Energize-Enlighten-Empower<br />Improving Your Competitive Edge with Social Media<br />Angie A. Swartz<br />September 23, ...
Today’s Agenda<br /><ul><li>How Much Time and Money Should You Invest?
Where to start in developing a social media strategy?
The JEWELS of LinkedIn
To Facebook or Not to Facebook for Business?
Why Twitter is a Virtual Goldmine of Information for Business
Blogging and Your Website…Are you growing a business for YOU or for Facebook?
Video—Yes, you must! The facts about YouTube.
Should you Foursquare? What is it anyway and what’s all the talk about LBS?
5 MUST-DO Actions</li></ul>www.twitter.com/AngieSwartz<br />
How much Time and Money Should You Invest?<br />Waste of time?<br />Gold Mine?<br />This is never a cookie cutter answer…<...
Positioning Yourself as a Thought Leader / Expert<br />www.twitter.com/AngieSwartz<br />
Where to start in Developing a Social Media Strategy?<br />The critical beginning in every social media plan must be looki...
The JEWELS of<br /><ul><li>>70 million users
All top Fortune 500 business decision makers
Use Keywords
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Improving Your Competitive Edge with Social Media

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Angie Swartz, Square Martini Media, presents at the San Diego Employers Associations Womens Leadership Conference about the ins and outs of using social media for business.

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Transcript of "Improving Your Competitive Edge with Social Media"

  1. 1. Energize-Enlighten-Empower<br />Improving Your Competitive Edge with Social Media<br />Angie A. Swartz<br />September 23, 2010<br />www.twitter.com/AngieSwartz<br />
  2. 2. Today’s Agenda<br /><ul><li>How Much Time and Money Should You Invest?
  3. 3. Where to start in developing a social media strategy?
  4. 4. The JEWELS of LinkedIn
  5. 5. To Facebook or Not to Facebook for Business?
  6. 6. Why Twitter is a Virtual Goldmine of Information for Business
  7. 7. Blogging and Your Website…Are you growing a business for YOU or for Facebook?
  8. 8. Video—Yes, you must! The facts about YouTube.
  9. 9. Should you Foursquare? What is it anyway and what’s all the talk about LBS?
  10. 10. 5 MUST-DO Actions</li></ul>www.twitter.com/AngieSwartz<br />
  11. 11. How much Time and Money Should You Invest?<br />Waste of time?<br />Gold Mine?<br />This is never a cookie cutter answer…<br />…but let’s see if we can discover the questions to ask today.<br />www.twitter.com/AngieSwartz<br />
  12. 12. Positioning Yourself as a Thought Leader / Expert<br />www.twitter.com/AngieSwartz<br />
  13. 13. Where to start in Developing a Social Media Strategy?<br />The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy<br />Social Media works as an integrated system functioning synergistically<br />Start… <br />With LISTENING<br />Identify INFLUENCERS<br />www.twitter.com/AngieSwartz<br />
  14. 14. The JEWELS of<br /><ul><li>>70 million users
  15. 15. All top Fortune 500 business decision makers
  16. 16. Use Keywords
  17. 17. Updating Your Linkedin Status
  18. 18. Answers, Endorsements
  19. 19. Applications (Blog, Reading List, Slideshare, Tweets)
  20. 20. Targeted Groups</li></ul>www.twitter.com/AngieSwartz<br />
  21. 21. To Facebook or Not to Facebook for Business? <br /><ul><li> US Websurfers spent more time on FB than Google in August
  22. 22. 512 million active users
  23. 23. Profiles vs. Pages
  24. 24. Who do we like to do business with?
  25. 25. Walls, Video, Blogs, Status Updates
  26. 26. #1 Photo sharing site!
  27. 27. Example http://www.facebook.com/vw</li></ul>www.twitter.com/AngieSwartz<br />
  28. 28. Are you growing a Business for you or for Facebook?<br />www.twitter.com/AngieSwartz<br />
  29. 29. Why Twitter is a Virtual Gold Mine of Data for Business<br /><ul><li> Twitter is a Virtual Gold Mine of Data
  30. 30. Twitter is an example of The Real Time Web
  31. 31. And it’s talking 24x7
  32. 32. www.search.twitter.com
  33. 33. Over 20 Million Unique Visits per Month
  34. 34. Over 45 Million Tweeters
  35. 35. Today’s lifestyle wants fast, direct, communication
  36. 36. Your customers, your competitors, potential employees & your next product/service idea is likely on Twitter.</li></li></ul><li>What is ??<br /><ul><li>140 Character Messages
  37. 37. Short, Simple, Direct, Efficient
  38. 38. 2 types of messages
  39. 39. @-public
  40. 40. d-”direct-private to one user
  41. 41. Virtual Water cooler
  42. 42. Conversational & Word of Mouth Marketing</li></ul>www.twitter.com/AngieSwartz<br />
  43. 43. Video-Yes, you must! <br /><ul><li>2nd Largest Search Engine-just behind Google!!!
  44. 44. If a picture says1,000 words,</li></ul>…how many does a video say?<br /><ul><li>Average person 15 min/day on YouTube
  45. 45. 24 hours of video uploaded per minute
  46. 46. Flip Cameras vs. In-Studio Investments</li></ul>www.twitter.com/AngieSwartz<br />
  47. 47. Should You foursquare?<br /><ul><li>What are Location Based Services?
  48. 48. What is Foursquare?
  49. 49. Check-in’s, Badges, Mayors, Discounts
  50. 50. Sharing
  51. 51. Interface to Social Networks
  52. 52. Facebook Places
  53. 53. Privacy IS a concern
  54. 54. Are they important for business?
  55. 55. What’s coming for the future?</li></ul>www.twitter.com/AngieSwartz<br />
  56. 56. 5 Must-Do Actions<br />Decide today to Improve Your CompetitveAdvantage with Social Media just by making sure everyone you know is clear on what you want and need for your business via your social media connections.<br />Write down 3 things you want from social media (Relationships with niche groups, volunteer opportunities, to become known for something?).<br />Create or Polish your Linkedin profile to reflect your competitive advantage and make sure your profile accurately reflects your competitive advantage using keywords. Update your status weekly.<br />www.twitter.com/AngieSwartz<br />
  57. 57. 5 Must-Do Actions<br />Get active with Facebook. Perform an analysis of your top 5 competitors’ Facebook activity and see what you learn. How do you measure up? Remember, even casually talking about your business can make a difference.<br />Use www.search.twitter.com to find out what’s happening in your industry.<br />Bonus! Start Listening to your brand, your name, your competition, your customers with Google Alerts! <br />www.twitter.com/AngieSwartz<br />
  58. 58. Review: Is Social Media… In You?<br /><ul><li>How Much Time and Money Should You Invest?
  59. 59. Where to start a social media strategy?
  60. 60. The JEWELS of LinkedIn
  61. 61. To Facebook for Business?
  62. 62. Is Twitter a Goldmine of Information for Business?
  63. 63. Are you growing a business for YOU or for Facebook?
  64. 64. The facts about YouTube.
  65. 65. Foursquare and LBS
  66. 66. 5 MUST-DO Actions</li></ul>www.twitter.com/AngieSwartz<br />
  67. 67. Improving Your Competitive Edge with Social Media<br />Angie A. Swartz<br />CEO, Square Martini Media<br />Work with Us to Implement Your Strategy Today!<br />www.SquareMartiniMedia.com<br />Social Media Training and Implementation With You!<br />

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