Snackable Social Business Strategies: Orchestration

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Big brands are activating more people to engage in more conversations across more channels in social media. Learn how to create internal workflows, centralize content and program planning, and …

Big brands are activating more people to engage in more conversations across more channels in social media. Learn how to create internal workflows, centralize content and program planning, and archive activity.

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  • 1. Snackable Social Business Strategies by Spredfast Lesson 3 of 8 Orchestration | Music Big brands are activating more people, to engage in more conversations across more channels in social media. Inherent in this growth is the need to layer in added coordination, processes, and enablement so that social activity can be seamless and scalable. Maintain a conversation history Determine necessary workflows and approvals Conversations with customers, prospects and community Certain types of content and activity require members are like any other relationship - they build stricter oversight and approvals in social. Company over time. And while you can’t guarantee the same team announcements, legal issues, crisis response, and even member will engage directly entire content plans in with a given member of your highly regulated industries social community every single like finance or healthcare time, the ability to understand can require complex and communicate details of approval structures. Even previous interactions allows in less regulated industries, social teams to coordinate brands often require efforts in a non-resourceworkflows that allow the social team to effectively intensive manner. Creating notes, internal references communicate with other and surfacing conversation internal stakeholders (e.g. - Desmond Tutu legal, support, product, histories from weeks or or corporate comm.) months prior makes real-time Establishing which activities necessitate approval or engagement more personal and valuable, for both your routing allows social teams to react and respond faster social community and your brand. and adhere to communication guidelines. Centralize content and program planning Establish internal coordination processes Centralize your social plan, including brand messaging, announcements, events, and campaigns to give team Your social team is listening, sharing compelling members visibility into a more complete view of your content, and responding to community activity. social world. Planning these types of content in advance Identifying which team members are responsible for each area of activity and documenting this process puts in a social editorial calendar also opens up bandwidth your team in a proactive position. Rather than worrying for real time engagement. Provide members of about who should respond to each comment, post, or your social team with pre-approved content such as responses to FAQs, approved multimedia assets, and question—or even worse, not responding at all—your sample messaging to empower them to stay agile and brand can seamlessly operate and focus on delivering on brand when engaging in real time. great experiences to customers. “How could you have a soccer team if all were goalkeepers? How would it be an orchestra if all were French Horns?” www.spredfast.com | info@spredfast.com | @spredfast