Snackable Social Business Strategies: Creating Social Content
Snackable Social Business Strategies by Spredfast
Lesson 5 of 8
Creating Social Content | English
From a 140 character tweet, to an Instagram
photo, to a 1000 word blog post, great content is the heart of social media.
Brands can think about content in three distinct categories - creation
of new content, curation of existing content from brand or community
activity, and conversations. A compelling mix of these three content
categories creates a valuable experience for your network and achieves
social business objectives.
Create compelling social content
with these individuals by shining a light on their
Compelling content is the glue that holds brands’ social
perspectives and builds community by introducing your
networks together. Great content satisfies the desires of
fans and followers to other interesting, relevant voices.
your social community and supports the goals your brand
And most likely, those same community members will be
is looking to achieve on social. A social content strategy is
more inclined to share your content in the future.
not “one-size-fits-all”. Existing
content used in other
Converse and engage with
can help jump-start content
Social networks were created to
planning, but it shouldn’t
foster more personal, connected
be a copy-paste operation.
relationships online. Smart brands
Different types of content
converse with users in the same
inspire different audience
way they would in a face-to-face
dialogue. Starting conversations
actions. Snackable, short
directly from your brand is part of
- Benjamin Franklin
content and multimedia is
this, but so is finding and joining
often ideal for engagement
existing conversation threads
and sharing, whereas longer,
taking place amongst your broader
more in-depth content can raise your brand’s profile as
social community. Assessing conversations your brand
an industry expert and build trust for later consideration.
wants to begin and assessing which existing dialogues
you can enter and add value to, are core components of a
Curate valuable content from other channels and users
comprehensive content strategy.
One-sided relationships rarely prosper, and as a brand,
that means you shouldn’t exclusively share content about
Define and balance the social content mix
your products, services, and company. Sourcing and
The framework for a brand’s social content can vary.
sharing content from your broader community—fans,
Define your business objectives and your audiences
industry experts, news sources, and partners—ensures
needs. Then, take the steps to determine the mix
you are staying relevant and consistently delivering
between created, curated and conversation-based
value. Sharing content from others builds relationships
content to satisfy both priorities.
“If you would not be
forgotten as soon as you
are dead, either write
something worth reading
or do things worth writing”
www.spredfast.com | firstname.lastname@example.org | @spredfast