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In the 2013 holiday season, high-end watch retail giant Tourneau worked with
Spredfast to launch a 360-degree, omni-channe...
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200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com
Tourneau launched...
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See how Tourneau boosted holiday sales with social campaign

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During a time where every retailer is competing for attention, Tourneau launched a social campaign leveraging web, advertising, Twitter and Facebook to increase brand awareness and help their audience find the perfect gift. Through a clever mix of social engagements, they were able to reach over 2 million people and increase online sales by 57%, during the busy holiday seas

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Transcript of "See how Tourneau boosted holiday sales with social campaign"

  1. 1. In the 2013 holiday season, high-end watch retail giant Tourneau worked with Spredfast to launch a 360-degree, omni-channel social campaign that reached over 2 million people and boosted web transactions by 57%. Tourneau Boosts Online Holiday Watch Sales By 57% with Social Campaign OBJECTIVES: • Drive 2013 online holiday sales. • Increase brand engagement, awareness, and buzz during the 2013 holiday season. • Drive conversation on Tourneau.com, Twitter, and Facebook pages. • Create a high level of social conversation and earned media. Year-over-year increase in online sales with a 57% higher transaction rate Year-over-year increase in online sales with a 42% higher average order value Year-over-year improvement in social engagement with a 156% increase in page views Year-over-year increase in average time spent on website by 12% Case Study RESULTS:
  2. 2. “ 200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com Tourneau launched a new corporate campaign around the slogan #TourneauKnows during the 2013 holiday season. They worked with Spredfast to amplify this message with a 360-degree, omni- channel campaign that incorporated physical advertising, Twitter, Facebook, and Tourneau.com. First, Spredfast worked with Tourneau’s digital agency, Nervewire, to create a social campaign on the Tourneau.com web and mobile site. They developed a top sliding carousel of images, a fill-in-the- blank where consumers could ask questions of Tourneau, answers from the @Tourneau account and a mosaic featuring real-time, fan-sourced Tourneau content, a video, and brand images. Tourneau also launched #TourneauKnows with units in Grand Central Station that advertised the campaign. SOLUTION: We made a push in 2013 to engage with our customers to find the perfect gift for their loved ones or themselves during the holiday season. We looked to leverage social platforms and the #TourneauKnows hashtag to drive a conversation that in the end expanded our customer base and resulted in a higher average sale and higher sales volume. SCOTT MCALLISTER SVP OF MARKETING AND DIGITAL EXPERIENCE AT TOURNEAU

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