Increasing Busienss Leads with a Stand Out LinkedIn Profile
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Increasing Busienss Leads with a Stand Out LinkedIn Profile

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7 steps to creating a stand out LinkedIn profile to attract new business and referrals through social media

7 steps to creating a stand out LinkedIn profile to attract new business and referrals through social media

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Increasing Busienss Leads with a Stand Out LinkedIn Profile Presentation Transcript

  • 1. Sunrise Rotary
    Increasing Business Leads
    with a Stand Out Linkedin Profile
    Alan Underkofler
    @AlanUnderkofler
  • 2. Increasing Business Leads with aStand Out Linkedin Profile
    Agenda
    Who is Square Martini Media
    What kind of Linkedin User Are You?
    What is LinkedIn and Why You Should Be Active
    Top 5 Things I Want You to Remember Today
    7 Steps To Creating A Stand Out Profile
    Importance of an Overall Social Media Strategy
    Designing Your LinkedIn Strategy
    Review, Q&A
    @AlanUnderkofler
  • 3. Who is Square Martini Media?
    Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create stronger relationships with new media tools.
    Alan Underkofler has specialized in Sales and Marketing for the last 10 years. He has worked with some of the largest retailers and entertainment companies in the country. Alan is an entrepreneur and has partnered or founded numerous business ventures.
    Why Rotary?
    @AlanUnderkofler
  • 4. @AlanUnderkofler
  • 5. What is LinkedIn ? Why You Must be Active!
    • 70 million users
    • 6. Membership > tripled since ‘07
    • 7. Average age 41
    • 8. All Top Fortune 500 Companies Decision Makers
    • 9. Questions & Answers
    • 10. Targeted Groups
    @AlanUnderkofler
  • 11. The Reach of Your LinkedIn Network
    @AlanUnderkofler
  • 12. Top 5 Things I Want You to Leave Remembering about LinkedIn!
    Linkedin can and will bring you business
    You can establish yourself as a thought leader on LinkedIn and raise your credibility with a time commitment as little as one hour per month
    All Social Networks are Not Created Equal
    LinkedIn Groups and Questions/Answers are a potential gold mind of business prospects, potential employees, and business partners
    If you give on LinkedIn, you will receive
    @AlanUnderkofler
  • 13. 7 Steps To Creating A Stand Out Profile!(You can take notes)
    @AlanUnderkofler
  • 14. 7 Steps To Creating A Stand Out Profile!
    Use a professional picture and create a great headline
    #1
    @AlanUnderkofler
  • 15. 7 Steps To Creating A Stand Out Profile!
    Add all current and past positions as well as education
    #2
    @AlanUnderkofler
  • 16. 7 Steps To Creating A Stand Out Profile!
    Include your websites and blog using brand titles
    #3
    @AlanUnderkofler
  • 17. 7 Steps To Creating A Stand Out Profile!
    Take the time to create a great summary that compels Linkedin users to connect with you
    #4
    @AlanUnderkofler
  • 18. 7 Steps To Creating A Stand Out Profile!
    Use keywords and phrases throughout your profile especially in your specialties
    #5
    @AlanUnderkofler
  • 19. 7 Steps To Creating A Stand Out Profile!
    Complete your contact settings, personal information, and groups
    #6
    @AlanUnderkofler
  • 20. 7 Steps To Creating A Stand Out Profile!
    #7
    You Must Grow Your Recommendations!
    @AlanUnderkofler
  • 21. 7 Steps To Creating A Stand Out Profile!
    Take the time to create a great summary that compels Linkedin users to connect with you
    Use a professional picture and create a great headline
    #4
    #1
    Use keywords and phrases throughout your profile especially in your specialties
    Add all current and past positions as well as education
    #2
    #5
    Include your websites and blog using brand titles
    Complete your contact settings, personal information, and groups
    #3
    #6
    You Must Grow Your Recommendations!
    #7
    @AlanUnderkofler
  • 22. Importance of an OverallSocial Media Strategy?
    The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
    Social Media works as an integrated system functioning synergistically
    @AlanUnderkofler
  • 23. Importance of an OverallSocial Media Strategy?
    @AlanUnderkofler
  • 24. Designing Your LinkedIn Strategy
    • Does Linkedin Fit Into Your Social Media Strategy?
    • 25. Who are the customers & influencers you are trying to reach?
    • 26. Can you establish more credibility with Linkedin (KLT)?
    • 27. How Much Time? How Often Should You Update?
    • 28. Accepting and Welcoming New Connections
    • 29. Who Does the Work?
    @AlanUnderkofler
  • 30. Is Linkedin… In You?
    Recap!
    • Linkedin Overview
    • 31. Top 5 Things I Want You to Remember Today
    • 32. 7 Steps To Creating A Stand Out Profile
    • 33. Importance of an Overall Social Media Strategy
    • 34. Designing Your LinkedIn Strategy
    • 35. Positioning Yourself as a Thought Leader
    • 36. Managing Invitations and Updating Your Status
    • 37. The Importance of Recommendations
    • 38. Using Groups and Questions and Answers
    • 39. Linkedin Search
    @AlanUnderkofler
  • 40.
  • 41. Increasing Business Leads
    with a Stand Out Linkedin Profile
    Alan Underkofler
    Cofounder, Square Martini Media
    Direct: 858-254-4490
    Additional Social Media resources:
    www.SquareMartiniMedia.com