives Business Objectives Memberships, Locations, Branding Awareness, Participation, Promote Branding E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Goals!

Goals! O: Increase New Memberships O I N M b hi G: Multiple Membership Options O: Increase Participation G: Successful Awards Event G: Successful Awards Event O: Increase Brand Awareness G: Website Structure and Content E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Key Performance Indicators Key Performance Indicators G: Multiple Membership Options G M lti l M b hi O ti KPI: Conversion Rate (%) G: Successful Awards Event KPI: (#) Video Submissions KPI: (#) Video Submissions G: Website Structure and Content KPI: (#) Unique Visitors E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Targets

Targets KPI: Conversion Rate (%) Target: Was 6% Achieved 14% KPI: (#) Video Submissions Target: Was 0 Achieved 50 in 4 weeks KPI: (#) Unique Visitors Target: Was 117,454 Achieved 241,498 in 6 months E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Metrics i

Metrics Metrics are numbers of measurement and the reason we call the web the most accountable marketing channel on the planet marketing channel on the planet ey eas o easu e e t 4 Key Areas of Measurement Who is visiting your website? Where are they coming from? What do they do when they get there? Why do they leave? E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Who Is Visiting Your Website? Who Is Visiting Your Website? Visitor Report – Generates a summary of: Visitors Unique Visitors U i Vi it Page Views E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Where They Come From? Where They Come From? Organic Keyword Report – Keywords that generate the most traffic to your website generate the most traffic to your website Referring Sites Report – A summary of how much business other sites are referring Top Landing Pages Report – Id tifi t T L di P R t Identifies top pages of website that users land on first E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

What Do They Do? What Do They Do? Conversion Report – Summary of how well your website converted based on your goals E‐Commerce Report – Summary of revenue your website generated your website generated Top Content Report Identifies top pages of Top Content Report – Identifies top pages of your website that received the most views E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Why Do They Leave? Why Do They Leave? Bounce Rate Report – Identifies top keywords used to land on website and then leave Top Exit Page Report ‐ Identifies most popular pages e ed be o e ea g you ebs te pages viewed before leaving your website Funnel Visualisation Report – Visual overview of conversion process & exit points E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

Analysis MUST be reviewed on a regular basis Analyse data to improve offline marketing Identify areas of improvement Analyse d t t A l data to create more opportunities t t iti E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065 Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au

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Squiz IUC 2010 - E-Web - 10 Ways to Measure your Online Success

by Squiz on Nov 09, 2010

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