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The Newsroom: How Brands are Becoming Media Companies

by on Oct 17, 2013

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Breaking: Faced with a content surplus and a consumer attention deficit, brands need to deploy a content strategy that connects the right audience with the right content on the right channels. Michael ...

Breaking: Faced with a content surplus and a consumer attention deficit, brands need to deploy a content strategy that connects the right audience with the right content on the right channels. Michael Brito, author of "Your Brand, The Next Media Company", Slideshare's Marisa Wong, and Spredfast's Jordan Slabaugh report on key lessons from traditional media companies and the technology that make this transition possible.

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The Newsroom: How Brands are Becoming Media Companies The Newsroom: How Brands are Becoming Media Companies Presentation Transcript