Social Media for HR ProfessionalsDavid R. ZakSHRMANovember 12, 2009

3Due to the current financial challenges in the U.S. economy, do you anticipate that in the next 12 months the use of social networking websites by your organization for recruiting potential job candidates will increase, stay the same or decrease?n = 355

4Why is your organization using or planning to use social networking sites more now than before?n = 136Note: Percentages do not total to 100% as respondents were allowed multiple choices. Only respondents who indicated a current or possible increase in the next 12 months of social network website usage for recruitment were asked this question.

↑ Recruitmentest. Social Media Policy↑ Training↑ Professional Development

RecruitmentBackground checksProsConsGeneration YOther generations?Retention

RecruitmentSocial Media job postingTwitter searchesTwitter hashtagsService providers (www.tweetmyjobs.com)LinkedIn networkLinkedIn groupsLinkedIn searchesLinkedIn pay to playFacebook networkFacebook fan v. groups

Social Media PolicyChad Houghton, director of e-media and business development at SHRM:“it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are”

Professional DevelopmentTwitter listsTwitter hashtags + searchBlogs (RSS, Google Reader, email)Smartphones + textLinkedIn GroupsYouTube, SlideShare

TrainingTweet at eventsVideo - YouTubePowerPoint – SlideShareBlog embeddingSurveys, interaction (comments)

Do you buy in?What more are you going to do?What additional platform are you going to try?What recruitment are you going to try?What prof. development are you going to try?What training idea are you going to try?When + how are you going to develop a social media policy, if at all?

David Zakhttp://bit.ly/seblog | www.davidzak.infohttp://bit.ly/selinkedinhttp://bit.ly/setwitter@SpringfieldEdgewww.twitter.com/springfieldedgeFacebookhttp://bit.ly/sefacebookfacebook.com/davidzakhttp://bit.ly/seyoutubehttp://bit.ly/seflickrhttp://bit.ly/seslideshare937.631.5315 (c)937.521.1935 (d)937.325.7621 (o)937.325.8765 (f)dzak@greaterspringfield.comwww.greaterspringfield.comhttp://business.greaterspringfield.com