Spredfast Bazaarvoice Solution Overview

Spredfast Bazaarvoice Solution Overview






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Spredfast Bazaarvoice Solution Overview Spredfast Bazaarvoice Solution Overview Document Transcript

  • SOLUTION OVERVIEWAmplify your ratings and reviews I love this product!across social media - John S. Austin, TXLeverage your advocates to boost engagement and conversion 70%Most Americans look at ratings and reviews before making a purchase. People trust reviews morethan “marketing” messages. So if you’re a social team looking for compelling content, what couldbe better than product ratings and reviews written by real consumers? OF AMERICANS LOOK AT REVIEWS BEFORE MAKINGWith Bazaarvoice technology integrated into the Spredfast SMMS platform, it’s easy to monitor, A PURCHASE DECISIONmanage and share those organic user reviews on Facebook, Twitter and LinkedIn. Once they’re (Google, ”Zero Moment of Truth“)part of the social conversation, those powerful endorsements can go to work — boostingengagement and driving sales. CONSUMER REVIEWS ARE 12XSpredfast | Bazaarvoice Integration at a Glance MONITOR RATINGS AND REVIEWS MORE TRUSTED THANConsumer ratings and reviews are delivered Build custom search streams to focus on BRAND-GENERATEDdirectly to your Spredfast Social Inbox as specific products, ratings and review feedback. MARKETING MESSAGES (eMarketer, February 2010)Search Streams.IDENTIFY AND MANAGE GREAT REVIEWS EFFICIENTLYRoute a review to the correct team forfollow-up offline. You can then leverage the Manage ratings and reviews right alongside other user-generated content from all social SOCIAL FANS AND FOLLOWERSbest reviews to fuel social content creation, networks. ARE A BRAND’S BESTaugment campaigns and build review-driven CUSTOMERS (Forrester, “The Facebook Factor“)social ads.SHARE VALUABLE REVIEWS EASILY SPREDFAST ANDAmplify consumer ratings and reviews Target amplified posts on Facebook and BAZAARVOICEon Facebook, Twitter and LinkedIn. Posts LinkedIn based on gender, age, professionalautomatically incorporate key info — including experience, location and more, so you can BRING THEproduct, location, rating and a link to the directly reach audience segments that are TWO TOGETHERproduct page. Hundreds (even millions!) of most likely to purchase. FOR MAXIMUMfans can then read and share those reviews ENGAGEMENT ANDwith their networks. CONVERSION.MEASURE ENGAGEMENTMeasure shares, likes, comments and clicks on Use comparative analytics to discover trends,your amplified reviews to compare results and new target audiences, and demand forevaluate ROI. additional reviews.
  • REAL-WORLD SNAPSHOT STEP 1: Review from website STEP 2: Positive review is STEP 3: Amplify review STEP 4: Engage on social is pulled into Bazaarvoice identified in Spredfast through Spredfast using Spredfast passed to Spredfast Jennifer, Social Media Manager, Online Camera Store Jennifer receives a five-star review in her Spredfast Social Inbox. With just a few clicks, she can amplify that review across her social channels. In seconds, she can let a very happy customer tell millions of people how much he loves his new camera. She has also provided her social audience with a direct link back to their website — where they can purchase the camera, read more reviews or find related products.Set Up is Easy1) Determine your strategy for consumer content — which product reviews will you use and how will you use them?2) Provide Spredfast with your Bazaarvoice API key.3) Add Bazaarvoice stream(s) to your Social Inbox.4) Start turning happy customers into social salespeople!Let’s Get StartedSpredfast helps many of the world’s greatest brands build their social presence. Bazaarvoice helps a lot of the same brands harnessthe power of consumer ratings and reviews. By integrating your Bazaarvoice reviews with your Spredfast SMMS, you can make themost of this valuable content. Best of all, Spredfast makes it easy.Ready to amplify reviews and sell your product on social?Contact info@spredfast.com to get started today. 412 Congress Ave | Austin, TX 78701 | (888) 212-2216 | info@spredfast.com Copyright © 2013 Spredfast. All rights reserved.