Maintain humour - scenario Tesco new range brought out for Christmas – amazing modern wonders of technology, Incredible what scientists can do. Question is should they? There is real temptation to build something because you can, its cool, you can amaze your friends – but what’s the Tastes, Smells and when cut open looks like an Orange – so what is the point of a Green orange
Mutliple Opinions For Start Up Failures They don’t talk to customers earlier enough Tech Crunch Dead Pool Commentary from leading experts about reasons for Start Up Failures Seth Godin, Al Ries Steven Gary Blank, Paul Graham, Nic Brisbourne, Paul Scoblizer http://onstartups.com/tabid/3339/bid/69/Startup-Failures-Five-Ways-To-Crash-Your-Startup-Which-Will-You-Pick.aspx Dharmash Shah http://scobleizer.com/about/ Base on my observations, research and experience working with start-ups many fail to consider the customers early enough
What is the purpose of the product How can it transform my business Increase sales, improve productivity, reduce waste, save costs Doing something &quot;simple&quot; at first glance does not mean you aren't doing something meaningful, defensible, or valuable. Paul Graham Y Combinator
Job Insecurity, Risk Averse, VC’s Wary, Reluctance to Invest, Fearful of Change, Budget Freezes,
The market is tough out there, investors are unforgiving, prospective clients are time poor, job insecurity is rife, ideas are treated with suspicion – BUT no matter what the economic climate there is always opportunity, by understanding your target market landscape you increase your chances of success Your knowledge of the market, competitors, price points, needs and trends puts you in a stronger negotiating position with investors and demonstrates your credability professionalism and investment potential.
Founded in 2008, Shiply.com matches people needing to move goods with transport companies going there anyway. Over 25% of lorries run completely empty of cargo and over 50% run only part-full. By enabling consumers and businesses to make use of this spare capacity, Shiply.com dramatically cuts down on CO2 emissions, increases the profitability of transport companies and saves the consumer up to 75%. Shiply matches you with thousands of green transport companies already making similar trips. Sad Facts - 25% of Lorries on Britain's roads run empty, resulting in an un-necessary 36 million tonnes of CO2 emissions every year. That's 7.2% of the UK's carbon footprint - an enormous waste. We makes use of this waste by matching consumers and businesses with eco logistics providers who have capacity to spare. Since June 2008 we have saved 4,554,155 miles - that's about 182 times around the world! And over 2,136,552 kg of CO2 - that's about the same as you flying from London to New York 3,514 times! AlertMe is an affordable and easy-to-use Smart Energy and Home Monitoring system that connects straight to you via broadband or phone to put you in complete control The AlertMe service was launched in 2008 and is constantly expanding, offering home owners the ability to manage home energy, home security, and lots more, all in one great value service that is simple to use World on a Hanger is a feature rich, hosted software package for apparel and accessories labels. Our customers use the system to streamline their sales, purchasing and production. WoaH eliminates the time wasted with Excel or paper-based workflows. http://www.worldonahanger.com/tour
VC Funding For Projects: http://www.vccafe.com/2009/01/25/the-chosen-start-ups-of-mini-seedcamp-tel-aviv/ http://deals.venturebeat.com/ Scan the Investment Press
The Value Of Green Oranges
The value of green oranges?
What is the relevance & value of your product ? <ul><li>Do you know who your customers are? </li></ul><ul><li>Do you know how to reach them? </li></ul><ul><li>Do you know what they need? </li></ul><ul><li>Do you have something that they need? </li></ul><ul><li>Will they pay for it? </li></ul><ul><li>How much will they pay? </li></ul><ul><li>The research that you do early in the process can save you wasting time, energy and resources. </li></ul><ul><li>Best of all its FREE </li></ul>
<ul><li>Investors do not get excited by ‘Me too’ </li></ul><ul><li>Products </li></ul><ul><li>Investors do not have time to understand </li></ul><ul><li>your USP </li></ul><ul><li>Investors do not have time to create your </li></ul><ul><li>market </li></ul><ul><li>YOU MUST KNOW YOUR MARKET </li></ul><ul><li>KNOWLEDGE IS POWER </li></ul>Ideas are a dime a dozen
<ul><li>Match Each Feature To A Customer Benefit/Need </li></ul><ul><li>Make Each Feature Count </li></ul><ul><li>Do not try and target too large a market when you are proofing the concept. </li></ul><ul><li>Niche and narrow provides </li></ul><ul><li>focus, direction and purpose </li></ul>What is the relevance and value?
Start ups to watch Shiply Alert Me Vouchacha MinuteBox Woobius World on a Hanger
<ul><li>Increase in strike action by postal service </li></ul><ul><li>Introduction of govt legislation and its impact on an industry – e.g implications of Legal Services Act 2007 and threats posed to small to medium sized law firms </li></ul><ul><li>Tightening of Public Sector Expenditure to control costs, increase efficiencies, mergers in Primary Care Trusts </li></ul><ul><li>Phenemonal growth in Voucher/Coupon initiatives delivered via mobile e.g Sainsburys, Tesco, Starbucks </li></ul>Real Opportunities
<ul><li>Selling becomes easier if you know who your customers are </li></ul><ul><li>If you can understand their market, trends, problems, headaches </li></ul><ul><li>If you can identify a need </li></ul><ul><li>KNOWING YOUR CUSTOMERS GIVES FOCUS, DIRECTION & PURPOSE </li></ul>Shortening the Sales Cycle
Beware of Green Oranges Beware of green oranges
Zebedee Franklin Spring United Consultancy Growing your business M: 078940 33677 T: 0207 193 6194 Skype: ZebSeb68 Twitter: Spring68 www.springunited.co.uk