121220 wcd2013 toolkit

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121220 wcd2013 toolkit

  1. 1. TOOLKIT WORLD CANCER DAY 2013CANCER - DID YOU KNOW?There are many myths out there. On 4 February 2013 get the facts.
  2. 2. CONTENTS3 INTRODUCTION 15 QUOTABLE QUOTES/MEDIA SOUNDBYTES4 WORLD CANCER DAY BACKGROUND, OBJECTIVES AND 16 TEMPLATE WORLD CANCER DAY MATERIALS AUDIENCE 17 WHAT’S BEEN HAPPENING SINCE LAST5 LEVELS OF ENGAGEMENT WORLD CANCER DAY?8 SOCIAL MEDIA 17 NEXT STEPS10 STOP THE PRESS! 17 FEEDBACK YOUR SUCCESSES12 WORLD CANCER DAY KEY MESSAGES One of the most common misconceptions about cancer in my ‫ﺇﻥ ﺃﺣﺩ ﺍﻟﻣﻔﺎﻫﻳﻡ ﺍﻟﺧﺎﻁﺋﺔ ﺍﻷﻛﺛﺭ ﺷﻳﻭﻋ ﺎ ً ﻋﻥ ﺍﻟﺳﺭﻁﺎﻥ ﻓﻲ ﻣﻧﻁﻘﺗﻧﺎ ﻫﻭ ﺃﻥ ﺍﻹﺻﺎﺑﺔ ﺑﺎﻟﺳ ﺭ‬ part of the world is that getting cancer is ‘fate’ and nothing ‫ﺭﻁﺎﻥ ﺃﻣﺭ ﻣﺻﻳﺭﻱ، ﻭﺃﻧﻪ ﻻ ﻳﻣﻛﻥ ﻓﻌﻝ ﺷﻲء ﻟﻠﻭﻗﺎﻳﺔ ﻣﻧﻪ، ﺇﻻ ﺃﻧﻪ ﻓﻲ ﺍﻟﻭﺍﻗﻊ ﻳﻣﻛﻥ‬ can be done to prevent it, when in reality 40% of cancers can be prevented through simple lifestyle changes. ."‫ﺍﻟﻭﻗﺎﻳﺔ ﻣﻥ 04٪ ﻣﻥ ﺣﺎﻻﺕ ﺍﻟﺳﺭﻁﺎﻥ ﺑﺈﺟﺭﺍء ﺗﻐﻳﻳﺭﺍﺕ ﺑﺳﻳﻁﺔ ﻓﻲ ﻧﻣﻁ ﺍﻟﺣﻳﺎﺓ‬ ‫ﺻﺎﺣﺑﺔ ﺍﻟﺳﻣﻭ ﺍﻟﻣﻠﻛﻲ ﺍﻷﻣﻳﺭﺓ ﺩﻳﻧﺎ ﻣﺭﻋﺩ، ﻣﺩﻳﺭ ﻋﺎﻡ ﻣﺅﺳﺳﺔ ﺍﻟﺣﺳﻳﻥ ﻟﻠﺳﺭﻁﺎﻥ‬ HRH Princess Dina Mired Director General, King Hussein Cancer Foundation „Krebs ist die Krankheit, vor der wir Deutschen uns am We Germans dread no disease more than cancer. Despite meisten fürchten. Obwohl sich die Heilungschancen bei the fact that the chances of recovery from many cancers vielen Krebserkrankungen in den letzten Jahrzehnten have significantly improved in recent decades, three out of deutlich verbesserten, haben drei von vier Menschen four people still have an empathic fear of cancer. It is up to auch heute große Angst vor Krebs. Es liegt an uns – us – the doctors, scientists, societies, self-help organisations, den Ärzten, Wissenschaftlern, Fachgesellschaften, journalists and politicians – to alleviate this dread. There is a Selbsthilfeorganisationen, Journalisten und Politikern – message we can give them: Nowadays cancer can be treated dazu beizutragen, den Menschen diese Angst vor Krebs zu and healed much better than generally known. Likewise, nehmen. Wir können ihnen vermitteln: Krebs ist heute viel more and more people realise that their lifestyle greatly häufiger therapier- und heilbar als allgemein bekannt. Und influences the risk. immer mehr Menschen erkennen, dass ihr Lebensstil dazu beitragen kann, das Krebsrisiko zu reduzieren.“ Dr. H. C. Fritz Pleitgen President, Dr. h. c. Fritz Pleitgen Deutsche Krebshilfe Präsident der Deutschen Krebshilfe The Dutch Cancer Society considers World Cancer Day “With cancer being the leading cause of death in as an excellent opportunity to enhance cancer control, Canada, it remains the number one health concern for including prevention, treatment and care. Cancer is Canadians. With this year’s World Cancer Day theme a global disease that requires global collaboration to aiming to dispel common myths and misconceptions save as many lives as possible. about cancer, we have a unique opportunity to Michel.T. Rudolphie Msc, MBA broaden awareness on cancer topics and showcase Chief Executive Officer how Canada is playing a leadership role and working Dutch Cancer Society in partnership to reduce the burden of cancer for Canadians. The Canadian Partnership Against Cancer is proud to be a member of UICC and help highlight World Cancer Day.” Dr Heather Bryant Vice-President, Cancer Control, Canadian Partnership Against Cancer UICC Board Member PAGE 2
  3. 3. INTRODUCTIONAfter a number of years during which cancer prevention has been at the heart of the WHY IS WORLDWorld Cancer Day campaigns, in 2013, we have chosen to focus on Target 5 of the CANCER DAYWorld Cancer Declaration: Dispel damaging myths and misconceptions about cancer, IMPORTANT?with the tagline “Cancer - Did you know?”. World Cancer Day is a chance to raise our Put simply, because thecollective voices in the name of better sharing of actual cancer facts and dismissing global cancer epidemicmisconceptions around the disease. is huge and is set to rise.This toolkit is designed to give guidance on what can be done to mark this important Every year, nearly 8 millionday and provides you with an overview of the flexible tools which can be adapted by people die of cancer andyou for use in your own campaigns/events. It contains template materials plus strategic many of these deaths canand implementation guidance. Please note that all template materials within this be avoided with increasedtoolkit are approved by UICC for the use by all member organisations and partners governmental support andat their discretion. In 2012, the World Cancer Day Toolkit was downloaded more than funding for prevention,4100 times and 456 events took place in 80 countries. Together with your help, we can detection and treatmentincrease these numbers. programmes. Unless urgent action is taken to raiseWe hope that your organisation will join us on 4 February in raising awareness of what awareness about cancercan and must be done to make progress in the global fight against cancer. and develop practical strategies to address the disease, millions of It is fear and ignorance that causes ‘kçÀkç&Àjç iç’ SkçÀ S m çç jç iç n Ì, çÆpçmçkç Àí vççcç mç í nç Ç í Ì í people will continue to cancer to become a bigger problem cçvç á <³ç Yç³çYçç l ç nç í pççlçç n Ì ~ Gmç í cçç l ç kçÀç ©Hç Ç Ì die. Significantly, the than it needs to be, especially in o k çÀj Dçç j SkçÀ yç[ç Ç mçcçm³çç mçcçPçlçç n Ì ~ ‘³ç í í Ì number of cancer cases and developing countries like India. içuçlç n’ ‘kçÀkç&Àjç iç’ kçÀç Fuççpç n Ì ~ çÆnccçlç Ì í related deaths worldwide Working together, we can ensure mç í mçyç çÆcçuçkçÀj Fmç Hçj pç©j çÆ Jçpç³ç ÒççHlç kçÀj is estimated to double over we meet our mutual goal of beating mçkçÀlç í n Ì Dçç j ‘kçÀkç&Àjç iç’ mç í cç á kçw l ç nç í mçkçÀlç í Ì í the next 20-40 years. With nÌ ~ cancer in our lifetimes. the greatest increase in low- and middle-income Mr. Y. K. Sapru Mr. Y. K. Sapru countries, those least Founder, Chairman and CEO, Founder, Chairman and CEO, equipped to cope with the Cancer Patients Aid Association, Cancer Patients Aid Association, social and economic impact India India of the disease. In close collaboration with the NCD Alliance, UICC played a key role in securing the World World Cancer Research Fund There is a vast array of Health Organization’s global network is delighted myths and misinformation (WHO) target of a 25% to support World Cancer Day about cancer, particularly reduction in premature and add our voice to dispel online where it is growing deaths from non- the myths and misconceptions exponentially. The sheer volume communicable diseases about cancer. We want people of these claims is threatening (NCDs) by 2025. However, to know that cancer is not just to drown out evidence-based around one third of cancer ‘bad luck’. Let’s use World Cancer health advice that can make cases could be prevented Day to make sure that people a real difference in reducing and World Cancer Day is know the truth - a third of the cancer risk. People disconcerted the ideal opportunity to most common cancers could be by media reports and unreliable spread the word and raise prevented and lives saved. online information about causes the profile of cancer in Dr Kathryn Allen of cancer are less likely to take people’s minds and in the Director, Science & the simple steps that are proven world’s media. Communications, to reduce cancer risk - quit World Cancer Research Fund smoking, avoid unnecessary sun International exposure, maintain a healthy weight and reduce alcohol intake. We are at an unprecedented Professor Ian Olver place with an extraordinary Chief Executive Officer, Cancer If we can erase the myths opportunity to save lives... Council Australia associated with the disease, targets and indicators must be we really do have the power sure to cover the continuum of to change the way people the NCD process – from primary view cancer and can curb the prevention to treatment and suffering of 28 million people. palliative care. Doug Ulman, Dr John Seffrin President and CEO Chief Executive Officer, LIVESTRONG Foundation American Cancer Society PAGE 3
  4. 4. WHAT IS WORLD CANCER DAY? World Cancer Day takes place every year on 4 February and is the single initiative under which the entire world can unite together in the fight against the global cancer epidemic. World Cancer Day is an initiative of the Union for International Cancer Control (UICC), through which we aim to help save millions of preventable deaths each year by raising awareness and education about cancer, and pressing governments and CIAN Agency © François Struzik – simply human individuals across the world to take action against the disease.WORLD CANCER DAY BACKGROUND, OBJECTIVES AND AUDIENCE2013 OBJECTIVES WORLD CANCER DAY 2013 THEMEWorld Cancer Day 2013 is particularly important as it falls 18 World Cancer Day 2013 has been themed “Cancer - Did youmonths after the first UN High-level Meeting on NCDs, and the know?” because there are still many myths and misconceptionssigning of the Political Declaration supporting prevention and about the disease out there and this Day is the perfectcontrol of these devastating diseases, including cancer. opportunity to make people aware of them and dispel them. Greater awareness and education about cancer can lead toTherefore, aligning under the banner of “Cancer - Did you positive change at an individual, community and policy levelknow?”, UICC would like you, our members and partners, to and across the continuum of cancer care.support us in using this upcoming day to encourage everyone(individuals, communities, civil societies and governments) to For World Cancer Day 2013 we focus on four key myths and godo their part in helping reduce the global cancer burden. Our about ‘debunking’ them through the various materials we haveultimate aim is to help cut premature deaths from cancer and produced. These are provided to you for you to use, adapt andother NCDs by 25% by 2025. share, so we can reach as many people as possible in order to offer a better understanding of cancer and, if possible, dispelWe have some specific objectives for World Cancer Day 2013, these myths completely.which we can only achieve with your support:• Spread the word amongst your network: individuals, members, partners and supporters WHO IS THE AUDIENCE FOR WORLD CANCER DAY 2013?• Drive the wide-spread use of #worldcancerday to show Everyone! It is only by everyone doing their part that the support for cancer control world will reduce the burden of cancer. Please consider how• Drive traffic to the World Cancer Day website your organisation can reach the public, your local government and other civil society organisations to participate in the• “Like” our World Cancer Day Facebook page 2013 World Cancer Day initiative online and in their own• Promote and use the “Cancer Myths” Facebook Application communities. (launching late January 2013). PAGE 4
  5. 5. WORLD CANCER DAY ENGAGEMENT World Cancer Day is a truly global event, but to enable us to reach as much of the world’s population as possible, we need your help. We appreciate that you all have different needs and priorities, so whilst we greatly encourage you incorporate the day (and the theme ‘Cancer - Did you know?’) into existing outreach programmes you have, we also welcome you creating your own policy/awareness raising campaign which is in-line with the specific area(s) of focus within your organisation.LEVELS OF ENGAGEMENTIn the next pages, you will find an outline of three different engagement ‘levels’ and suggested messaging that can easily be adaptedand applied to you or your organisation’s needs and capacities.We are offering a wide variety of ways for your organisation and members to get involved, from the basic engagement aimed atthe general public (Level 1), to a more engaged level involving UICC member organisations and partners (Level 2) and even a “superengaged” level (Level 3), which is aimed at coordinating a global Advocacy Push.We encourage you to use the following platforms and suggested messaging to engage your members and encourage them to dosomething on the day to support our grassroots message of dispelling cancer myths.LEVEL 1 - BASICANYONE AND EVERYONE / GENERAL PUBLIC The “Cancer Myths vs Facts” Facebook application will be launched for World Cancer Day 2013 - be sure to use it and share it widely with your members to spread the truth about cancer on this day. Use the World Cancer Day poster which Social media channels: Engage with your network via has been designed specifically for the your Twitter and Facebook pages (global hashtags and 2013 campaign. You can use it digitally key messages to share via social platforms are provided or as a printed document to promote on page 8). the day and the theme. Website: Ensure that the World Cancer Day logo is present on your website, link to www.worldcancerday.org and even better, upload a small article onto your site about the day. PAGE 5
  6. 6. LEVEL 2 - WANT TO DO MORE?GENERAL PUBLIC / UICC MEMBER ORGANISATIONS AND PARTNERS Translate: Help bring the messages and tools of the World Cancer Day campaign to a wider audience. We would love to have additional translations for the posters and fact sheets. Contact communication@uicc.org if you are interested in helping. Add to the World Cancer Day online map of events and activities - Please share what you will be doing on/ around World Cancer Day. The site is visited by media, individuals and organisations worldwide - therefore Adapt the World Cancer Day poster, this is a great place in which to let the world know by adding your organisation’s logo what you have planned, no matter how big or small. before you disseminate it. Design files www.worldcancerday.org/events-map are available upon request. CIAN Agency © François Struzik - simply human - Tdh CIAN Agency © François Struzik - simply human MYTH 1: MYTH 2: MYTH 3: MYTH 4: CANCER CANCER CANCER CANCER IS JUST A HEALTH IS A DISEASE OF THE WEALTHY, IS A DEATH SENTENCE IS MY FATE ELDERLY AND ISSUE DEVELOPED COUNTRIES TRUTH: Many cancers that were once considered TRUTH: TRUTH: TRUTH: a death sentence With the right strategies, CANCER IS CANCER IS CAN NOW A THIRD OF The four World Cancer Day fact sheets have been created to NOT JUST A A GLOBAL BE CURED THE MOST HEALTH ISSUE EPIDEMIC AND FOR COMMON It has wide-reaching It affects all MANY MORE CANCERS CAN social, economic, ages and socio- PEOPLE, BE PREVENTED. development, economic groups, THEIR CANCER and human rights with developing CAN NOW implications. countries bearing BE TREATED a disproportionate EFFECTIVELY. burden. CANCER AND DEVELOPMENT CANCER PREVENTION Prevention is the most cost-effective and sustainable way of reducing dispel common global myths and misconceptions about cancer. Disseminate or adapt them for use amongst your network. the global cancer burden in the long-term. Cancer constitutes a major challenge to development, undermining social and economic advances throughout the world. EVIDENCE GLOBAL ADVOCACY CANCER IN DEVELOPING COUNTRIES ADVANCES IN CANCER PREVENTION AND • Global, regional and national policies and programmes that promote EVIDENCE GLOBAL ADVOCACY MESSAGE Cancer is a global issue and becoming an increasing public health TREATMENT healthy lifestyles can substantially reduce cancers that are caused by risk MESSAGE • Approximately 47% of cancer cases and 55% of cancer deaths occur in less Cancer prevention and problem in poorer countries. factors such as alcohol, unhealthy diet and physical inactivity. Improving developed regions of the world. control interventions must GLOBAL ADVOCACY Advances in understanding risk and prevention, early detection and diet, physical activity and maintaining a healthy body weight could prevent Effective cancer prevention treatment have revolutionised the management of cancer leading to around a third of the most common cancers. at the national level begins • The situation is predicted to get worse: by 2030, if current trends continue, be included in the new MESSAGE cancer cases will increase by 81% in developing countries. set of global development EVIDENCE Efficacious and cost- improved outcomes for patients. GLOBAL ADVOCACY • Based on current trends, tobacco use is estimated to kill one billion people with a national cancer goals for the post-2015 MESSAGE in the 21st century. Addressing tobacco use, which is linked to 71% of all control plan (NCCP) that • Today, the impact of cancer on individuals, communities and populations • Cancer now accounts for more deaths worldwide than HIV/AIDS, effective interventions agenda. lung cancer deaths, and accounts for at least 22% of all cancer deaths is responds to a country’s tuberculosis and malaria combined. Of the 7.6 million global deaths from must be made available Cost-effective strategies threatens to prevent the achievement of the Millennium Development Goals cancer in 2008, more than 55% occurred in less developed regions of the in an equitable manner EVIDENCE for cancer control such therefore critical. cancer burden and cancer (MDGs) by 2015. Broadening the future world. By 2030, 60-70% of the estimated 21.4 million new cancer cases per risk factor prevalence, and global development through cancer prevention, • With few exceptions, early stage cancers are less lethal and more treatable as breast and cervical • For developing countries, the situation often goes beyond addressing • Cancer is both a cause and an outcome of poverty. Cancer negatively year are predicted to occur in developing countries. is designed to implement goals to include proven, early detection and than late stage cancers. cancer screening as well behavioural change, with many countries facing a ‘double burden’ of impacts families’ ability to earn an income, with high treatment costs evidence-based resource- economically sound • Cervical cancer is just one example of the disproportionate burden borne in treatment delivered as as early detection exist exposures, the most common of which is cancer-causing infections. Chronic pushing them further into poverty. At the same time, poverty, lack of access • In the United States alone, there are 12 million Americans living with cancer appropriate policies and interventions that span the developing world. Over 85% of the 275,000 women who die every year part of national cancer for all resource settings infections are estimated to cause approximately 16% of all cancers globally, to education and healthcare increases a person’s risk of getting cancer and today. programmes that reduce the entire cancer control from cervical cancer are from developing countries. If left unchecked, by control plans (NCCPs) that and can be tailored to the with this figure rising to almost 23% in developing countries. Several of the dying from the disease. the level of exposure to and care continuum 2030 cervical cancer will kill as many as 430,000 women per year, virtually all respond to the national • In countries with more than a decade of experience with organised breast population-based need. most common cancers in developing countries such as liver, cervical and cancer screening programmes, the reduction in mortality from breast stomach cancers are associated with infections with hepatitis B virus (HBV), risk factors for cancer and • Cancer is threatening further improvements in women’s health and gender can strengthen health in these countries. cancer burden. Access equality. Just two cancers, cervical and breast, together account for over cancer is significant, with for example, Australia’s mammographic screening the human papillomavirus (HPV), and the bacterium Helicobacter pylori (H. strengthen the capacity systems, and increase to effective, quality 750,000 deaths each year with the large majority of deaths occurring in • There are massive inequities in access to pain relief with more than 99% programme established in 1991, integral to achieving an almost 30% pylori), respectively. As a consequence, the introduction of safe, effective of individuals to adopt capacity to respond to all and affordable cancer developing countries. of untreated and painful deaths occurring in developing countries. In 2009, reduction in mortality from breast cancer over the last two decades. and affordable vaccines should be implemented as part of national cancer healthy lifestyle choices. health challenges faced by services is a right of all more than 90% of the global consumption of opioid analgesics was in control plans. individuals, families and individuals and should not • Cervical cancer rates in wealthier nations plummeted once Pap testing was Australia, Canada, New Zealand, the US and some European countries; communities. be determined by where introduced broadly - and rates continue to lower, with recent figures showing • Exposure to a wide range of environmental causes of cancer in our personal with less than 10% of global quantities used by the other 80% of the world’s population. you live. that in some countries such as the UK, mortality has halved between 1990 and professional lives, including exposure to indoor air pollution, radiation and 2010. and excessive sunlight are also major preventable causes of cancer UICC085_WCDFACT1_FA.indd 1 10/12/12 11:08 AM UICC085_WCDFACT2_FA.indd 1 10/12/12 11:19 AM UICC085_WCDFACT3_FA.indd 1 10/12/12 11:13 AM UICC085_WCDFACT4_FA.indd 1 10/12/12 11:18 AM The World Cancer Day Evidence sheets have been put together to provide additional supporting information WORLD CANCER DAY 2012 to the fact sheets. These are perfect to encourage further reading and information sharing on the key 700% INCREASE IN USE OF topics and messages of the campaign. #WORLDCANCERDAY FROM 2011 160 MEMBERS ACTIVE ON WORLD CANCER DAY We encourage you to engage your corporate partners and other corporate or not-for-profit organisations in WORLD CANCER DAY your country in support of World Cancer Day. They can TOOLKIT DOWNLOADED help by organising fundraising activities on your behalf 4100 TIMES and/or by using World Cancer Day messaging in their internal and external communications mechanisms Cancer infographics: Visual tools that represent the (newsletters, websites etc). global cancer burden in a visually engaging format. Consider using these on your website and on your social media platforms to support World Cancer Day. Press / Media campaign: Use the template press release (to be available January 2013) or write your own. See section ‘Stop the press’ for more information. PAGE 6
  7. 7. LEVEL 3 - SUPER ENGAGEDADVOCACY PUSHIn the year since the UN High-level Meeting on the Preventionand Control of Non-communicable Diseases (NCDs), WHO Call on your government to ensure that cancerhas led a series of consultations that are vitally important to interventions, across the entire continuum of careglobal action on NCDs. One of these consultations is on the from prevention to early detection, treatment anddevelopment of a Global Action Plan for NCDs 2013-2020 palliation, are adequately addressed in the new Globalwhich is due to be adopted at the 66th World Health Assembly Action on Plan on NCDs. Please visit: http://www.in May 2013. uicc.org/advocacy/advocacy-in-action/advocacy- campaign-update for more information and supporting documents. CIAN Agency © François Struzik – simply human - Tdh PAGE 7
  8. 8. SOCIAL MEDIA SAMPLE FACEBOOK POSTS A special Facebook App will be launched for World Cancer Day (launching late January 2013). We encourage you to use it to post to your wall/page. Alternatively, we also areWe invite you to use the providing the following sample Facebook posts:following posts as templatesto spread the word on • Today I learnt that cancer is not just • Today I learnt that cancer is not only a health issue: it has wide-reaching a disease of developed countries:Facebook and Twitter. social, economic, development and approximately 47% of cancer cases human rights implications. and 55% of cancer deaths occur in less developed regions of the world. • Today I learnt that cancer is not just a health issue: a ‘whole-of- • Today I learnt that cancer isn’t a death society’ approach that includes sentence: advances in understanding FACEBOOK non-governmental organisations, risk and prevention, early detection To stay up to date on what academia, private sector, people living treatment and care can lead to UICC does to support World with and affected by cancer, and improved outcomes for patients. Cancer Day please ‘like’ us others, is just as important to support • Today I learnt that cancer isn’t a death on Facebook. Our Facebook cancer prevention and control. sentence: with few exceptions, early pages: • Today I learnt that cancer is not only a stage cancers are less lethal and more World Cancer Day disease of the rich: it is a global issue treatable than late stage cancers. www.facebook.com/ and becoming an increasing public • Today I learnt that around 30% worldcancerday health problem in poorer countries. of cancer cases can be prevented! World Cancer Declaration • Today I learnt that cancer is not only a Prevention is the most cost-effective www.facebook.com/ disease of the rich: it is a global issue and sustainable way of reducing the cancerfreeworld and becoming an increasing public global cancer burden in the long-term. health problem in poorer countries. UICC • Today I learnt that cancer does not www.facebook.com/uicc.org • Today I learnt that cancer is not only have to be my fate: tobacco use is a disease of the elderly: it is a leading linked to 71% of all lung cancer deaths, cause of death in many countries for and accounts for at least 22% of all children aged 5-14. cancer deaths. • Today I learnt that cancer is not • Today I learnt that cancer is only a disease of the elderly: most preventable: tobacco use is estimated of the 750,000 cervical and breast to kill one billion people in the 21st cancer deaths per year occur during a century. woman’s reproductive years. • Today I learnt that cancer is not only a disease of developed countries: out of the 7.6 million global deaths from cancer in 2008, more than 55% occurred in less developed regions of the world. To be included with these posts, we invite you to provide a link to additional information, such as a link to the fact sheets: http://www.worldcancerday.org/fact-sheets. FACEBOOK WORLD WORLD CANCER DAY CANCER DAY BADGE FACEBOOK COVER PAGE TOP TIP Add the “World Cancer Day” badge Alternatively, or in addition, to the WHEN INSERTING to your Facebook profile photo World Cancer Day badge, you may LINKS INTO TWEETS, USE A FREE LINK- also want to use the “World Cancer You may add the World Cancer Day SHORTENING SERVICE Day Cover Page Image” which can badge to your Facebook profile SUCH AS BIT.LY be downloaded at the link below (HTTPS://BITLY.COM/) photo, by using the link provided and added to your Facebook page. here below: http://www.worldcancerday.org/ http://www.picbadges.com/ social-media badge/2942821 PAGE 8
  9. 9. TWITTER READY TWEETS FOR WORLD CANCER DAY Please feel free to use the following sample tweets on and around World Cancer Day.TWITTERTo stay up to date on what OVERVIEW TWEETS • #TIL Most of the 750,000 #cervicalUICC is doing to support & #breastcancer deaths/year occur • #TIL that #cancer is not just aWorld Cancer Day please during a woman’s reproductive years #healthissue but also #development‘follow’ us on Twitter at: #worldcancerday bit.ly/TXRQmo & #education. #worldcancerday bit.UICC ly/Wmpi8v • #TIL Out of the 7.6 million globalhttp://twitter.com/uicc deaths from cancer in 2008, • #TIL that #cancer is not onlyFor organisations who a #disease of the #elderly more than 55% occurred in lessare proactively using #worldcancerday bit.ly/Wmpi8v developed regions of the worldtwitter, we will be using #worldcancerday • #TIL that #cancer is not only a#worldcancerday and ask • #TIL that approximately 47% #disease of #developedcountriesthat you use this hashtag as of #cancer cases and 55% of #worldcancerday bit.ly/Wmpi8vwell for all relevant twitter #cancerdeaths occur in lessposts. • #TIL that #cancer is not developed regions of the world only a #disease of the #rich #worldcancerday bit.ly/TXRQmo #worldcancerday bit.ly/Wmpi8v MYTH 3 • #TIL that #cancer is not a #deathsentence #worldcancerday • #TIL Understanding #cancer bit.ly/Wmpi8v #risk&prevention #earlydetection #treatment and #care can lead to • #TIL that #cancer is not always #fate improved outcomes for patients #worldcancerday bit.ly/Wmpi8v #worldcancerday MYTH 1 • #TIL that early stage #cancers are • #TIL that #cancer is not just a less lethal and more treatable than health issue: it has wide-reaching late stage cancer #cancerscreening social & economic implications #worldcancerday bit.ly/V5eWLu #worldcancerday bit.ly/Zgioaf MYTH 4 • #TIL that #cancer is not just a • #TIL that #canceris not just fate. health issue: it has wide-reaching 1 in 3 #cancers can be prevented development & human rights #prevention #worldcancerday bit. implications #worldcancerday bit.ly/ ly/12ybICm Zgioaf • #TIL that 1 in 3 #cancer cases can • #TIL that #cancer has wide-reaching be prevented. #healthylifestyle #social, #economic, #development #worldcancerday bit.ly/12ybICm and #humanrights implications #worldcancerday bit.ly/Zgioaf • #TIL #Prevention is the most #cost- effective and #sustainable way of • #TIL that a whole-of-society reducing the global #cancerburden approach is necessary to support #worldcancerday bit.ly/12ybICm #cancerprevention & #cancercontrol #worldcancerday bit.ly/Zgioaf • #TIL that #tobacco use is linked to 71% of all lung cancer deaths MYTH 2 #worldcancerday bit.ly/12ybICm • #TIL that #cancer is a #globalissue • #TIL that #tobacco use accounts for & becoming an increasing at least 22% of all #cancer deaths #publichealth problem in poorer #worldcancerday bit.ly/12ybICm countries #worldcancerday bit.ly/ TXRQmo • #TIL that #tobacco use is estimated to #kill one billion people in the • #TIL #cancer is one of the main 21st century #worldcancerday bit. causes of #death for #children aged ly/12ybICm 5-14 in many countries of the world #worldcancerday bit.ly/TXRQmo PAGE 9

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