SpyderLynk Branded SnapTags Overview w.out Background

POWERED BYConnecting People and Brands in the Real World

What Are People Doing on Their Phones? BYA lot of people have mobile phonesOver 230M people in the US have mobile phonesThey are not all smart phonesOnly 36% of them are smart phones and about 10% have a QR Code readerBut, most people are taking pictures and texting

QR Codes Have Evolved BY

What is a SnapTag? BYA SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring.Using SnapTags, your logo can create a thousand different ways to interact with your customer.

SnapTag Advantages BYSnapTags can be activated by anyone with a camera phone(85% mobile phones have a camera)SnapTags are branded and iconic(Consumers recognize the SnapTag and associate it with your trusted brand)SnapTags are connected to a smart marketing platform(Create analytics dashboard and campaign logic that are most meaningful and effective for your brand)SnapTags are social(Drive Likes and Follows from any SnapTag)

Warner Brothers How SnapTags Work: Inception DVD Launch BY Snap Send Receive EngageSnap & SendAny camera phone Open the App Hover to Decode Dialog Opens EngageMobile App ScaniPhone & Android

Smart Marketing Platform - SnapTag Code Rings BY Print Ads Patent-pending Code Ring allows for media placement & consumer behavior tracking. Out of Home Packaging Point of Sale 7

What SnapTags Can Do For Marketers BY MARKETERS ADD SNAPTAGS PEOPLE ACTIVATE MARKETERS’ ACHIEVE TO OFFLINE MARKETING SNAPTAGS TO GET STUFF OBJECTIVES FASTER & CHEAPER At Events Find Hand Raisers (CRM) Coke Zero has spoken – You Win! Show this message for a prize. ReplyPackaging & In Store Z to get updates. Tell Your Story Build Social Media Databases Traditional Media

SnapTags: Invented for Marketers BY Smarter Branded More Accessible Enabling Marketing Accessible to the 88% of Campaigns consumers via Snap & Send Capability Dynamic Message Dialog SnapTag Reader Engagements easily Application enables convert to a mobile Scanning for iPhone & relationship Droid consumers Just a click away from a Facebook ‘Like’ Robust Analytics

HISTORY OF BARCODES BY Invented by Toyota First used by subsidiary SpyderLynk invents SnapTag Wrigley Juicy Fruit (Denso-Wave) used by Toyota and Wrigley 1962 1994 2003 2006 UPC Code QR Code QR Codes SnapTagsInvented to get product Invented for tracking Japanese start Invented for marketers Info and pricing from parts in manufacturing using QR Codes for Packaging at checkout marketing

Consumer Decision Journey BY Activating Strategies at All Stages of Consumer Purchase Cycle

SnapTags Applications: How Brands Use Them BY

Smart Platform BY l Consumer Experience l Behind the Scenes l l l l l l l l l l l l l l l l l l l l l l l You have just won 10 Orbit Bucks. Use code l XL77R3PL to redeem at l orbitbucks.com. Reply l ORBIT to get program l updates. Click here to l LIKE us on Facebook. l l l l l l

CLIENTS BY 14

Smart Marketing Platform - Analytics BY 15

Smart Marketing Platform - Solutions BY Marketing Activation Cause Promotional Marketing Instant win, Mobile donations, sweeps, free join a cause samples, scavenger hunt Promotional Agencies Commerce Content Coupons, gift cards, E-brochures, purchase, store videos, images, finder recipes, tips Content Ecommerce Management Sites Center Social Like, Follow, Post, Tweet, Email

Mobile Barcode Landscape BY SnapTag QR CODE Microsoft Tag CUSTOMIZATION Fully Limited Limited U.S. REACH 85% 35% 35% (Any camera phone) (Smart phone required) (Smart phone required) SNAP & SEND YES NO NO SCANNING APP SnapTag Reader Any QR Reader MS Tag Reader Full Analytics Web Analytics or Web Analytics or ANALYTICS from SpyderLynk Provider Provider Activate a brand Open website or Open website or FUNCTIONALITY campaign other mobile app other mobile app

TRY IT NOW BYLets take a test drive and see what this thing can do.Two Ways to Try:• SCAN with the SnapTag Reader App . To get the App, text APP to 95871• SNAP & SEND any single SnapTag above to 95871 or promo@snaptag.mobi

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SpyderLynk Branded SnapTags Overview w.out Background

by SpyderLynk on Oct 27, 2011

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SpyderLynk Branded SnapTags Overview w.out Background — Presentation Transcript