“standing around staring at our hands all of the time”[where we‟ve arrived after 5000 years of social media… and a look ah...
“howdy, damn glad to meet you!”                                           @claymcdaniel                                   ...
let’s begin with a little  context, shall we?
social media in 2011: the inescapable topic                                                         Any images are used fo...
RT @cairo meet me at #tahrir IRL, NOW!                                                            “I heard ‘em say        ...
“there‟s something happening here…”All content ©2011, Proprietary and Confidential
“I update, therefore I am…”
ironically, we‟re not looking so „social‟ with all of          our media these days after all.                            ...
"Those who cannot  remember the past arecondemned to repeat it…“ [1]
social media 0.0                                                  Lescaux cave paintings                                  ...
social media 0.1                                                         Any images are used for illustrative purposes onl...
social media 0.2                                                  Pablo picasso “guernica”                                ...
social media 0.3                                                         Any images are used for illustrative purposes onl...
social media 0.4                                                         Any images are used for illustrative purposes onl...
social media 0.5                                                  flickr                                                  ...
social media 0.6                                                  Plixi, etc., etc.,                                      ...
social media marketing 0.0                                                         Any images are used for illustrative pu...
social media marketing 0.1                                                         Any images are used for illustrative pu...
social media marketing 0.2                                                         Any images are used for illustrative pu...
social media 1.0                                                         Any images are used for illustrative purposes onl...
social media 1.1                                                         Any images are used for illustrative purposes onl...
social media marketing 1.0                                                         Any images are used for illustrative pu...
social media marketing 1.1                                                         Any images are used for illustrative pu...
social media 2.0                                                         Any images are used for illustrative purposes onl...
social media marketing 2.0                                                         Any images are used for illustrative pu...
social media 3.0                                                         Any images are used for illustrative purposes onl...
social media marketing 3.0                                                         Any images are used for illustrative pu...
social media 4.0                                                         Any images are used for illustrative purposes onl...
social media marketing 4.0                                                         Any images are used for illustrative pu...
“Wait a minute. Did we just    skip the phonograph,     motion picture films, television, and the Beatles   Abbey Road alb...
social media 5.0                                                         Any images are used for illustrative purposes onl...
social media 5.1                                                         Any images are used for illustrative purposes onl...
social media 5.3                                                         Any images are used for illustrative purposes onl...
social media 5.4                                                         Any images are used for illustrative purposes onl...
social media 5.5                                                         Any images are used for illustrative purposes onl...
social media 5.6                                                         Any images are used for illustrative purposes onl...
social media marketing 5.0                                                         Any images are used for illustrative pu...
social media marketing 5.1                                                         Any images are used for illustrative pu...
social media marketing 5.2                                                         Any images are used for illustrative pu...
social media marketing 5.3                                                         Any images are used for illustrative pu...
social media marketing 5.4                                                         Any images are used for illustrative pu...
social media 6.0                                                         Any images are used for illustrative purposes onl...
social media marketing 6.0                                                         Any images are used for illustrative pu...
social media marketing 6.1                                                  VistaPrint                                    ...
social media marketing 6.2                                                         Any images are used for illustrative pu...
social media 7.0                                                         Any images are used for illustrative purposes onl...
social media marketing 7.0                                                              *none*                            ...
social media 8.0                                                         Any images are used for illustrative purposes onl...
social media 8.1                                                         Any images are used for illustrative purposes onl...
social media marketing 8.0                                                         Any images are used for illustrative pu...
social media marketing 8.1                                                         Any images are used for illustrative pu...
social media 8.2                                                  twitter                                                 ...
social media marketing 8.2                                                  Sponsored/ branded accounts                   ...
social media (customer support) marketing 8.3                                                         Any images are used ...
social media marketing 8.4                                                  Followed closely by those horrid “buy         ...
social media marketing 8.5                                                         Any images are used for illustrative pu...
social media marketing 8.6                                                         Any images are used for illustrative pu...
social media marketing 8.7                                                         Any images are used for illustrative pu...
social media 9.0                                                  youtube                                                 ...
social media marketing 9.0                                                  Tiger Woods “walk on water” EA game           ...
social media marketing 9.1                                                         Any images are used for illustrative pu...
social media marketing 9.2                                                         Any images are used for illustrative pu...
social media marketing 9.3                                                         Any images are used for illustrative pu...
social media marketing 9.4                                                         Any images are used for illustrative pu...
social media marketing 9.5                                                         Any images are used for illustrative pu...
Holy criminy. Why haven’t we gotten toFacebook in this story yet?...
social media 10.0                                                         Any images are used for illustrative purposes on...
social media marketing 10.0                                                           *none*                              ...
social media 10.1                                                         Any images are used for illustrative purposes on...
social media 10.2                                                         Any images are used for illustrative purposes on...
social media 10.3, 10.4, 10.5, 10.6, etc…                                                         Any images are used for ...
social media marketing 10.0                                                         Any images are used for illustrative p...
social media marketing 10.1                                                  The facebook screenshot from the             ...
social media marketing 10.2                                                  Groups                                       ...
social media marketing 10.3                                                  Brand Pages                                  ...
social media marketing 10.4                                                         Any images are used for illustrative p...
social media marketing 10.5                                                         Any images are used for illustrative p...
social media marketing 10.6                                                         Any images are used for illustrative p...
“The medium is the   message…“ [2] Social = Mobile
mobile media rising ascendant                                                         Any images are used for illustrative...
“all your base are belong to us”                                                         Any images are used for illustrat...
giant iphone? iphone users say: Yes Please.                                                  Image of ipad                ...
release the hounds!                                                  Image of samsung tablet, dell tablet, ,              ...
we are now firmly within the era of          „staring at our hands all of the time‟…                                      ...
“Dude, enough with the history lesson. I work in marketing, I    know most of this stuff.  Just make some wild-eyed predic...
Our Brave New Social   Media World...
oh great, jason falls predicted my main point          more than two years ago…                                           ...
…and gordon hotchkiss just hit the nail on the          head in a mediapost blog post yesterday.                          ...
…and chris brogan just published something on          this topic and got 496 retweets in 2 days…                         ...
Well, I’m not as smart as those   guys, but I do have a few            thoughts.   So without further ado, thefuture of so...
the social media experience in 2016!                                                         Any images are used for illus...
the social media experience in 2016!                                                         Any images are used for illus...
the social media experience in 2016?                                                         Any images are used for illus...
the social media experience in 2016?!?                                                         Any images are used for ill...
WHEREwe’ll be sharing, interacting, and posting in the years           ahead.
the near future of social media.                                                         Any images are used for illustrat...
…but it‟s more than just the „big names‟                                                         Any images are used for i...
Q&A networks and services are on the rise… but          we‟ll see if they prove to have staying power                     ...
…and mobile-specific platforms will rise as the          proliferation of these devices continues                         ...
powerful enthusiast networks – with mobile          functionality at the core (via apps and m.sites)                      ...
the 18-50 set is maxing out… but <18 and >65          still have plenty of runway                                         ...
tailored online and mobile-optimized networks          specifically for the older and the younger                         ...
HOWwe are going to manage the   increasing amount andfrequency of social content.
information overload is becoming crushing -          new and fun is rapidly turning burdensome                            ...
aggregate. filter. learn. repeat.                                                         Any images are used for illustra...
WHATI hope we’ll be doing – with   the use of social mediaservices and tools – in 2016.
location based services will, indeed, be huge (but          not necessarily because of badges or free coffee)             ...
permission-based location mapping can also          unlock real-world, real-time problem solving                          ...
Location-based mobile couponing and „insta-          deals‟ will build upon email-based services                          ...
social gaming will expand… cross over into the          non-digital realm and become „physical‟ again                     ...
facilitation of virtual and real gatherings based          on values… including faith                                     ...
the ever-increasing importance of recency &          relevance in blog publishing                                         ...
…So what might marketinglook like in this brave new           world?
social media marketing in 2016… perhaps?                                                   RedBull thinks you, CLAY       ...
social media marketing in 2016… perhaps?                                                         Any images are used for i...
social media marketing in 2016… perhaps?                                                         Any images are used for i...
social media marketing in 2016… perhaps?                                                         Any images are used for i...
social media marketing in 2016… perhaps?                                                          <buzz buzz>             ...
social media marketing in 2016… perhaps?                                                  Snap this QR                    ...
social media marketing in 2016… perhaps?                                                  +                  +            ...
whew. that was a lot of stuff.here’s a link to our slideshare account to download this    whole shebang later:   http://sl...
thank you!
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MAGNET 2011 Summit - Social Media: 5000bc to 2016 - Clay McDaniel

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This is a downloadable, fully-linked PDF version of a presentation Clay McDaniel gave to the MAGNET agencies summit on February 25, 2011, in Florida via Skype.
It contains some wild-eyed predictions about the potential near future of social media and social marketing -- most of which are probably complete pipe dreams.
[Note: All images used in this presentation are for illustrative, not commercial, purposes and image rights remain the property of the originators. Where relevant, all images are linked to their original sources online to ensure proper credit.]
Also note: this presentation lacks a certain something - let's call it 'a narrative' - without the talk-track. For those who didn't attend the live-Skype of this material and must rely solely on the silent-movie version of this rather than the 'talkie', apologies in advance if some stuff in here just makes no sense at all...

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MAGNET 2011 Summit - Social Media: 5000bc to 2016 - Clay McDaniel

  1. 1. “standing around staring at our hands all of the time”[where we‟ve arrived after 5000 years of social media… and a look ahead towhat the next 5 years or so might hold]Clay McDaniel@ MAGNET summitFebruary 25, 2011 All content ©2011, Proprietary and Confidential
  2. 2. “howdy, damn glad to meet you!” @claymcdaniel @springcreekgrp Search: • “Clay McDaniel” • “Spring Creek Group” Thanks for having me, MAGNET crew! [Jamie Cooper: respect]All content ©2011, Proprietary and Confidential
  3. 3. let’s begin with a little context, shall we?
  4. 4. social media in 2011: the inescapable topic Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  5. 5. RT @cairo meet me at #tahrir IRL, NOW! “I heard ‘em say ‘the revolution won’t be televised’, Al Jazeera proved ‘em wrong, Twitter has ‘em paralyzed…”All content ©2011, Proprietary and Confidential
  6. 6. “there‟s something happening here…”All content ©2011, Proprietary and Confidential
  7. 7. “I update, therefore I am…”
  8. 8. ironically, we‟re not looking so „social‟ with all of our media these days after all. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  9. 9. "Those who cannot remember the past arecondemned to repeat it…“ [1]
  10. 10. social media 0.0 Lescaux cave paintings Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  11. 11. social media 0.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  12. 12. social media 0.2 Pablo picasso “guernica” Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  13. 13. social media 0.3 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  14. 14. social media 0.4 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  15. 15. social media 0.5 flickr Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  16. 16. social media 0.6 Plixi, etc., etc., (via grillion twitter 3rd party client image uploaders) Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  17. 17. social media marketing 0.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  18. 18. social media marketing 0.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  19. 19. social media marketing 0.2 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  20. 20. social media 1.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  21. 21. social media 1.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  22. 22. social media marketing 1.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  23. 23. social media marketing 1.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  24. 24. social media 2.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  25. 25. social media marketing 2.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  26. 26. social media 3.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  27. 27. social media marketing 3.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  28. 28. social media 4.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  29. 29. social media marketing 4.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  30. 30. “Wait a minute. Did we just skip the phonograph, motion picture films, television, and the Beatles Abbey Road album?!?”
  31. 31. social media 5.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  32. 32. social media 5.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  33. 33. social media 5.3 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  34. 34. social media 5.4 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  35. 35. social media 5.5 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  36. 36. social media 5.6 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  37. 37. social media marketing 5.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  38. 38. social media marketing 5.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  39. 39. social media marketing 5.2 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  40. 40. social media marketing 5.3 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  41. 41. social media marketing 5.4 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  42. 42. social media 6.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  43. 43. social media marketing 6.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  44. 44. social media marketing 6.1 VistaPrint Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  45. 45. social media marketing 6.2 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  46. 46. social media 7.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  47. 47. social media marketing 7.0 *none* [totally protected from all brand and corporate marketing by forum trolls who assiduously protect forums, usenets, and MUD’s from basically all marketing type stuff] Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  48. 48. social media 8.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  49. 49. social media 8.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  50. 50. social media marketing 8.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  51. 51. social media marketing 8.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  52. 52. social media 8.2 twitter Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  53. 53. social media marketing 8.2 Sponsored/ branded accounts @comcastcares @cnn_news @amazonmp3 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  54. 54. social media (customer support) marketing 8.3 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  55. 55. social media marketing 8.4 Followed closely by those horrid “buy your followers for $0.10” services Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  56. 56. social media marketing 8.5 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  57. 57. social media marketing 8.6 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  58. 58. social media marketing 8.7 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  59. 59. social media 9.0 youtube Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  60. 60. social media marketing 9.0 Tiger Woods “walk on water” EA game video Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  61. 61. social media marketing 9.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  62. 62. social media marketing 9.2 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  63. 63. social media marketing 9.3 Any images are used for illustrative purposes only, and not for any commercialAny images are used for illustrative purposes only, The original an interests. Image rights remain with the originator. and not forAll content ©2011, Proprietary and Confidential image locationinterests. Image rights to indicate source material location. commercial source is hyperlinked remain with the originator. The origina
  64. 64. social media marketing 9.4 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  65. 65. social media marketing 9.5 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  66. 66. Holy criminy. Why haven’t we gotten toFacebook in this story yet?...
  67. 67. social media 10.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  68. 68. social media marketing 10.0 *none* no one figured out that this was going to be an important concept back in 2002, much to the chagrin of friendster founders… Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  69. 69. social media 10.1 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  70. 70. social media 10.2 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  71. 71. social media 10.3, 10.4, 10.5, 10.6, etc… Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  72. 72. social media marketing 10.0 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  73. 73. social media marketing 10.1 The facebook screenshot from the social network + engagement ad + application + brand page + Like my Page display ad + tv ad w/ Facebook URL… Any images are used for illustrative purposes only, and not for any commercialAny images are used for illustrative purposes only, The original an interests. Image rights remain with the originator. and not forAll content ©2011, Proprietary and Confidential image locationinterests. Image rights to indicate source material location. commercial source is hyperlinked remain with the originator. The origina
  74. 74. social media marketing 10.2 Groups Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  75. 75. social media marketing 10.3 Brand Pages Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  76. 76. social media marketing 10.4 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  77. 77. social media marketing 10.5 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  78. 78. social media marketing 10.6 Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  79. 79. “The medium is the message…“ [2] Social = Mobile
  80. 80. mobile media rising ascendant Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  81. 81. “all your base are belong to us” Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  82. 82. giant iphone? iphone users say: Yes Please. Image of ipad Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  83. 83. release the hounds! Image of samsung tablet, dell tablet, , motorola xoom, etc. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  84. 84. we are now firmly within the era of „staring at our hands all of the time‟… Any images are used for illustrative purposes only, and not for any commercialAny images are used for illustrative purposes only, The original an interests. Image rights remain with the originator. and not forAll content ©2011, Proprietary and Confidential image locationinterests. Image rights to indicate source material location. commercial source is hyperlinked remain with the originator. The origina
  85. 85. “Dude, enough with the history lesson. I work in marketing, I know most of this stuff. Just make some wild-eyed predictions about the next 5years in social media already!”
  86. 86. Our Brave New Social Media World...
  87. 87. oh great, jason falls predicted my main point more than two years ago… Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  88. 88. …and gordon hotchkiss just hit the nail on the head in a mediapost blog post yesterday. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  89. 89. …and chris brogan just published something on this topic and got 496 retweets in 2 days… Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  90. 90. Well, I’m not as smart as those guys, but I do have a few thoughts. So without further ado, thefuture of social media revealed!!!
  91. 91. the social media experience in 2016! Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  92. 92. the social media experience in 2016! Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  93. 93. the social media experience in 2016? Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  94. 94. the social media experience in 2016?!? Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  95. 95. WHEREwe’ll be sharing, interacting, and posting in the years ahead.
  96. 96. the near future of social media. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  97. 97. …but it‟s more than just the „big names‟ Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  98. 98. Q&A networks and services are on the rise… but we‟ll see if they prove to have staying power Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  99. 99. …and mobile-specific platforms will rise as the proliferation of these devices continues Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  100. 100. powerful enthusiast networks – with mobile functionality at the core (via apps and m.sites) Popular Culture Produced Content Aspirational Brands Cats Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  101. 101. the 18-50 set is maxing out… but <18 and >65 still have plenty of runway Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  102. 102. tailored online and mobile-optimized networks specifically for the older and the younger For the younger… For the older… Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  103. 103. HOWwe are going to manage the increasing amount andfrequency of social content.
  104. 104. information overload is becoming crushing - new and fun is rapidly turning burdensome Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  105. 105. aggregate. filter. learn. repeat. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  106. 106. WHATI hope we’ll be doing – with the use of social mediaservices and tools – in 2016.
  107. 107. location based services will, indeed, be huge (but not necessarily because of badges or free coffee) Your cousin from Indiana, right now! You! Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  108. 108. permission-based location mapping can also unlock real-world, real-time problem solving + + = Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  109. 109. Location-based mobile couponing and „insta- deals‟ will build upon email-based services Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  110. 110. social gaming will expand… cross over into the non-digital realm and become „physical‟ again + + = Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  111. 111. facilitation of virtual and real gatherings based on values… including faith Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  112. 112. the ever-increasing importance of recency & relevance in blog publishing Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  113. 113. …So what might marketinglook like in this brave new world?
  114. 114. social media marketing in 2016… perhaps? RedBull thinks you, CLAY MCDANIEL, are extreme!!!!! Sun Valley Lodge would says CLAY MCDANIEL should visit next MARCH 2012 for a 12% discount on SHRIMP SCAMPY and SNOWBOARD RENTAL. Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  115. 115. social media marketing in 2016… perhaps? Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  116. 116. social media marketing in 2016… perhaps? Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  117. 117. social media marketing in 2016… perhaps? Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  118. 118. social media marketing in 2016… perhaps? <buzz buzz> Any images are used for illustrative purposes only, and not for any commercialAny images are used for illustrative purposes only, The original an interests. Image rights remain with the originator. and not forAll content ©2011, Proprietary and Confidential image locationinterests. Image rights to indicate source material location. commercial source is hyperlinked remain with the originator. The origina
  119. 119. social media marketing in 2016… perhaps? Snap this QR to download mp3 Glee album at 25% off NOW! Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  120. 120. social media marketing in 2016… perhaps? + + = “Someone just like you is a MobileMatch member and is only 150 feet away right now! Asdfasdf Asdfds Asdfs Asdf [CLICK HERE to arrange to Dfdsfdasfasd meet her at Starbucks on 3rd and Yesler in 10 minutes. Only $35 per MobileMatch!]” Any images are used for illustrative purposes only, and not for any commercial interests. Image rights remain with the originator. The originalAll content ©2011, Proprietary and Confidential image location source is hyperlinked to indicate source material location.
  121. 121. whew. that was a lot of stuff.here’s a link to our slideshare account to download this whole shebang later: http://slidesha.re/scgmagnet
  122. 122. thank you!

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