Seminar 091106
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Seminar 091106

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Presentation held by Jerry Silfwer.

Presentation held by Jerry Silfwer.

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  • Well, everywhere, just like before. Only now, you can listen in. But, please note that bought space isn’t to be seen as a social web component . It’s nothing social about bying your friends attention. They will give it to you, if you listen to them, learn from them and engage with them.

Seminar 091106 Seminar 091106 Presentation Transcript

  • A strategic outlook on the social web 091106
  • Seminar: A three-stage-rocket! 1. How do we explain social media? 2. How do we understand them? 3. How do we leverage the power?
  • Two major shifts! New ways of consuming media Social media naturals emerges View slide
  • The social web View slide
  • Sharing is caring
  • Edelman Trust Barometer 2006 Confidence in ”someone like myself” – regarding information about/from a company
  • Two major shifts! New ways of consuming media Social media naturals emerges
  • The web of influentials
  • Personal 2.0 presence
  • Seminar 2. How do we understand the social web?
  • The social mindset
  • Be aware! Viral Is NOT A Strategy!
  • Viral Campaigning vs Social Networking Impact Time Viral campaigning Social networking
  • Strategy 1 Listen Learn Engage
  • Where do they talk about you?
  • Strategy 2 Listen Learn Engage
  • Understand your ambassadors
  • Strategy 3 Listen Learn Engage
  • Free your knowledge!
  • Seminar 3. How do we leverage the power of the social web?
  • Two focal points Digital presence (push) Ambassador programs (pull)
  • Springtime
  • Questions
  • People influence people
  • Springtime Products Social Web Monitoring Social Web Alert Systems Business Intelligence/Trend Watch Social Media Strategies And Policies Social Media Academy (Find Your Social Media Naturals!) Distributed Online Presence Web Focus Groups Product Development Ambassador Programs Creative Concept Campaigns Blogger Outreach Creating Platforms & Communities Distributed Customer Service Listen Learn Engage