the Retail Industry and Social Media

SOCIAL MEDIA Retail IndustrySocial Media Challenges and Trends and the 42% of online consumers “follow” retailers socially. The average consumer follows about 6 retailers. - shop.org 2011Taking the next step in socialRetail companies are currently engaged in the second phase of social media as multiple managersare brought on board to run more targeted social campaigns and strategies. By fully integrating socialmedia into all levels of their organizations, Retail companies are experiencing more effective marketingcommunications, higher customer satisfaction and driving online sales. With high numbers of sociallyactive personnel and increasing distribution of social throughout companies, the Retail industry is aheadof the curve in terms of social media execution and practice.Expanding Social Initiatives with OversightWhile Retail companies continue to expand their social presences, coordination of messaging and contentapproval is becoming increasingly important to maintain the core branding of these companies. A risingnumber of employees will be representing Retail companies socially, and as they communicate withmore users online, the approval paths and permissioning processes will need to adapt to handle morecontent coming from more individuals. Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

Growing Social Capabilities with Using an enterprise-level SMMS would assistTechnology Retail companies in many ways, including:As large Retail companies continue toinvest in social, they will look for robust Multi-level permissioning ensures that allsolutions to manage and analyze their content is approved before publishing.campaigns. Although prosumer tools allowcompanies to monitor and respond, largercorporations are experiencing the need for In-depth analytics detail all aspects ofexpanded capabilities. By investing in an activity across social media sites andenterprise-level platform, Retailers will be accounts, including conversions like traffic toable to optimize their social presences by website and purchases.learning what is driving engagement andconversions and scaling social across moreusers with greater coordination. Location-based and region-specific targeting of users and influencers to localize contentGoing local with Social and campaigns.Retail companies are expanding socialmedia teams beyond small corporate unitsto multi-tier teams focused on effective Identifying advocates and influencers talkingengagement and campaign execution. about your brand or products.Larger companies can realize major benefitsby localizing their efforts. Retailers will The ability to segment activity in social bybegin placing a greater focus on localizingtheir messages and establishing regional, brand, company and product to gain insightor even store-level, accounts to interact into the impact of social media on thesewith consumers on a more personal level, specific areas.while maintaining a consistent corporatemessage across all social communications.Social Shopping and CommerceSocial is the new shopping currency. Retail-focused social channels will change the wayconsumers shop, discover products, and make purchases. Social network sites like Pinterest arenow creating the perfect intersection of content, community and commerce for 2012 and beyond. Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

the Retail Industry and Social Media

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