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Coffee Crew Retreat081509


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Can Social Media Launch Black Frog?

Can Social Media Launch Black Frog?

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  • 1. Can a Hot New Coffee Biz Successfully Ride …the Social Media WAVE?
    Angie A. Swartz @aaswartz, Square Martini Media, LLC
    August 15 , 2009
    Hashcode #CoffeeRox!
  • 2. Unraveling the Mysteries of Social Media
    How can Social Media help you KILL it?
    The Changing Marketing Landscape
    What is Social Media
    Importance of Strategy
    What Are Listening Tools
    The Big Three
    Video & YouTube
    The Rest
    How You Can Get Started
    Review, Q&A
  • 3. Traditional communications
    Source: Paul Gillin
  • 4. The new reality
    Source: Paul Gillin
  • 5. Traditional Media vs. Social Media
  • 6. Not Just a Fad: Fundamental Change
    • HARO
    • 7. CondeNaste & Vogue partnering with Facebook
    • 8. Superbowl Ads
    • 9. Volkswagon
    • 10. President Obama
    • 11. Matt Lauer & NBC
  • The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
    Social Media works as an integrated system functioning synergistically
    Do You Have a Clear Strategy?
  • 12. Listening: What’s everybody saying about you?
    The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition?
    Google Alerts
    RSS Feeds (igoogle & yahoo pages), Twitter Search, Social, Peoplebrowsr
    Technorati, Google Blog Search
    Paid Listening Tools (eforce)
  • 13. It's a Two Way Street Baby! And the Days of Push Marketing are Over.
    You must be ready to respond.
    The Two-Way Conversation
  • 14. The path to personality of your brand
    Your website is static
    Your blog is alive & changing
    Wordpress, Typepad, Movable type
    Should you use
    Set expectations for readers with Editorial Calendars
    Importance of Keywords
    Integration with Twitter
    Blog Commenting Strategies
    Blogging & Blog Commenting
  • 15. Great Blog Examples: Taking it to the public
    Source: Paul Gillin
  • 16. The Big Three
    Twitter, Facebook and Linked In are the Big Three
    Must You Be on Them? NO!
    You First Must Know WHERE Your Customers ARE!
    There are MORE of Your Clients out HERE than YOU think! ;-)
    There are MANY others and Micro Social Networks Can Be Amazingly Successful
  • 17. Fastest Growing Member Community
  • 18.
    • >7 Million Users (a.k.a. Tweeters)
    • 19. Happy 3rd Birthday Twitter! (3/06)
    • 20. 66% of Users Over Age 35
    • 21. Largest age group 35-49
    • 22. 140 Character Messages
    • 23. Short, Simple, Direct, Efficient
    • 24. “Followers” with Public Messages
    • 25. Virtual Watercooler; Conversational Marketing
    • 26. Transparency & Authenticity
    • 27. Serve and Help First- 1/15 Rule of Marketing
  • 28.
    • > 200 million active users
    • 29. >100 million users log on at least once each day
    • 30. > 2/3 Users are outside of college
    • 31. >Age 35 fastest growing demographic
    • 32. #1 Photo sharing site!
    • 33. More than 20 million users update their statuses at least once each day
    • 34. Fan Pages
    • 35. More than 4 million users become fans of Pages each day
  • is a Must for Business
    • 45million users
    • 36. Membership > tripled since ‘07
    • 37. Average age 41
    • 38. All top Fortune 500 business decision makers
    • 39. Questions & Answers
    • 40. Targeted Groups
  • Pictures-an incredible opportunity.
    Flickr, TweetPhoto,Twitpic, YFrog
    The True ability to speak a thousand words
    Let your “Tribe” Upload & Spread Your Brand
    NibiPedia, Wikipedia, Squidoo
    Bookmarking, Digg, Delicious, StumbleUpon
    Social Networks:,,,
    And SO Many More…
  • 41. The OH-So Powerful Video!
    • If a picture speaks a thousand words, how many does a video speak?
    • 42. The flip camera has brought professional video to an amateur’s grasp.
    • 43. There are over 13 video sharing services like YouTube & Vimeo.
    • 44. Video is an easily available, fast, fun, viral message spreader
    • 45. You can allow your “Tribe” to spread your message with their videos
    • 46. Video strongly contributes to Google Rankings (SEO)
  • How much time will I spend?
  • 47. @Starbucks (not sponsored by SB but by a FAN)
    Iran Election
    China and Facebook/Twitter Shutdown
    Should Twitter Win a Nobel Peace Prize?
    Zappos (recently acquired by
    Vertical Printing and Graphics (@vpg_printing)
    Dominoes Pizza & Pizza Hut (@dpzramon)
    Comcast Customer Service (@ComcastCares)
    The OBAMA Presidential Campaign
    Social Media Success? Stories
  • 48. Where do you start?
    Solidify your goals and understand what you’re trying to accomplish.
    Implement listening tools and see what’s being said about your industry & your competition on the web.
    Make sure you understand your customer, what they want/need & where your customers are on Social Media.
    Experiment with the Big Three.
    • Get a Twitter account and start learning, reading, comment if you’re interested. Follow interesting people.
    • 49. Answer questions on linked in.
    • 50. Grow facebook friends (remember know, like and trust)
    • 51. Learn about facebook fan pages.
    • 52. Start supporting other people’s businesses. Give without regard to what you’ll get back.
    • 53. Join the conversation.
    Leave comments on Other Blogs.
    Make use of pictures and videos in line with your personal comfort level.
    Ask questions!
  • 54. Riding the Social Media Wave