PRSA - Seattle Luncheon - Spring Creek Group Social Media Methodology Overview

PRSA – Seattle February 17, 2010

Where Are the Opportunities to Extend Your Organization’s Social Media Awareness and Impact?
Ignore
Let anyone write anything
Don’t track metrics
Allow comps to post nasty comments
Don’t identify influencers
Watch
Keep an eye on customers
Track changes in customer perception
Monitor comps in space
Use social media to understand landscape
React
Respond to negative attacks
Correct factual errors
Stop comps from gaining share of voice
Compare competitors and analyze partners
Utilize a blog to complement “traditional” PR & Comm efforts
Engage
Provide resources for bloggers to get data images and quotes
Identify influencers
Create active competitive analysis strategy
Reach out to key bloggers
Leverage
Push stories to influencers and fans
Keep content current with news and info
Let community have first look at commercials and other creative
Drive
Run message and comment boards for customer groups
Maintain and grow thought-leadership presence where it matters most
Develop & drive industry blogs that put company in positive light
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Core Principles - Our Philosophy on the Practice of Conversational Marketing
Value – Don’t “Market”; Create and Publish Content that Adds Value - Assist, Inform, Entertain.
Ethics – Never Break or Even Bend “The Rules”… Most Importantly Understand Them, By Community and By Site.
Transparency – We Are Who We Say We Are at All Times. Personal and Professional Openness, and Clear Association with the Brand.
Authenticity – Consistent, Passionate Commitment to Your Market and Customers (not just your Brand).
Focus – Do The Right Things Well… And Let the Community Handle the Rest…
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Social Media Works With Your Existing Marketing Efforts …And Complements Your Traditional Customer Touchpoints… Public Relations Customer Support Outbound Advertising Page

Social Media Management & Engagement - Our Recommended Program Lifecycle - Page Brand Insights Channel Planning Branded Channel Investments 2. Planning 3. Engagement 1. Listening / Learning

Social Media Success Stories [What makes for success? Hint: It’s all about two-way communication…]
BaconSalt
Starbucks
TakoTruk
MollyMoon’s Ice Cream
Alaska Airlines
… and even more locals at… http://blog.seattlepi.com/thebigblog/archives/157088.asp

Thank You. 311 ½ Occidental Avenue South, Suite 200 Seattle, WA 98104 206.453.1120 | www.SpringCreekGroup.com http://www.twitter.com/SpringCreekGrp http ://www.facebook.com/SpringCreekGroup http://www.SpringCreekGroup.com/blog … Join / Follow / Read at… Page

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PRSA - Seattle Luncheon - Spring Creek Group Social Media Methodology Overview

by Spring Creek Group on Feb 17, 2010

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