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Spredfast VolunteerMatch Case Study
 

Spredfast VolunteerMatch Case Study

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A case study on how VolunteerMatch, a nonprofit connecting good people to good causes, is using Spredfast to grow and better engage with their community.

A case study on how VolunteerMatch, a nonprofit connecting good people to good causes, is using Spredfast to grow and better engage with their community.

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    Spredfast VolunteerMatch Case Study Spredfast VolunteerMatch Case Study Document Transcript

    • VolunteerMatch strengthens communities by making it easier for good people and good causes to connect. The organization welcomes millions of visitors a year and has become the preferred internet recruiting tool for more than 83,000 nonprofit organizations. Challenge: Before implementing Spredfast, VolunteerMatch was struggling to manage an increasing number of social campaigns using an excel sheet to view content and record metrics. They knew they wanted to grow their program and needed a solution that would make it easier to manage content creation, enable advanced community engagement, and provide in-depth analytics. Solution: In late 2010, after evaluating several social media management platforms, Spredfast became the obvious choice for VolunteerMatch because of its ability to effectively run multiple, simultaneous campaigns as well as being able to tag incoming and outgoing content for an easy view of campaign results. Today VolunteerMatch uses Spredfast to engage with over 35,000 Facebook, Twitter and LinkedIn followers. As their business grows and social initiatives change, Spredfast has the capabilities and flexibility to help their social team succeed. Results: 33% reach increase across all social channels from Jan 2011 to Jan 2012 38% engagement increase across all social channels from Jan 2011 to Jan 2012 Overall social programs are now managable and trackable with the help of Spredfast content tagging features Insights into campaign success helped produce better content which resulted in 6% increase in on-site time
    • Takeaways: » Audience varies on each social network. Cross-platform sharing is crucial. » Facebook engagement increases when brands ask questions. This engagement and feedback can be used to create relevant content. » Content-strategy must be flexible. As VolunteerMatch’s networks grow and volunteer interests change, they rely on Spredfast to provide social metrics and insights to help them stay relevant. “Spredfast has changed the way we use social as an organization. The robust platform has enabled us to effectively manage multiple cross-platform campaigns, allowing us to partner with more nonprofits and businesses to impact volunteer engagement.” - Shari Ilsen Online Communications Manager, VolunteerMatch » Social analytics can reveal what topics or types of content an audience is most interested in and guide future campaigns and activity. How Spredfast Helped: » Engagement - Spredfast has helped VolunteerMatch identify trends and patterns in follower interaction, enabling them to plan and share content that gets optimal engagement. » Benchmarking & Analytics - VolunteerMatch relies on Spredfast to provide key social metrics and insights to help them plan content. » Relationship Building - Using Spredfast has helped VolunteerMatch grow their networks and use social to form relationships with potential corporate clients and partners. » Monitoring & Listening - Using Spredfast’s social business platform, VolunteerMatch can efficiently keep track of all social media presences and campaigns across all networks from one dashboard. Social Business in Action After implementing Spredfast, VolunteerMatch is now able to tag and archive all of their social data. They can now benchmark social activities, measure efforts and success and involve more employees in their social programs. 200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com