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Chisholm harper getting started with social media
 

Chisholm harper getting started with social media

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Laura Chisholm presents on Social Media Strategy at the Squiz Social Media seminar.

Laura Chisholm presents on Social Media Strategy at the Squiz Social Media seminar.

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  • Map of the Internet 2011The Map of the Internet is a visual representation of all the networks around the world that are interconnected to form the Internet as we know it today. These include small and large Internet service providers (ISPs), Internet exchange points, university networks, and organization networks such as Facebook and Google. The size of the nodes and the thickness of the lines speak to the size of those particular providers and the network connections in relation to one another.

Chisholm harper getting started with social media Chisholm harper getting started with social media Presentation Transcript

  • Getting started with social media
    Tuesday 10 May 2011
  • Technology has changed the world dramatically over the last 10 years
    2
    5/10/11
    Ivy Bean was 104 when she died last year, and she had over 50,000 followers on Twitter
  • Social networking is now mainstream…
    3
    5/10/11
    Source: Morgan Stanley
  • …and it’s incredibly engaging!
    4
    5/10/11
    Source: Morgan Stanley
  • Ignoring technology can be life-threatening!
    5
    5/10/11
    Source: The Age
  • 6
    5/10/11
    Confused by all this social media talk?
  • 7
    5/10/11
    What is the Internet?
  • It’s not a network of computers. It’s a network of human beings.
    8
    5/10/11
  • Always-on access to the Internet is changing the way we behave
    9
    5/10/11
    Source: Forrester
  • You can’t just shout at people any more
    10
    5/10/11
    http://www.youtube.com/watch?v=SltsgYuSHrw
    http://www.youtube.com/watch?v=Is3icfcbmbs
  • Marketing today is about connecting in multiple ways with consumers
    11
    5/10/11
    Source: Forrester
  • It’s about touchpoints versus channels
    5/10/11
    12
  • Businesses are being disrupted
    13
    5/10/11
    You are here!
  • “Would you tell me which way I ought to go from here?”
    “That depends a good deal on where you want to get to,” said the Cat.
    “I don’t much care where...” said Alice.
    “Then it doesn’t matter which way you go,” said the Cat.
    Lewis Carroll, Alice in Wonderland
    You still need a strategy
  • The spectrum of social media engagement
    5/10/11
    15
  • 1. Listening
    16
    5/10/11
    Using social media for research purposes and brand monitoring.
  • 2. Talking
    17
    5/10/11
    Using social media for marketing and PR by talking to customers.
  • 18
    5/10/11
    3. Energising
    Charging up your best customers and enabling them to recruit their peers.
  • 4. Helping
    19
    5/10/11
    Helping your customers support each other.
  • 20
    5/10/11
    5. Embracing
    Including your customers as collaborators in your company.