10 Things You Need    to Know About:           SocialTV
86% of U.S.tablet ownersuse them whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
88% of U.S.smartphoneowners use whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
45% of U.S.tablet ownerswatch TV w/their device daily            *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
41% ofsmartphoneowners watch TVw/ device daily          *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
U.S. and UK usershave highersimultaneous usethan rest of world           *Nielsen 2012 http://blog.nielsen.com/nielsenwire...
Largest SocialTVapp, GetGlue, hasjust over 2 millionusers       *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
Upcoming 2012Olympic Games willbe “most-social”TV event ever           *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p...
U.S. smartphoneuse is now nearingtipping point:49.7%      *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
@piersmorgan gains650-700 followers aminute when handleis on screen           *http://www.todayonline.com/TechandDigital/D...
U.S. smartphoneuse is now nearingtipping point:49.7%      *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
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10 Things You Need to Know About: SocialTV

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More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows.

The chance for marketers to tap into this duality of attention is increasing every day.

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10 Things You Need to Know About: SocialTV

  1. 1. 10 Things You Need to Know About: SocialTV
  2. 2. 86% of U.S.tablet ownersuse them whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  3. 3. 88% of U.S.smartphoneowners use whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  4. 4. 45% of U.S.tablet ownerswatch TV w/their device daily *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  5. 5. 41% ofsmartphoneowners watch TVw/ device daily *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  6. 6. U.S. and UK usershave highersimultaneous usethan rest of world *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  7. 7. Largest SocialTVapp, GetGlue, hasjust over 2 millionusers *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  8. 8. Upcoming 2012Olympic Games willbe “most-social”TV event ever *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  9. 9. U.S. smartphoneuse is now nearingtipping point:49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  10. 10. @piersmorgan gains650-700 followers aminute when handleis on screen *http://www.todayonline.com/TechandDigital/Digital/EDC120402 -0000109/Twitter-UK-boss-says-social-TV-happens-whether- broadcasters-like-it-or-not
  11. 11. U.S. smartphoneuse is now nearingtipping point:49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
  12. 12. Want to knowmore?Tweet at us. Like us. Visit our site.

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