Can a Hot New Coffee Biz Successfully Ride …the Social Media WAVE?<br />Angie A. Swartz @aaswartz, Square Martini Media, LLC<br />August 15 , 2009<br />Hashcode #CoffeeRox!<br />
Unraveling the Mysteries of Social Media<br />Agenda<br />How can Social Media help you KILL it?<br />The Changing Marketing Landscape<br />What is Social Media<br />Importance of Strategy<br />What Are Listening Tools<br />Blogging<br />The Big Three<br />Video & YouTube<br />The Rest<br />How You Can Get Started<br />Review, Q&A<br />
Traditional communications<br />Source: Paul Gillin<br />
Matt Lauer & NBC</li></li></ul><li>The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy<br />Social Media works as an integrated system functioning synergistically<br />Do You Have a Clear Strategy?<br />
Listening: What’s everybody saying about you?<br />The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? <br />Google Alerts<br />RSS Feeds (igoogle & yahoo pages)<br />Search.Twitter.com, Twitter Search<br />Monitter.com, Social Mention.com, Peoplebrowsr<br />Technorati, Google Blog Search<br />Paid Listening Tools (eforce)<br />
It's a Two Way Street Baby! And the Days of Push Marketing are Over.<br />You must be ready to respond.<br />The Two-Way Conversation<br />
The path to personality of your brand <br />Your website is static<br />Your blog is alive & changing<br />Wordpress, Typepad, Movable type<br />Should you use Blogger.com?<br />Set expectations for readers with Editorial Calendars<br />Importance of Keywords<br />Integration with Twitter<br />Blog Commenting Strategies<br />Blogging & Blog Commenting<br />
Great Blog Examples: Taking it to the public<br />Source: Paul Gillin<br />
The Big Three<br />Twitter, Facebook and Linked In are the Big Three<br />Must You Be on Them? NO!<br />You First Must Know WHERE Your Customers ARE!<br />There are MORE of Your Clients out HERE than YOU think! ;-)<br />There are MANY others and Micro Social Networks Can Be Amazingly Successful <br />
Targeted Groups</li></li></ul><li>Pictures-an incredible opportunity.<br />Flickr, TweetPhoto,Twitpic, YFrog<br />The True ability to speak a thousand words<br />Let your “Tribe” Upload & Spread Your Brand<br />NibiPedia, Wikipedia, Squidoo<br />Bookmarking, Digg, Delicious, StumbleUpon<br />Social Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.com<br />MySpace<br />And SO Many More…<br />
The OH-So Powerful Video!<br /><ul><li> If a picture speaks a thousand words, how many does a video speak?
The flip camera has brought professional video to an amateur’s grasp.
There are over 13 video sharing services like YouTube & Vimeo.
Video is an easily available, fast, fun, viral message spreader
You can allow your “Tribe” to spread your message with their videos
Video strongly contributes to Google Rankings (SEO)</li></li></ul><li>How much time will I spend?<br />
@Starbucks<br />Starbuckscoffeeblog.com (not sponsored by SB but by a FAN)<br />Iran Election <br />China and Facebook/Twitter Shutdown<br />Should Twitter Win a Nobel Peace Prize?<br />KogiBBQ<br />Zappos (recently acquired by Amazon.com)<br />Vertical Printing and Graphics (@vpg_printing)<br />Dominoes Pizza & Pizza Hut (@dpzramon)<br />@Astro_Mike<br />Comcast Customer Service (@ComcastCares)<br />Kiva.org<br />The OBAMA Presidential Campaign<br />Social Media Success? Stories<br />
Where do you start?<br />Solidify your goals and understand what you’re trying to accomplish. <br />Implement listening tools and see what’s being said about your industry & your competition on the web.<br />Make sure you understand your customer, what they want/need & where your customers are on Social Media.<br />Experiment with the Big Three. <br /><ul><li>Get a Twitter account and start learning, reading, comment if you’re interested. Follow interesting people.