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Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
Social Media For HR Pros
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Social Media For HR Pros

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A presentation to the Springfield, OH SHRM Chapter on use of social media in HR and issues it presents.

A presentation to the Springfield, OH SHRM Chapter on use of social media in HR and issues it presents.

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Transcript

  • 1. Social Media for HR Professionals
    David R. Zak
    SHRMA
    November 12, 2009
  • 2.
  • 3. 3
    Due to the current financial challenges in the U.S. economy, do you anticipate that in the next 12 months the use of social networking websites by your organization for recruiting potential job candidates will increase, stay the same or decrease?
    n = 355
  • 4. 4
    Why is your organization using or planning to use social networking sites more now than before?
    n = 136
    Note: Percentages do not total to 100% as respondents were allowed multiple choices. Only respondents who indicated a current or possible increase in the next 12 months of social network website usage for recruitment were asked this question.
  • 5. ↑ Recruitment
    est. Social Media Policy
    ↑ Training
    ↑ Professional Development
  • 6.
  • 7. Recruitment
    Background checks
    Pros
    Cons
    Generation Y
    Other generations?
    Retention
  • 8.
  • 9.
  • 10. Recruitment
    Social Media job posting
    Twitter searches
    Twitter hashtags
    Service providers (www.tweetmyjobs.com)
    LinkedIn network
    LinkedIn groups
    LinkedIn searches
    LinkedIn pay to play
    Facebook network
    Facebook fan v. groups
  • 11.
  • 12. Social Media Policy
    Chad Houghton, director of e-media and business development at SHRM:
    “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are”
  • 13.
  • 14. Professional Development
    Twitter lists
    Twitter hashtags + search
    Blogs (RSS, Google Reader, email)
    Smartphones + text
    LinkedIn Groups
    YouTube, SlideShare
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Training
    Tweet at events
    Video - YouTube
    PowerPoint – SlideShare
    Blog embedding
    Surveys, interaction (comments)
  • 20. Do you buy in?
    What more are you going to do?
    What additional platform are you going to try?
    What recruitment are you going to try?
    What prof. development are you going to try?
    What training idea are you going to try?
    When + how are you going to develop a social media policy, if at all?
  • 21. David Zak
    http://bit.ly/seblog | www.davidzak.info
    http://bit.ly/selinkedin
    http://bit.ly/setwitter
    @SpringfieldEdge
    www.twitter.com/springfieldedge
    Facebook
    http://bit.ly/sefacebook
    facebook.com/davidzak
    http://bit.ly/seyoutube
    http://bit.ly/seflickr
    http://bit.ly/seslideshare
    937.631.5315 (c)
    937.521.1935 (d)
    937.325.7621 (o)
    937.325.8765 (f)
    dzak@greaterspringfield.com
    www.greaterspringfield.com
    http://business.greaterspringfield.com

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