Chisholm harper getting started with social media

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Laura Chisholm presents on Social Media Strategy at the Squiz Social Media seminar.

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  • Map of the Internet 2011The Map of the Internet is a visual representation of all the networks around the world that are interconnected to form the Internet as we know it today. These include small and large Internet service providers (ISPs), Internet exchange points, university networks, and organization networks such as Facebook and Google. The size of the nodes and the thickness of the lines speak to the size of those particular providers and the network connections in relation to one another.
  • Chisholm harper getting started with social media

    1. 1. Getting started with social media<br />Tuesday 10 May 2011 <br />
    2. 2. Technology has changed the world dramatically over the last 10 years<br />2<br />5/10/11<br />Ivy Bean was 104 when she died last year, and she had over 50,000 followers on Twitter<br />
    3. 3. Social networking is now mainstream…<br />3<br />5/10/11<br />Source: Morgan Stanley<br />
    4. 4. …and it’s incredibly engaging!<br />4<br />5/10/11<br />Source: Morgan Stanley<br />
    5. 5. Ignoring technology can be life-threatening!<br />5<br />5/10/11<br />Source: The Age<br />
    6. 6. 6<br />5/10/11<br />Confused by all this social media talk?<br />
    7. 7. 7<br />5/10/11<br />What is the Internet?<br />
    8. 8. It’s not a network of computers. It’s a network of human beings. <br />8<br />5/10/11<br />
    9. 9. Always-on access to the Internet is changing the way we behave<br />9<br />5/10/11<br />Source: Forrester<br />
    10. 10. You can’t just shout at people any more<br />10<br />5/10/11<br />http://www.youtube.com/watch?v=SltsgYuSHrw<br />http://www.youtube.com/watch?v=Is3icfcbmbs<br />
    11. 11. Marketing today is about connecting in multiple ways with consumers<br />11<br />5/10/11<br />Source: Forrester<br />
    12. 12. It’s about touchpoints versus channels<br />5/10/11<br />12<br />
    13. 13. Businesses are being disrupted<br />13<br />5/10/11<br />You are here!<br />
    14. 14. “Would you tell me which way I ought to go from here?”<br />“That depends a good deal on where you want to get to,” said the Cat.<br />“I don’t much care where...” said Alice.<br />“Then it doesn’t matter which way you go,” said the Cat.<br />Lewis Carroll, Alice in Wonderland<br />You still need a strategy<br />
    15. 15. The spectrum of social media engagement<br />5/10/11<br />15<br />
    16. 16. 1. Listening<br />16<br />5/10/11<br />Using social media for research purposes and brand monitoring.<br />
    17. 17. 2. Talking<br />17<br />5/10/11<br />Using social media for marketing and PR by talking to customers.<br />
    18. 18. 18<br />5/10/11<br />3. Energising <br />Charging up your best customers and enabling them to recruit their peers.<br />
    19. 19. 4. Helping<br />19<br />5/10/11<br />Helping your customers support each other.<br />
    20. 20. 20<br />5/10/11<br />5. Embracing<br />Including your customers as collaborators in your company. <br />

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