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Improving Your Competitive Edge with Social Media
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Improving Your Competitive Edge with Social Media

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Angie Swartz, Square Martini Media, presents at the San Diego Employers Associations Womens Leadership Conference about the ins and outs of using social media for business.

Angie Swartz, Square Martini Media, presents at the San Diego Employers Associations Womens Leadership Conference about the ins and outs of using social media for business.

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    Improving Your Competitive Edge with Social Media Improving Your Competitive Edge with Social Media Presentation Transcript

    • Energize-Enlighten-Empower
      Improving Your Competitive Edge with Social Media
      Angie A. Swartz
      September 23, 2010
      www.twitter.com/AngieSwartz
    • Today’s Agenda
      • How Much Time and Money Should You Invest?
      • Where to start in developing a social media strategy?
      • The JEWELS of LinkedIn
      • To Facebook or Not to Facebook for Business?
      • Why Twitter is a Virtual Goldmine of Information for Business
      • Blogging and Your Website…Are you growing a business for YOU or for Facebook?
      • Video—Yes, you must! The facts about YouTube.
      • Should you Foursquare? What is it anyway and what’s all the talk about LBS?
      • 5 MUST-DO Actions
      www.twitter.com/AngieSwartz
    • How much Time and Money Should You Invest?
      Waste of time?
      Gold Mine?
      This is never a cookie cutter answer…
      …but let’s see if we can discover the questions to ask today.
      www.twitter.com/AngieSwartz
    • Positioning Yourself as a Thought Leader / Expert
      www.twitter.com/AngieSwartz
    • Where to start in Developing a Social Media Strategy?
      The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
      Social Media works as an integrated system functioning synergistically
      Start…
      With LISTENING
      Identify INFLUENCERS
      www.twitter.com/AngieSwartz
    • The JEWELS of
      • >70 million users
      • All top Fortune 500 business decision makers
      • Use Keywords
      • Updating Your Linkedin Status
      • Answers, Endorsements
      • Applications (Blog, Reading List, Slideshare, Tweets)
      • Targeted Groups
      www.twitter.com/AngieSwartz
    • To Facebook or Not to Facebook for Business?
      • US Websurfers spent more time on FB than Google in August
      • 512 million active users
      • Profiles vs. Pages
      • Who do we like to do business with?
      • Walls, Video, Blogs, Status Updates
      • #1 Photo sharing site!
      • Example http://www.facebook.com/vw
      www.twitter.com/AngieSwartz
    • Are you growing a Business for you or for Facebook?
      www.twitter.com/AngieSwartz
    • Why Twitter is a Virtual Gold Mine of Data for Business
      • Twitter is a Virtual Gold Mine of Data
      • Twitter is an example of The Real Time Web
      • And it’s talking 24x7
      • www.search.twitter.com
      • Over 20 Million Unique Visits per Month
      • Over 45 Million Tweeters
      • Today’s lifestyle wants fast, direct, communication
      • Your customers, your competitors, potential employees & your next product/service idea is likely on Twitter.
    • What is ??
      • 140 Character Messages
      • Short, Simple, Direct, Efficient
      • 2 types of messages
      • @-public
      • d-”direct-private to one user
      • Virtual Water cooler
      • Conversational & Word of Mouth Marketing
      www.twitter.com/AngieSwartz
    • Video-Yes, you must!
      • 2nd Largest Search Engine-just behind Google!!!
      • If a picture says1,000 words,
      …how many does a video say?
      • Average person 15 min/day on YouTube
      • 24 hours of video uploaded per minute
      • Flip Cameras vs. In-Studio Investments
      www.twitter.com/AngieSwartz
    • Should You foursquare?
      • What are Location Based Services?
      • What is Foursquare?
      • Check-in’s, Badges, Mayors, Discounts
      • Sharing
      • Interface to Social Networks
      • Facebook Places
      • Privacy IS a concern
      • Are they important for business?
      • What’s coming for the future?
      www.twitter.com/AngieSwartz
    • 5 Must-Do Actions
      Decide today to Improve Your CompetitveAdvantage with Social Media just by making sure everyone you know is clear on what you want and need for your business via your social media connections.
      Write down 3 things you want from social media (Relationships with niche groups, volunteer opportunities, to become known for something?).
      Create or Polish your Linkedin profile to reflect your competitive advantage and make sure your profile accurately reflects your competitive advantage using keywords. Update your status weekly.
      www.twitter.com/AngieSwartz
    • 5 Must-Do Actions
      Get active with Facebook. Perform an analysis of your top 5 competitors’ Facebook activity and see what you learn. How do you measure up? Remember, even casually talking about your business can make a difference.
      Use www.search.twitter.com to find out what’s happening in your industry.
      Bonus! Start Listening to your brand, your name, your competition, your customers with Google Alerts!
      www.twitter.com/AngieSwartz
    • Review: Is Social Media… In You?
      • How Much Time and Money Should You Invest?
      • Where to start a social media strategy?
      • The JEWELS of LinkedIn
      • To Facebook for Business?
      • Is Twitter a Goldmine of Information for Business?
      • Are you growing a business for YOU or for Facebook?
      • The facts about YouTube.
      • Foursquare and LBS
      • 5 MUST-DO Actions
      www.twitter.com/AngieSwartz
    • Improving Your Competitive Edge with Social Media
      Angie A. Swartz
      CEO, Square Martini Media
      Work with Us to Implement Your Strategy Today!
      www.SquareMartiniMedia.com
      Social Media Training and Implementation With You!