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Can a Hot New Coffee Biz Successfully Ride …the Social Media WAVE? Angie A. Swartz @aaswartz, Square Martini Media, LLC August 15 , 2009 Hashcode #CoffeeRox!
Unraveling the Mysteries of Social Media Agenda How can Social Media help you KILL it? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest How You Can Get Started Review, Q&A
The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy Social Media works as an integrated system functioning synergistically Do You Have a Clear Strategy?
Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)
It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation
The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting
Great Blog Examples: Taking it to the public Source: Paul Gillin
The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful
Fastest Growing Member Community
>7 Million Users (a.k.a. Tweeters)
Happy 3rd Birthday Twitter! (3/06)
66% of Users Over Age 35
Largest age group 35-49
140 Character Messages
Short, Simple, Direct, Efficient
“Followers” with Public Messages
Virtual Watercooler; Conversational Marketing
Transparency & Authenticity
Serve and Help First- 1/15 Rule of Marketing
> 200 million active users
>100 million users log on at least once each day
> 2/3 Users are outside of college
>Age 35 fastest growing demographic
#1 Photo sharing site!
More than 20 million users update their statuses at least once each day
Fan Pages http://www.facebook.com/vw
More than 4 million users become fans of Pages each day
is a Must for Business
Membership > tripled since ‘07
Average age 41
All top Fortune 500 business decision makers
Questions & Answers
Pictures-an incredible opportunity. Flickr, TweetPhoto,Twitpic, YFrog The True ability to speak a thousand words Let your “Tribe” Upload & Spread Your Brand NibiPedia, Wikipedia, Squidoo Bookmarking, Digg, Delicious, StumbleUpon Social Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.com MySpace And SO Many More…
The OH-So Powerful Video!
If a picture speaks a thousand words, how many does a video speak?
The flip camera has brought professional video to an amateur’s grasp.
There are over 13 video sharing services like YouTube & Vimeo.
Video is an easily available, fast, fun, viral message spreader
You can allow your “Tribe” to spread your message with their videos
Video strongly contributes to Google Rankings (SEO)
How much time will I spend?
@Starbucks Starbuckscoffeeblog.com (not sponsored by SB but by a FAN) Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos (recently acquired by Amazon.com) Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories
Where do you start? Solidify your goals and understand what you’re trying to accomplish. Implement listening tools and see what’s being said about your industry & your competition on the web. Make sure you understand your customer, what they want/need & where your customers are on Social Media. Experiment with the Big Three.
Get a Twitter account and start learning, reading, comment if you’re interested. Follow interesting people.
Answer questions on linked in.
Grow facebook friends (remember know, like and trust)
Learn about facebook fan pages.
Start supporting other people’s businesses. Give without regard to what you’ll get back.
Join the conversation.
Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!