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Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
Data Bootcamp by Fabernovel and Squid Solutions
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Data Bootcamp by Fabernovel and Squid Solutions

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The solutions to become a Data-Driven company

The solutions to become a Data-Driven company

Published in: Technology, Business
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  • 1. THE FABERNOVEL DATA BOOTCAMP: HOW TO START THINKING LIKE A DATA SCIENTIST ?
  • 2. By 2015, companies leveraging big data will financially outperform their peers by 20% or more. Gartner THE TOP 10 STRATEGIC TECHNOLOGY TRENDS FOR 2013 // 2
  • 3. THE BIG DATA PROMISE: MAKE BETTER BUSINESS DECISIONS WEB PUBLISHERS, ADVERTISERS, AND ECOMMERCE PLAYERS WERE THE EARLY ADOPTERS DRIVING THE MARKET. NOW INDUSTRY ACTORS IN RETAIL, MANUFACTURING, ETC. ARE QUICKLY COMING ON BOARD. MARKETING CAMPAIGN OPTIMISATION With big data tools, IHG has started gathering every information about its 71M loyalty cardsholders. Their new marketing campaign achieved a 35% higher rate of customer conversions, or acceptances, than a similar campaign last summer. LOGISTICS OPTIMISATION UPS began installing GPS and fuel-efficiency sensors in more than 46,000 of its vehicles. Their big data centers gather information every day and analyse it overnight. In 2011 UPS reduced fuel consumption by 30 M liters and cut 135 M kilometers off its routes. THE QUEST FOR THE “DATA-DRIVEN COMPANY” // 3
  • 4. THE MAIN CHALLENGES OF A DATA-DRIVEN CULTURE 1. DEFINING THE BUSINESS CASE 2. BRIDGING ORGANISATIONAL SILOS 3. BUILDING A FLEXIBLE TECHNICAL INFRASTRUCTURE 4. ACQUIRING NEW SKILLS: BUSINESS ANALYSTS, TECHNOLOGISTS AND DATA SCIENTISTS 5. ADOPTING AN “EXPERIMENT, LEARN AND EVOLVE” APPROACH WHERE DO WE START? // 4
  • 5. The FABERNOVEL Data Bootcamp: Your first step toward the data-driven company
  • 6. THE FABERNOVEL DATA BOOTCAMP IN A NUTSHELL NO UPFRONT INVESTMENT We provide a plug & play big data platform along with a team of data experts. RAPID IMPLEMENTATION We do not disrupt existing IT systems. We work with any file formats and API standards. QUICK RESULTS Results within 1 month: • Tailor made dashboards • Hidden insights discovery • A first analysis of your data value • A roadmap for next steps. // 6
  • 7. #1 DISCOVER HIDDEN INSIGHTS WITH YOUR DATA By analysing your data, our business experts and data scientists will make you discover hidden insights. Monitor these new KPIs by integrating them to your tailormade dashboards. Ex: this peak in sales is actually related to a “buzz” on Twitter. Discover hidden KPIs // 7
  • 8. #2 TURN INSIGHTS INTO A DATA BUSINESS CASE GET A FIRST IDEA OF YOUR ROI FROM OUR EXPERTS, AND BRING YOUR DATA BUSINESS CASE TO YOUR BOARD. Ex: by correlating sales and social media data, I will optimise local assortments stores by store. +10% Profit START MODELING ROI WITH YOUR DATA // 8
  • 9. #3 TURN A BUSINESS CASE IN A BUSINESS ALGORITHM GET A ROADMAP ON HOW TO TRANSFORM YOUR BUSINESS CASE IN A “BUSINESS ALGORITHM” (I.E. AUTOMATION OF THE INSIGHTS & KPIs THAT WERE FOUND PREVIOUSLY). Ex: parts of my stores’ local assortments are automatically optimized based on what customers in the neighborhood are saying on social media. DATA INTELLIGENCE AUTOMATICALLY INTEGRATED INTO YOUR DECISION-MAKING PROCESS // 9
  • 10. #4 TELL STORIES WITH YOUR DATA Dashboards designed based on very specific End User needs, delivered after the project’s week 1. Interactive features to see your data evolve and adapt to your imagination. // 10
  • 11. Our 5 Must-Haves
  • 12. #1 MY FIRST MARKETING DASHBOARD MARKETING DATA SOURCES: • Own CRM data and purchase history • Optional: Third party data (social, search…) DELIVERABLES: • Exclusive insights on your customer base • Tailor-made dashboards: ”Marketing Facts & Figures” LONG TERM > A 360 view of your customers, to statically create micro-segments, grouping OBJECTIVE them in unexpected ways. // 12
  • 13. #2 VISUALISE AND STEER YOUR CAMPAIGN ATTRIBUTION COMMUNICATION DATA SOURCES: • Ad serving data • Website analytics DELIVERABLES: • Exclusive campaign attribution insights • Tailor made dashboards: “C/MA Checking” LONG TERM > Optimize your OBJECTIVE communication budget // 13
  • 14. #3 CHANNEL MANAGEMENT SALES DATA SOURCES: • Own CRM data and purchase history DELIVERABLES: • Exclusive insights on your sales channels • Tailor made dashboards: ”DATA Sales” LONG TERM > Optimize 4P (tailored offers, right price to value proposition, channel treatment, OBJECTIVE client acquisition and retention) // 14
  • 15. #4 VISUALIZE YOUR TALENTS HUMAN RESOURCES DATA SOURCES: • LinkedIn company page • Optional: HR database DELIVERABLES: • Exclusive insights on your talents • Tailor made dashboards “HR DATA DASH” LONG TERM > Smarter HR decisions OBJECTIVE (better recruitment, talent management,….) // 15
  • 16. #5 VISUALIZE THE STATE OF YOUR BUSINESS EXEC BOARD DATA SOURCES: • Financial data DELIVERABLES: • Exclusive insights about your general business • Tailor made dashboards: “KPI Overview” LONG TERM > KPI monitoring app OBJECTIVE (one click visualization, swipe between KPIs…) // 16
  • 17. An integrated offer
  • 18. THE DATA TEAM INNOVATION AGENCY 10 years experience DATA TECHNOLOGY AND SERVICES 10 years experience FABERNOVEL HELPS WORLDLEADING COMPANIES BUILD GROWTH AT START-UP SPEED. SQUID‟S MISSION IS TO AGGREGATE, PROCESS AND ANALYZE ALL KINDS OF DATA, IN ORDER TO DISCOVER NEW DRIVERS TO INCREASE PROFITABILITY. THE BEST ALLIANCE TO STRIKE HARD AND FAST // 18
  • 19. THE DATA TEAM • • • • In-depth understanding of your business Experience in bridging organizational silos Customer-experience obsession R&D and strategic watch on new technology and opportunities • • • • Fully plug & play big data platform In house data science team App development resources R&D and strategic watch on new technology and opportunities A MULTI-SKILLED TEAM OF EXPERTS // 19
  • 20. THE DATA TEAM OUR CLIENTS ARE INDUSTRY LEADERS FROM ALL SECTORS // 20
  • 21. Methodology & pricing
  • 22. METHODOLOGY 1 2 WORKSHOP: “BUSINESS OBJECTIVES” DATA COLLECTION Workshop with business decision makers and data owners Identification of specific data business cases 4 3 Data collection from data owners DATA INTEGRATION & FIRST DASHBOARDS Creation of a common data repository First dashboards featuring simple metrics 5 KPI BUILDING & DATA ANALYSIS Quick iterations: • Building new KPIs • Final dashboards Data analysis WORKSHOP: “BUSINESS RECOMMENDATIONS” Presentation of the final deliverables: • Tailor made dashboards • Insights and conclusions • Roadmap for next steps NB: Data collected and stored 3 month, to ensure quick reactions to new data analysis // 22
  • 23. PLANNING : WITHIN A MONTH W2 W1 W3 W4 1. Workshop: “business objectives” 2. Data Collection 1/2 DAY 2 DAY S 3. Data Integration & First Dashboard 4. KPI Building & Data Analysis 1 WEEK 1 WEEK 5. Workshop: „Business Recommendations” 1/2 DAY APPROXIMATE BUDGET : 50 – 60 K€ // 23
  • 24. FOR FURTHER INFORMATION cyril.vart@fabernovel.com adrien@squidsolutions.com anselme.jalon@fabernovel.com
  • 25. #1 MY FIRST MARKETING DASHBOARD
  • 26. #2 VISUALIZE AND PILOT YOUR CAMPAIGN ATTRIBUTION
  • 27. #3 CHANNEL MANAGEMENT
  • 28. #4 VISUALIZE YOUR TALENTS
  • 29. #5 VISUALIZE THE STATE OF YOUR BUSINESS

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