Synthesize Paid, Owned , and Earned with Spredfast
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Synthesize Paid, Owned , and Earned with Spredfast

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Successful social brands use Spredfast to let owned and earned content performance direct their paid strategy in order to maximize social results.

Successful social brands use Spredfast to let owned and earned content performance direct their paid strategy in order to maximize social results.

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Synthesize Paid, Owned , and Earned with Spredfast Document Transcript

  • 1. Synthesize Paid, Owned, AND Earned with Spredfast Social marketing efforts are more effective if you combine content on owned media channels with earned audience interactions and paid advertising options. However, most social teams manage owned content, earned media, and advertising decisions separately. Successful social brands use Spredfast to let owned and earned content performance direct their paid strategy in order to maximize social results. Spredfast helps you synthesize paid, earned, and owned content to drive engagement, conversion, and business results. Amplify Effective Content Spredfast makes it easy to understand which content drives quality engagement and lets you amplify it across all of your social accounts. By removing the guesswork, you can use clear insights to expand reach and engagement. Harness Earned Media You can monitor earned engagement to learn when your audience initiates important conversations and responds to owned content. Spredfast streamlines your team’s ability repurpose earned media to amplify reach and engagement. Balance Owned, Earned & Paid Spredfast allows you to compare the performance of owned, earned, and paid content across all social networks and accounts. You can use this insight to continuously improve content and engagement strategies. Optimize Paid Promotion Armed with insight about high performing social content, you can make more informed decisions about paid social promotions on Facebook, Twitter, LinkedIn and Google+. 18 | Spredfast Study Guide Section 8: Paid - Owned and Earned Back To Top
  • 2. PAID-OWNED-EARNED SUCCESS STORY RACKSPACE Rackspace Hosting combines paid, owned, and earned elements to connect with users and fans. By sharing great owned content, amplifying positive earned media, and using paid options on social channels, Rackspace increases brand awareness, builds brand loyalty, and drives conversion. These right rail Facebook Ads include a clear call to action and compelling purchase info. By Retweeting or engaging with a user’s positive review, Rackspace builds positive brand awareness. Rackspace created a video asking kids to explain the cloud. When shared on Google+ and Facebook, the video was Shared and Liked/+1’d many times. In a single post, Rackspace is sharing an earned media impression from an owned social property and amplifying the message with paid promotion (Facebook Sponsored Stories.) THE BIG PICTURE Don’t make decisions about which posts to amplify and promote in a vacuum. For better results, make sure you and your team leverage actual social performance insight to inform your paid promotion programs. Spredfast provides actionable insight about your audience, content, and engagement. This knowledge can help you and your team understand how to optimize paid promotions on Facebook, Twitter, LinkedIn, and Google+. For more ideas on Paid - Owned and Earned, refer to The Social Business Textbook - Chapter 8. 19 | Spredfast Study Guide Section8: Paid - Owned and Earned Back To Top