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Top 3 Social Media Outsourcing Mistakes to Avoid
A lot of businesses are now turning
to outsourcers for their social
media marketing (SMM) activities.
Make sure you avoid these
common mistakes when you
choose to outsource.
Social Media Outsourcing
Mistake #1:
Lack of Screening
Some business owners contact the first
outsourcer they come across, dump
work on them, and then expect miracles
to happen ...
What you need to do instead is conduct a
search for SMM service providers, take note of
the top ten companies on the searc...
Social Media Outsourcing
Mistake #2:
Failure to Set a Budget
There are outsourcers who charge for their
services on an hourly basis. There are also
those who charge on a monthly basis...
That is why you need to set a budget
before you even start looking for an
outsourcer. This helps you avoid paying a
lot mo...
You should also decide on the maximum
amount you’re willing to spend in case
the outsourcer negotiates for a higher
fee.
Social Media Outsourcing
Mistake #3:
Failure to Communicate Clearly
What specific tasks should the
outsourcing company handle on
your behalf? This should be clear
from the beginning.
Otherwise, you’ll have a hard time
monitoring the progress of your SMM team.
You should also tell them which particular
ta...
Social media outsourcing may be a viable solution for many
businesses, but you can only fully benefit from it if you
avoid...
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Top 3 Social Media Outsourcing Mistakes to Avoid

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Social media outsourcing may be a viable solution for many businesses, but you can only fully benefit from it if you avoid some very common mistakes.

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Transcript of "Top 3 Social Media Outsourcing Mistakes to Avoid"

  1. 1. Top 3 Social Media Outsourcing Mistakes to Avoid
  2. 2. A lot of businesses are now turning to outsourcers for their social media marketing (SMM) activities.
  3. 3. Make sure you avoid these common mistakes when you choose to outsource.
  4. 4. Social Media Outsourcing Mistake #1: Lack of Screening
  5. 5. Some business owners contact the first outsourcer they come across, dump work on them, and then expect miracles to happen overnight.
  6. 6. What you need to do instead is conduct a search for SMM service providers, take note of the top ten companies on the search results page, and then conduct an interview to determine if any of them meets your requirements.
  7. 7. Social Media Outsourcing Mistake #2: Failure to Set a Budget
  8. 8. There are outsourcers who charge for their services on an hourly basis. There are also those who charge on a monthly basis as well as those who charge in a per project basis.
  9. 9. That is why you need to set a budget before you even start looking for an outsourcer. This helps you avoid paying a lot more than you originally expected to spend on SMM.
  10. 10. You should also decide on the maximum amount you’re willing to spend in case the outsourcer negotiates for a higher fee.
  11. 11. Social Media Outsourcing Mistake #3: Failure to Communicate Clearly
  12. 12. What specific tasks should the outsourcing company handle on your behalf? This should be clear from the beginning.
  13. 13. Otherwise, you’ll have a hard time monitoring the progress of your SMM team. You should also tell them which particular tasks need your approval so as to protect the integrity and credibility of your brand.
  14. 14. Social media outsourcing may be a viable solution for many businesses, but you can only fully benefit from it if you avoid some very common mistakes. www.SquareFishinc.com or call 1-702-501-8277
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