The Media Industry and Social Media

SOCIAL MEDIA Media IndustrySocial Media Challenges and Trends and the 44% of smartphone/tablet owners have visited a social networking site while watching a TV Program. -Nielsen 2012Building true socialMedia companies are currently engaged in the second phase of social media as more people are beingbrought on board to run more targeted social campaigns and programs. By fully integrating social mediainto all levels of their organizations, Media companies are more effectively sharing content, efficientlycommunicating with their networks, and experiencing stronger financial returns by being driving traffic tocontent and advertising.As Media companies continue to use social media successfully, they will increase the level of integrationbetween their traditional outlets and social media publishing, providing engagement opportunities andhigher traffic to media outlets – helping to increase revenues through advertising and content consumption.Scaling Social EffortsWhile Media companies continue to expand their social presences, coordination of messaging and contentapproval is becoming important to maintain core branding. With multiple brands, outlets and Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

content domains, a large number of Using an enterprise-level SMMS would assistemployees will be representing Media Media companies in many ways, including:companies socially and as theycommunicate with more users online, Multi-level permissioning ensures that allcentralized content and reporting willbecome more important as a way to enable content is approved before publishingefficient content sharing, ensure consistentmessaging, and provide comprehensive In-depth analytics report on all aspectsanalysis of activity and engagement. of activity across social media sites and accounts that can be used to evaluate ROIMaturing Social Technologies and performance.with ProgramsAs large Media companies invest in social,they will look for effective solutions to Simplified and centralized campaignhandle the management, coordination management across all channels.and analysis of their campaigns. Largercorporations are running out of capabilitieswith their current prosumer solutions. High-level monitoring of user interaction andInvesting in enterprise-level platforms engagement.will enable Media companies to centralizetheir efforts across brands and employees,as well as optimize their social presences A centralized Content Library to harnessthrough a higher level of reporting and employees with approved and relevantanalysis capabilities. content to share across social accounts.TV goes socialMany networks have already begun to integrate social TV into their programming, either throughpolling or integrating social elements within the show. Social media played a pivotal role in the lastpresidential election, and it will likely be more integrated into future political broadcasts. As newsand media channels fight hard to keep their viewers engaged, networks like CNN and Fox havemade significant strides to engage their Audience socially. This will require the ability to monitorand respond to user activity, as well as report on the success of these efforts. Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

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The Media Industry and Social Media

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