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10 Things You Need to Know About: SocialTV
 

10 Things You Need to Know About: SocialTV

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More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows. ...

More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows.

The chance for marketers to tap into this duality of attention is increasing every day.

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    10 Things You Need to Know About: SocialTV 10 Things You Need to Know About: SocialTV Presentation Transcript

    • 10 Things You Need to Know About: SocialTV
    • 86% of U.S.tablet ownersuse them whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • 88% of U.S.smartphoneowners use whilewatching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • 45% of U.S.tablet ownerswatch TV w/their device daily *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • 41% ofsmartphoneowners watch TVw/ device daily *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • U.S. and UK usershave highersimultaneous usethan rest of world *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • Largest SocialTVapp, GetGlue, hasjust over 2 millionusers *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • Upcoming 2012Olympic Games willbe “most-social”TV event ever *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • U.S. smartphoneuse is now nearingtipping point:49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
    • @piersmorgan gains650-700 followers aminute when handleis on screen *http://www.todayonline.com/TechandDigital/Digital/EDC120402 -0000109/Twitter-UK-boss-says-social-TV-happens-whether- broadcasters-like-it-or-not
    • U.S. smartphoneuse is now nearingtipping point:49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338
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