Engaging the conscious consumer (Conscious Consumers)
by Squiz New Zealand on Dec 16, 2011
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Ben Gleisner of Conscious Consumers...
Ben Gleisner of Conscious Consumers
From the Squiz 2011 New Zealand User Conference
This presentation will focus on the Wellington-born initiative Conscious Consumers, and how over the last year online tools have been used to help increase the number of participating businesses. Conscious Consumers is an accreditation scheme for cafes, and after initially launching in Wellington in 2010 has expanded to Auckland and the Waikato. The scheme promotes nine specific environmental and socially responsible business practices. In addition to promoting participating cafes, Conscious Consumers also supports businesses that provides good and services that allow cafes to adopt these practices (e.g. organic milk and fairtrade coffee companies), through an online business directory.
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