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Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
Reflections on Leadership-Women's Business Conference
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Reflections on Leadership-Women's Business Conference

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Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on …

Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.

Published in: Business, Education
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  • 1. Reflections on LeadershipWomen’s Business ConferenceMarketing with New Technologies& MUCH More!<br />Angie A. Swartz @aaswartz, Square Martini Media, LLC<br />Christine Geltz @geltzcomm, Geltz Communications, Inc. <br />July 23 , 2009<br />Hashcode #MWNT709<br />
  • 2. Unraveling the Mysteries of Social Media<br />Agenda<br />Celebrating<br />Your Survey Results<br />Is Social Media for you?<br />The Changing Marketing Landscape<br />What is Social Media<br />Importance of Strategy<br />What Are Listening Tools<br />Blogging<br />The Big Three<br />Video & YouTube<br />The Rest<br />How You Can Get Started<br />Review<br />Q&A<br />
  • 3. Your Survey Results-Personal<br />
  • 4. Your Survey Results-Business<br />
  • 5. Copyright 2009 Geltz Communications, Inc.<br />Look out—<br />Social Media effects are exploding all around you<br />
  • 6. Traditional Media vs. Social Media<br />
  • 7. Traditional communications<br />Source: Paul Gillin<br />
  • 8. The new reality<br />Source: Paul Gillin<br />
  • 9. Copyright 2009 Geltz Communications, Inc.<br />Not Just a Fad: Fundamental Change<br />
  • 10. The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy<br />Social Media works as an integrated system functioning synergistically<br />Do You Have a Clear Strategy?<br />
  • 11. Listening: What’s everybody saying about you?<br />The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? <br />Google Alerts<br />RSS Feeds (igoogle & yahoo pages)<br />Search.Twitter.com, Twitter Search<br />Monitter.com, Social Mention.com, Peoplebrowsr<br />Technorati, Google Blog Search<br />
  • 12. It&apos;s a Two Way Street Baby! And the Days of Push Marketing are Over.<br />You must be ready to respond.<br />The Two-Way Conversation<br />
  • 13. The path to personality of your brand <br />Your website is static<br />Your blog is alive & changing<br />Wordpress, Typepad, Movable type<br />Should you use Blogger.com?<br />Set expectations for readers with Editorial Calendars<br />Importance of Keywords<br />Integration with Twitter<br />Blog Commenting Strategies<br />Blogging & Blog Commenting<br />
  • 14. Great Blog Examples: Taking it to the public<br />Source: Paul Gillin<br />
  • 15. The Big Three<br />Twitter, Facebook and Linked In are the Big Three<br />Must You Be on Them? NO!<br />You First Must Know WHERE Your Customers ARE!<br />There are MORE of Your Clients out HERE than YOU think! ;-)<br />There are MANY others and Micro Social Networks Can Be Amazingly Successful <br />
  • 16. Fastest Growing Member Community<br />
  • 17. <ul><li>>7 Million Users (a.k.a. Tweeters)
  • 18. Happy 3rd Birthday Twitter! (3/06)
  • 19. 66% of Users Over Age 35
  • 20. Largest age group 35-49
  • 21. 140 Character Messages
  • 22. Short, Simple, Direct, Efficient
  • 23. “Followers” with Public Messages
  • 24. Virtual Watercooler; Conversational Marketing
  • 25. Transparency & Authenticity
  • 26. Serve and Help First- 1/15 Rule of Marketing</li></li></ul><li>
  • 27.
  • 28. <ul><li> > 200 million active users
  • 29. >100 million users log on at least once each day
  • 30. > 2/3 Users are outside of college
  • 31. >Age 35 fastest growing demographic
  • 32. #1 Photo sharing site!
  • 33. More than 20 million users update their statuses at least once each day
  • 34. Fan Pages http://www.facebook.com/vw
  • 35. More than 4 million users become fans of Pages each day </li></li></ul><li>is a Must for Business<br /><ul><li>30 million users
  • 36. Membership > doubled since ‘07
  • 37. Average age 41
  • 38. All top Fortune 500 business decision makers
  • 39. Questions & Answers
  • 40. Targeted Groups</li></li></ul><li>Pictures-an incredible opportunity.<br />Flickr, TweetPhoto,Twitpic, YFrog<br />The True ability to speak a thousand words<br />Let your “Tribe” Upload & Spread Your Brand<br />NibiPedia, Wikipedia, Squidoo<br />Bookmarking, Digg, Delicious, StumbleUpon<br />Social Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.com<br />MySpace<br />And SO Many More…<br />
  • 41. The OH-So Powerful Video!<br /><ul><li> If a picture speaks a thousand words, how many does a video speak?
  • 42. The flip camera has brought professional video to an amateur’s grasp.
  • 43. There are over 13 video sharing services like YouTube & Vimeo.
  • 44. Video is an easily available, fast, fun, viral message spreader
  • 45. You can allow your “Tribe” to spread your message with their videos
  • 46. Video strongly contributes to Google Rankings (SEO)</li></li></ul><li>Where do you start?<br />Revisit you goals and understand what you’re trying to accomplish. Get clear on how you think social media can help.<br />Implement listening tools and see what’s being said about you, your brand & your competition on the web.<br />Make sure you understand your customer & where your customers are on Social Media.<br />Experiment with the Big Three. <br /><ul><li>Get a Twitter account and start learning reading, comment if you’re interested. Follow interesting people.
  • 47. Answer questions on linkedin.
  • 48. Grow facebook friends (remember know, like and trust)
  • 49. Learn about facebook fan pages.
  • 50. Start supporting other people’s businesses. Give without regard to what you’ll get back.
  • 51. Join the conversation.</li></ul>Leave comments on Other Blogs.<br />Make use of pictures and videos in line with your personal comfort level. <br />Ask questions!<br />
  • 52. How much time will I spend?<br />
  • 53. Copyright 2009 Geltz Communications, Inc.<br />Five Stages of Twitter Acceptance<br />1. Denial<br /> – “I think Twitter sounds stupid. Why would anyone care what other people<br /> are doing right now?”<br />2. Presence<br /> – “Ok, I don’t really get why people love it, but I guess I should at least create an account.”<br />3. Dumping<br /> – “I’m on Twitter and use it for pasting links to my blog posts and pointing<br /> people to my press releases.”<br />4. Conversing<br /> – “I don’t always post useful stuff, but I do use Twitter to have authentic one-on-one conversations.”<br />5. Microblogging<br /> – “I’m using Twitter to publish useful information that people read and converse one-on-one authentically.”<br />Source: E. Perkins, Apogee Interactive<br />
  • 54. Iran Election <br />China and Facebook/Twitter Shutdown<br />Should Twitter Win a Nobel Peace Prize?<br />KogiBBQ<br />Zappos<br />Vertical Printing and Graphics (@vpg_printing)<br />Dominoes Pizza & Pizza Hut (@dpzramon)<br />@Astro_Mike<br />Comcast Customer Service (@ComcastCares)<br />Motrin Moms<br />Kiva.org<br />The OBAMA Presidential Campaign<br />Social Media Success? Stories<br />
  • 55. Marketing With New Technologies-Review<br />Can We Celebrate that you learned a little about Social Media?<br />Do you Agree The Marketing Landscape has Changed?<br />Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy?<br />Did We Cover Listening Tools?<br />Blogging?<br />The Big Three?<br />Video & YouTube?<br />The Rest?<br />Do You Know How YOU Can Get Started?<br />
  • 56. Visit http://www.SquareMartiniMedia.com<br />http://www.wsradio.com/twittertalkradio<br />http://www.TwitterAttraction.com<br />For helpful resources on using social media in business.<br /> Q & A<br />

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