Spredfast VolunteerMatch Case Study

case study VolunteerMatch strengthens communities by making it easier for good people and good causes to connect. The organization welcomes millions of visitors a year and has become the preferred internet recruiting tool for more than 83,000 nonprofit organizations.Challenge:Before implementing Spredfast, VolunteerMatch was struggling Results:to manage an increasing number of social campaigns using 33% reach increase across all socialan excel sheet to view content and record metrics. They knew channels from Jan 2011 to Jan 2012they wanted to grow their program and needed a solutionthat would make it easier to manage content creation, enable 38% engagement increase across alladvanced community engagement, and provide in-depth social channels from Jan 2011 to Jananalytics. 2012Solution:In late 2010, after evaluating several social media management Overall social programs are now managable and trackable with theplatforms, Spredfast became the obvious choice for help of Spredfast content taggingVolunteerMatch because of its ability to effectively run multiple, featuressimultaneous campaigns as well as being able to tag incomingand outgoing content for an easy view of campaign results. Insights into campaign successToday VolunteerMatch uses Spredfast to engage with over helped produce better content which35,000 Facebook, Twitter and LinkedIn followers. As their resulted in 6% increase in on-sitebusiness grows and social initiatives change, Spredfast has the timecapabilities and flexibility to help their social team succeed.

Takeaways:» Audience varies on each social network. Cross-platform sharing is crucial. “Spredfast has changed the way we use social as an organization.» Facebook engagement increases when brands ask questions. The robust platform has enabled This engagement and feedback can be used to create relevant us to effectively manage multiple content. cross-platform campaigns, allowing us to partner with more nonprofits» Content-strategy must be ﬂexible. As VolunteerMatch’s and businesses to impact volunteer networks grow and volunteer interests change, they rely on engagement.” - Shari Ilsen Spredfast to provide social metrics and insights to help them Online Communications Manager, stay relevant. VolunteerMatch» Social analytics can reveal what topics or types of content an audience is most interested in and guide future campaigns and activity.How Spredfast Helped:» Engagement - Spredfast has helped VolunteerMatch identify trends and patterns in follower interaction, enabling them to plan and share content that gets optimal engagement.» Benchmarking & Analytics - VolunteerMatch relies on Spredfast to provide key social metrics and insights to help them plan content.» Relationship Building - Using Spredfast has helped VolunteerMatch grow their networks and use social to form relationships with potential corporate clients and partners.» Monitoring & Listening - Using Spredfast’s social business platform, VolunteerMatch can efﬁciently keep track of all social media presences and campaigns across all networks from one dashboard. Social Business in Action After implementing Spredfast, VolunteerMatch is now able to tag and archive all of their social data. They can now benchmark social activities, measure efforts and success and involve more employees in their social programs. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

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Spredfast VolunteerMatch Case Study

by Spredfast on Aug 06, 2012

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