Your SlideShare is downloading. ×
Snackable Social Business Strategies: Segmentation & Targeting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Snackable Social Business Strategies: Segmentation & Targeting

1,505

Published on

No matter the size of your social network, the traits, interests, and motivations of individual members matters. Learn how to define target audiences, utilize network targeting capabilities, and …

No matter the size of your social network, the traits, interests, and motivations of individual members matters. Learn how to define target audiences, utilize network targeting capabilities, and optimize content based on performance.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,505
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
39
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Snackable Social Business Strategies by Spredfast Lesson 7 of 8 Segmentation & Targeting | Social Studies Whether your social networks have one thousand or one million community members, their individual traits, interests, and motivations vary. Expecting a single message to resonate with every individual in your network is a delusion. Brands now have the opportunity to segment messages for multiple audiences, similar to targeting capabilities available through other media channels. In targeting messages to different audience segments, brands can publish specific content to specific individuals to personalize and improve their social experience. Define target audiences The first step in targeting social activity is to define the key audience segments your brand wants to reach. Identify and group specific customer attributes to create unique audience profiles. High-level audience elements may include demographic details like geography, language, gender and age. As your targeting becomes more robust, elements such as interests and professional attributes can be added to this organization. some people don’t receive updates as often from your company. Or, more likely, it implies that your brand will create additional messaging that targets the same content to multiple audience segments. Optimize content based on performance Segmentation and targeting doesn’t end when a message is published. Message personalization is an iterative effort that can be enhanced over time. Monitoring engagement and responses Embrace social network from specific segments can help your targeting capabilities brand gain a deeper understanding of Social networks have expanded the what does and does not appeal to each ability for brands to publish both target audience. These insights can be promoted and organic content in used to inform future strategies and - George H. Mead a targeted way, allowing brands to tactics—from content themes that provide a personal experience that garner higher levels of interaction to users have come to expect on social the days and times when each target networks.. Assess each message by asking whether audience is most engaged. Since social networks give it’s relevant for your entire network or only portions preference to engaging content in user’s newsfeeds, of your audience. From there, your brand’s messaging this optimization process can lead to better resonance and content can be tailored to reach the precise groups and higher visibility. best suited to see and engage with it. This might mean “Society is unity in diversity.” www.spredfast.com | info@spredfast.com | @spredfast

×