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Matt Lane of Squiz New Zealand ...
Matt Lane of Squiz New Zealand
From the Squiz 2010 New Zealand User Conference
Once upon a time, the web consisted of static brochures. Now the web is full of conversations. Users are no longer limited to desktop browsing, but access from a range of mobile devices.
In this new world, we need to engage in conversation and know which content to show to which users is which situations.
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