NAWBO San Diego Seminar Series

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Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very …

Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:

* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications

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  • 1. Seminar Series
    Using LinkedIn as a the Marketing Tool
    Brandman University
    Angie A. Swartz @AngieSwartz
    April 9, 2010
    @AngieSwartz
  • 2. Unraveling the Mysteries of Linkedin
    Agenda
    Who is Square Martini Media
    Who are YOU?
    What is LinkedIn and Why You Should Be Active
    Top 5 Things I want you to Remember Today
    Importance of an Overall Social Media Strategy
    Designing Your LinkedIn Strategy
    Positioning Yourself as a Thought Leader
    Managing Invitations and Updating Your Status
    The Importance of Recommendations
    Using Groups and Questions and Answers
    What are Company Profiles?
    Search and Applications
    Review, Q&A
    @AngieSwartz
  • 3. Who is Square Martini Media?
    Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create stronger relationships with new media tools.
    @AngieSwartz
  • 4. Survey Time!
    @AngieSwartz
  • 5. What is LinkedIn and Why You Must be Active!
    • 50 million users
    • 6. Membership > tripled since ‘07
    • 7. Average age 41
    • 8. All top Fortune 500 business decision makers
    • 9. Questions & Answers
    • 10. Targeted Groups
    @AngieSwartz
  • 11. Top 5 Things I Want You to Leave Remembering about LinkedIn!
    Under promise, Over perform works!
    You can establish yourself as a thought leader on LinkedIn and raise your credibility with a time commitment as little as one hour a month
    All Social Networks are Not Created Equal
    LinkedIn Groups and Questions/Answers are a potential gold mind of business prospects, potential employees, and businesspartners
    If you give on LinkedIn, you will receive
    @AngieSwartz
  • 12. Importance of an OverallSocial Media Strategy?
    The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
    Social Media works as an integrated system functioning synergistically
    @AngieSwartz
  • 13. Importance of an OverallSocial Media Strategy?
    @AngieSwartz
  • 14. Designing Your LinkedIn Strategy
    • Does Linkedin Fit Into Your Social Media Strategy?
    • 15. Who are the customers & influencers you are trying to reach?
    • 16. Can you establish more credibility with Linkedin (KLT)?
    • 17. How Much Time? How Often Should You Update?
    • 18. Accepting and Welcoming New Connections
    • 19. Who Does the Work?
    @AngieSwartz
  • 20. Positioning Yourself as a Thought Leader / Expert
    @AngieSwartz
  • 21. Managing Your Invitations
    Accept all invitations!
    Only people
    I know!
    @AngieSwartz
  • 22. What do you update about?
    Just feed twitter into LinkedIn!
    Use selective updates with #li or #in
    Updating Your LinkedIn Status
    @AngieSwartz
  • 23. How Important Are Recommendations?
    First Impressions
    The Google Juice of LinkedIn
    You had me at hello!
    @AngieSwartz
  • 24. Using LinkedIn Groups
    Waste of time
    Gold Mine
    @AngieSwartz
  • 25. LinkedIn Questions and Answers
    • Powerful Resource
    • 26. Ask any question and receive valuable feedback from experts instantly
    • 27. Use answers to establish your credibility and expertise
    • 28. Both asking and answering LinkedIn Questions attract new business to you
    @AngieSwartz
  • 29. What are Linkedin Company Profiles?
    • Public information about your company
    • 30. Find current and past employees or colleagues
    • 31. Increased visibility for your company on LinkedIn and Search Engines
    @AngieSwartz
  • 32. Find Anyone With Linkedin Search
    @AngieSwartz
  • 37. Linkedin Applications
    @AngieSwartz
  • 44. Is Linkedin… In You?
    • Recap!
    • 45. LinkedIn Overview
    • 46. Top 5 Things I want you to Remember
    • 47. Comprehensive Social Media Strategies
    • 48. Designing Your LinkedIn Strategy
    • 49. Positioning Yourself as a Thought Leader
    • 50. Managing Invitations
    • 51. Updating Your Status
    • 52. Recommendations
    • 53. Using Groups,Questions, and Answers
    • 54. Company Profiles
    • 55. Search
    • 56. Applications
    @AngieSwartz
  • 57. NAWBO Fast Track Training Offer
    @AngieSwartz
  • 58. Using LinkedIn as a the Marketing Tool
    Angie A. Swartz
    Host, Twitter Talk Radio
    CEO, Square Martini Media
    More Useful Social Media Info
    Buy our Audio Guides
    http://www.squaremartinimedia.com/products
    Read Our FREE Blog
    http://www.squaremartinimedia.com
    Join Our Facebook Fan Page
    http://www.facebook.com/squaremartini
    Listen to Twitter Talk Radio Wednesdays at Noon
    Or Subscribe to the Podcast
    http://www.twittertalkradio.com/
    Follow me on Twitter:
    http://www.twitter.com/AngieSwartz