Reflections on Leadership-Women's Business Conference

Reflections on LeadershipWomen’s Business ConferenceMarketing with New Technologies& MUCH More!
Angie A. Swartz @aaswartz, Square Martini Media, LLC
Christine Geltz @geltzcomm, Geltz Communications, Inc.
July 23 , 2009
Hashcode #MWNT709

Unraveling the Mysteries of Social Media
Agenda
Celebrating
Your Survey Results
Is Social Media for you?
The Changing Marketing Landscape
What is Social Media
Importance of Strategy
What Are Listening Tools
Blogging
The Big Three
Video & YouTube
The Rest
How You Can Get Started
Review
Q&A

Your Survey Results-Personal

Your Survey Results-Business

Copyright 2009 Geltz Communications, Inc.
Look out—
Social Media effects are exploding all around you

Traditional Media vs. Social Media

Traditional communications
Source: Paul Gillin

The new reality
Source: Paul Gillin

Not Just a Fad: Fundamental Change

The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
Social Media works as an integrated system functioning synergistically
Do You Have a Clear Strategy?

Listening: What’s everybody saying about you?
The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition?
Google Alerts
RSS Feeds (igoogle & yahoo pages)
Search.Twitter.com, Twitter Search
Monitter.com, Social Mention.com, Peoplebrowsr
Technorati, Google Blog Search

It's a Two Way Street Baby! And the Days of Push Marketing are Over.
You must be ready to respond.
The Two-Way Conversation

The path to personality of your brand
Your website is static
Your blog is alive & changing
Wordpress, Typepad, Movable type
Should you use Blogger.com?
Set expectations for readers with Editorial Calendars
Importance of Keywords
Integration with Twitter
Blog Commenting Strategies
Blogging & Blog Commenting

Great Blog Examples: Taking it to the public
Source: Paul Gillin

The Big Three
Twitter, Facebook and Linked In are the Big Three
Must You Be on Them? NO!
You First Must Know WHERE Your Customers ARE!
There are MORE of Your Clients out HERE than YOU think! ;-)
There are MANY others and Micro Social Networks Can Be Amazingly Successful

Fastest Growing Member Community

>7 Million Users (a.k.a. Tweeters)
Happy 3rd Birthday Twitter! (3/06)
66% of Users Over Age 35
Largest age group 35-49
140 Character Messages
Short, Simple, Direct, Efficient
“Followers” with Public Messages
Virtual Watercooler; Conversational Marketing
Transparency & Authenticity
Serve and Help First- 1/15 Rule of Marketing

> 200 million active users
>100 million users log on at least once each day
> 2/3 Users are outside of college
>Age 35 fastest growing demographic
#1 Photo sharing site!
More than 20 million users update their statuses at least once each day
Fan Pages http://www.facebook.com/vw
More than 4 million users become fans of Pages each day

is a Must for Business

30 million users
Membership > doubled since ‘07
Average age 41
All top Fortune 500 business decision makers
Questions & Answers
Targeted Groups

Pictures-an incredible opportunity.
Flickr, TweetPhoto,Twitpic, YFrog
The True ability to speak a thousand words
Let your “Tribe” Upload & Spread Your Brand
NibiPedia, Wikipedia, Squidoo
Bookmarking, Digg, Delicious, StumbleUpon
Social Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.com
MySpace
And SO Many More…

The OH-So Powerful Video!

If a picture speaks a thousand words, how many does a video speak?
The flip camera has brought professional video to an amateur’s grasp.
There are over 13 video sharing services like YouTube & Vimeo.
Video is an easily available, fast, fun, viral message spreader
You can allow your “Tribe” to spread your message with their videos
Video strongly contributes to Google Rankings (SEO)

Where do you start?
Revisit you goals and understand what you’re trying to accomplish. Get clear on how you think social media can help.
Implement listening tools and see what’s being said about you, your brand & your competition on the web.
Make sure you understand your customer & where your customers are on Social Media.
Experiment with the Big Three.

Get a Twitter account and start learning reading, comment if you’re interested. Follow interesting people.
Answer questions on linkedin.
Grow facebook friends (remember know, like and trust)
Learn about facebook fan pages.
Start supporting other people’s businesses. Give without regard to what you’ll get back.
Join the conversation.

Leave comments on Other Blogs.
Make use of pictures and videos in line with your personal comfort level.
Ask questions!

How much time will I spend?

Five Stages of Twitter Acceptance
1. Denial
– “I think Twitter sounds stupid. Why would anyone care what other people
are doing right now?”
2. Presence
– “Ok, I don’t really get why people love it, but I guess I should at least create an account.”
3. Dumping
– “I’m on Twitter and use it for pasting links to my blog posts and pointing
people to my press releases.”
4. Conversing
– “I don’t always post useful stuff, but I do use Twitter to have authentic one-on-one conversations.”
5. Microblogging
– “I’m using Twitter to publish useful information that people read and converse one-on-one authentically.”
Source: E. Perkins, Apogee Interactive

Iran Election
China and Facebook/Twitter Shutdown
Should Twitter Win a Nobel Peace Prize?
KogiBBQ
Zappos
Vertical Printing and Graphics (@vpg_printing)
Dominoes Pizza & Pizza Hut (@dpzramon)
@Astro_Mike
Comcast Customer Service (@ComcastCares)
Motrin Moms
Kiva.org
The OBAMA Presidential Campaign
Social Media Success? Stories

Marketing With New Technologies-Review
Can We Celebrate that you learned a little about Social Media?
Do you Agree The Marketing Landscape has Changed?
Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy?
Did We Cover Listening Tools?
Blogging?
The Big Three?
Video & YouTube?
The Rest?
Do You Know How YOU Can Get Started?

Visit http://www.SquareMartiniMedia.com
http://www.wsradio.com/twittertalkradio
http://www.TwitterAttraction.com
For helpful resources on using social media in business.
Q & A