WPAHow to Successfully Ride …the Social Media WAVE Angie A. Swartz @aaswartz, Square Martini Media, LLC Rieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009 Hashcode #wpa709
Unraveling the Mysteries of Social Media Agenda Good for you! Why are you here today? Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest Operational Benefits & Concerns How You Can Get Started Review Q&A
Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you
The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy Social Media works as an integrated system functioning synergistically Do You Have a Clear Strategy?
Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
Great Blog Examples: Taking it to the public Source: Paul Gillin
The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
Pictures-an incredible opportunity. Flickr, TweetPhoto,Twitpic, YFrog The True ability to speak a thousand words Let your “Tribe” Upload & Spread Your Brand NibiPedia, Wikipedia, Squidoo Bookmarking, Digg, Delicious, StumbleUpon Social Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.com MySpace And SO Many More…
Where do you start? Revisit you goals and understand what you’re trying to accomplish. Get clear on how you think social media can help. Implement listening tools and see what’s being said about you, your brand & your competition on the web. Make sure you understand your customer & where your customers are on Social Media. Experiment with the Big Three.
Get a Twitter account and start learning reading, comment if you’re interested. Follow interesting people.
Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!
Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Motrin Moms Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories
Riding the Social Media Wave-Review Can We Celebrate that you learned a little about Social Media? Do you Agree The Marketing Landscape has Changed? Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy? Did We Cover Listening Tools? Blogging? The Big Three? Video & YouTube? The Rest? Operational Concerns? Do You Know How YOU Can Get Started? Did You Get What You Came For?
For helpful resources on using social media in business. Visit http://www.SquareMartiniMedia.com http://www.TwitterAttraction.com http://www.wsradio.com Boost Your Business Radio with Rieva and Angie Wednesdays at 11 PDT Twitter Talk Radio with Angie Swartz Wednesdays at Noon PDT Q & A