The Consumer Packaged Goods Industry and Social Media

SOCIAL MEDIA Consumer Packaged and theSocial Media Challenges and Trends Goods Industry Women ages 25 to 54 with children at home - a key CPG demographic - each spent an average of 484 minutes on Facebook in February, 14 percent more time than the site’s typical user. - Businessweek 2012Creating a Unified Brand Through Distributed PresencesMembers of the CPG industry are beginning to realize the power of social media to create consistencyacross distributed presences. Effective channel integration that links traditional media with social mediapresents a challenge to the industry and an opportunity for those CPG brands able to effectively marrythe two.Deriving Useful InsightCPG companies across the board are starting to see the potential that social media has to offer andare looking for ways to analyze and act on the rich pool of data that exists on social platforms andapplications. This means coordinating social data with web analytics tools to see how tweets andFacebook posts turn into clickthroughs and conversions. It also means diving into user engagement toidentify influential brand advocates and gauge sentiment about brands and specific product offerings. Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

Turning Social Into a Legitimate Using an enterprise-level SMMS wouldAsset assist Consumer Packaged GoodsCPG brands are graduating from early companiesin many ways, including:experimental attitudes and approachesto social media to strategic planning and Multi-level permissioning ensures that allexecution of social initiatives. Articulating content is approved before publishingthe value of social media for a largerbudget and more personnel resources isbest achieved by viewing social media In-depth analytics report on all aspectsmanagement as an enterprise solution. of activity across social media sites andEmpowered by the right technology, CPG accounts that can be used to evaluate ROIcompanies are able to execute social and performance.programs at scale and analyze socialimpact by brand, individual product, etc.Increasingly, companies will be able to Simplified and centralized campaignlink social data to traffic and conversion at management across all channels.other digital and physical outposts. Enterprise-scale helps companies get quickly acclimated internally to social.eCommerce and Sales As CPG companies continue to expandand refine their social media presences, growth in eCommerce for CPG brands is on the horizon.Whether directly on social platforms, via online “big box” shops, or through a brand’s webpresence, socially empowered consumers will increasingly seek opportunities to make purchasesonline. Spredfast Inc. 412 Congress Ave., Austin, Texas 78701 | @spredfast | info@spredfast.com

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The Consumer Packaged Goods Industry and Social Media

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