SpyderLynk SnapTag Case Studies

Table of Contents:• Slide 2- Path to Purchase Overview• Slide 3- Awareness and Perception • Slides 4-6- Coke Zero (2) • Slides 7-8- Caress • Slides 9-10- Toyota Cause Marketing (1) • Slides 11-12- Legendary Comic-Con (1) • Slides 13-14- Toyota Dew Tour Scavenger (1)• Slide 15- Consideration • Slides 16-17- HP ePrinter (1) • Slides 18-19- Ocean Spray (1) • Slides 20-21- SST Smashbox (1)• Slide 22- Conversion • Slides 23-24- Toyota Dew Vehicle (1) • Slides 25-26- Office Depot (1) • Slides 27-30- Office Depot (3) • Slides 31- 33- SST TRESeme (2)• Slide 34- Relationships • Slides 35-36 - Toyota ToyoTag (1) • Slides 37-38 - Got2B (1) • Slides 39-40 - Bud Light UFE (1) • Slides 41-43 - Bud Light Playbook (2) • Slides 44-45 - Orbit (1) • Slides 46-49 - Orbit (3) • Slides 50-51 - Colorado Native (1)

PATH TO PURCHASE INFLUENCE Awareness & Perception Mass media, promotions, brand experience AWARENESS & PERCEPTION Consideration Targeted media, timely information CONSIDERATION CONVERSION Conversion In-store, direct, offers RELATIONSHIPS Relationships On packaging, feedback, offers

AWARENESS & PERCEPTION AWARENESS & PERCEPTION CONSIDERATION CONVERSION RELATIONSHIPS

Coke Zero- Two Slides

Coke Zero Experiential Sampling Tour The Execution • 5 Campaigns • 5 Street Teams • 500+ Events Coke Zero has spoken, you win! Reply Z to see what’s possible with Coke Zero.

Coke Zero Experiential Sampling Tour The Results: Activation Rate• Over 150,000 snaps 15%• Reached 12% activation rate 10%• Facebook followers have grown 42% 5%• Twitter followers have grown by 153% 0% Cumulative Snaps 150,000 100,000 50,000 0

Caress- One Slide

Caress Girls Getaway Sweepstakes Results: • 26,000 Entries • 16,000 Opt-ins • Insightful media effectiveness metrics

Toyota Cause Marketing- 1 slide

Toyota Cause MarketingBranded mobile giving allows consumers to donate directly from their phone bill

Legendary Comic-Con-One Slide

Legendary Comic-Con International, July 21-24, 2011 Creativity at its BestLegendary created a mobile game inside theComic-Con Conference, allowing it tosimultaneously:• Drive booth traffic• Increase brand awareness• Encourage engagement• Reward loyal followers How the Program Worked:• The first 500 attendees at the Legendary Pictures booth received a unique Legendary SnapTag lanyard• They then became a ‘Snapee’ in a race against other ‘Snapees’ to collect the most Snaps• The ‘Snapee’ with the highest number of unique snaps from their lanyard tag won the Grand Prize, which included an iPad, a $500 gift certificate to iTunes, 10 Legendary DVDS and more!

Toyota Dew Tour Scavenger- One Slide

Toyota Dew Tour: Scavenger HuntDew Tour Overview• Action sports tour featuring skate park, skate bowl, vert, BMX park, vert and dirt• Events in July, Aug, Sept, Oct 2011Toyota Action Hub Scavenger Hunt• ToyoTag based scavenger hunt integrating rich content• To play, participants hunt down three hidden celebrity ToyoTags• Each ToyoTag has a video response from the celebrity and a clue to find the next tag• The first player to snap all 3 tags wins a pair of VIP passes to the event and Bob, Jamie, & Drews limited edition wristbands• Everyone else who finds and snaps all 3 tags will get the limited edition wristbands

CONSIDERATION AWARENESS & PERCEPTIONCONSIDERATION CONVERSION RELATIONSHIPS

HP ePrinter- OneSlide

HP ePrinter Product Video

Ocean Spray Recipes- OneSlide

Ocean Spray Recipes Consumers Rate Advertisement with a SnapTag among the Best Performing • Summer 2010 • Gfk MRI’s Starch Advertising Research considered 27,268 ads in national consumer magazines • “Engagement score” based on how many consumers noticed and how many took action

SST Smashbox- OneSlide

Smashbox Offers a Chance to Win & Free SamplesSNAP LIKE GET SHARE

CONVERSIONAWARENESS & PERCEPTION CONSIDERATION CONVERSION RELATIONSHIPS

Toyota Dew Tour Scavenger- One Slide

Toyota Dew Tour: Vehicle Tags • Featured on skateboards in front of the cars • A single snap gives users access to vehicle information, a brochure, a quote application and a mobile website tool • By supplying a wealth of information in an easy to access format optimized for mobile, Toyota encourages deep interaction and consumer learning Message Vehicle Info Brochure Quote Mobile Tool

Office Depot-One Slide

Office Depot Instant eGift Card Program How the Program Works:• Consumers can scan, or snap and send a picture of the vendor-branded SnapTags . After replying with their birthday and state locations, consumers instantly find out if they’ve won a $100 gift card• Through this advanced e-gift card program, consumers simply show their phones at check out to spend their winnings• Remaining participants receive special mobile coupons to save on a variety of back to school essentials• The program runs from July 24th, 2011 to September 11th, 2011 will give away a total of $500,000 during that period• To engage and educate employees, an associate program ran a week before the consumer program

Office Depot-Three Slides

Office DepotBack to School Promotion Overview How the Program Works: • Consumers can scan, or snap and send a picture of the vendor-branded SnapTags • After replying with birthday and state location, consumers instantly find out if they’ve won a $100 gift card • Through this advanced e-gift card program, consumers simply show their phones at check out to spend their winnings

Office DepotBack to School Promotion OverviewHow the Program Works:• Remaining participants receive special mobile coupons to save on a variety of back to school essentials• Coupons are redeemable in-store and online• The consumer program runs from July 24th, 2011 through September 11th, 2011• To engage and educate employees, an associate program will run a week before from July 17th to July 23rd

Office DepotProgram DetailsProgram Details:• 100 gift cards each in the denomination of $100 will be given away on a daily basis• Over the course of the program, rewards will total $500,000• Advertising will feature Al Roker as the spokesperson• Ads will run on broad spectrum of mediums such as TV, radio, in-store and out-of-home print advertising to email, direct mail, and online advertising at YouTube.com, Facebook.com, and OfficeDepot.com

Patent pending TRESemmé Offers a Printable Coupons SNAP LIKE GET SHARE

Patent pending TRESemmé Offers a Printable Coupons Get The Email Click Print Your one use coupon is ready to be used at any participating retailer!

RELATIONSHIPSAWARENESS & PERCEPTION CONSIDERATION CONVERSION RELATIONSHIPS

Toyota ToyoTag-One Slide

Toyota Release of the ToyoTag Relationship Development Toyota has taken fostering customer relationships and providing information to the next level through its creation of the ToyoTag- Toyota’s version of the SnapTag Using different Code Rings around brand icons and logos enables Toyota to run multiple campaigns simultaneously and gain insight into segmented media performance The Toyota Auto Show Program• Toyota created 16 vehicle specific SnapTags• With one snap, consumers received vehicle information, a brochure, ToyotaCare and could request a quote• Toyota created Specific SnapTags for special vehicle launches and promotions like the popular Swaggerwagon• SnapTags were also created for programs and products like ToyotaCare, Entune, and Toyota Mobile

Got2B-One Slide

Got2B Collect Feedback

Bud Light- UFE– One Slide

Bud Light Football & The Ultimate Fan ExperienceFeatured on: •Packaging •Retail Signage & Merchandise •Table tents •OnlineBud Light is engaging ultimate fans for a chance to win a trip to the NFL Kickoff game, the2012 NFL draft, 2012 NFL Pro Bowl, 2012 NFL Season Tickets or the Superbowl XLVI.

Bud Light Playbook –Two Slides

Bud Light 2010 Playbook 41

Bud Light 2010 Playbook

Orbit-One Slide

Orbit Loyalty Points Program Orbit Back to School Promotion• Participating consumershave the opportunity toinstantly win between $20and $100 Orbit Bucks and canparticipate daily to increasetheir chances of winning.• With more OrbitBucks, Consumers haveaccess to prizes of greatervalue.•When using OrbitBucks, Orbit capturesconsumers’: •Name •Email Address •Physical Address •Age

Orbit-Three Slide

Orbit Back to School Promotion Overview Instant Win Campaign • The campaign will run July through October. • 1 of 30 different SnapTags will be featured on the inside flap of Orbit gum packaging. •Orbit will produce 100 million packages with SnapTags for the campaign.

Orbit Interactivity with Consumers Orbit Back to School Promotion •Mobile consumers snap and send to instantly find out if they’ve won between 20 and 100 Orbit Bucks. •With more Orbit Bucks, consumers have access to prizes of greater value. •Winning consumers can easily connect to the prize store via the SnapTag response to select prizes from eight categories: • Books • Dorm Décor • Electronics • Gift Cards • Music • Sports & Outdoors • DVDs • Video Games

Orbit Rewarding LoyaltyCreating a Consumer Database To effectively deliver winners’ prizes, the prize store captures consumers’: • Name • Email Address • Physical Address • Date of Birth Thus increasing Orbit’s knowledge about consumers and its connectivity with its loyal consumer base

Colorado Native-One Slide

Colorado Native Unmistakably ColoradoPromoting Continual Engagement through New ProgramsSince March, 2010, Colorado Native has ran over 10 SnapTagprograms. The consistent change in Native’s strategyensures continual consumer engagement by featuring freshcontent. Past ProgramsPast programs featured information on things consistentwith the brand’s local theme such as:• Local charities• Outdoorsy activities• Colorado sports trivia• Colorado night life Current ProgramThe current program replies with a video of Native’sfounders calling for a toast to celebrate Colorado’s 135thbirthday on August 1st at the Rockies game with a ColoradoNative.

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SpyderLynk SnapTag Case Studies

by SpyderLynk on Oct 20, 2011

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SpyderLynk SnapTag Case Studies — Presentation Transcript