• Share
  • Email
  • Embed
  • Like
  • Private Content
Social Leadership Series: How Likeable Brands WIn
 

Social Leadership Series: How Likeable Brands WIn

on

  • 1,224 views

Likeable Media’s Dave Kerpen joins Jordan Slabaugh, Spredfast’s Director of Social Media, to discuss why being likeable matters and how great social experiences build lasting relationships. Dave ...

Likeable Media’s Dave Kerpen joins Jordan Slabaugh, Spredfast’s Director of Social Media, to discuss why being likeable matters and how great social experiences build lasting relationships. Dave will outline 7 key social strategies that winning brands take to acquire, retain, and grow customers.

Statistics

Views

Total Views
1,224
Views on SlideShare
1,220
Embed Views
4

Actions

Likes
4
Downloads
29
Comments
0

3 Embeds 4

http://tailieumarketing.net 2
https://www.rebelmouse.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Welcome!Housekeeping.
  • Introductions.Today we are going to talk about how brands build relationships to become Likeable. Dave is going to share 7 ways successful brands do this, but first I want to take start by laying the foundation why becoming Likeable is important and the lens to think about the ideas in Dave’s discussion today
  • Likeable brands are not born overnight. It’s not about quick winsBut rather it’s a consistent approach that builds over time through moments of likeability
  • Aspiring Likeable brands start by asking why.We talk about the not-so-simple-question of Why regularly at Spredfast. :- We ask ask ourselves as a company why we do what we do (and why it makes a difference)- We ask our partners about their missions and why it matters to businesses and consumers.And we ask our customers why they are in business and how social can make an impact
  • POWER COMES IN BELIEF WITHIN PEOPLE and the potential for this resides in every level of businessEmbracing the approach of being …Purpose drivenValue based (real or perceived) And tapping into human emotion… gives customers, partners and others something greater to BELIEVE in and AFFECTS real business outcomes.Think of the last time you made a big purchase decision at work: how much did your dynamic with the your sales rep or selling team factor in?Think of the last time you made a personal purchasing decision: did you ask a friend or trusted connections for a recommendation?
  • People are the heart of businessInternally: they create connections and perceptions on your behalf.Externally: they are driven by human needs and emotions.
  • Fundamentally, social media is centered around two things: People and Relationships between these people.Social media thrives from individual people connecting with others and the human need to create / build / sustain relationships that provide value. It’s emotional and interpersonal. It’s why Facebook has more than 1.15 BILLION users.It’s why Twitter has more than 500 million users.And, it’s why these outlets continue growing users and activating engagement between people and their personal relationships.
  • What’s the Why of social and Likeable Business?It’s the connection between brands and relationships through experiences.
  • Marketing isn’t the focus. The focus is on making experiences that fundamentally change our relationship with our audience. The progression grows over time and the results
  • Introductions.Today we are going to talk about how brands build relationships to become Likeable. Dave is going to share 7 ways successful brands do this, but first I want to take start by laying the foundation why becoming Likeable is important and the lens to think about the ideas in Dave’s discussion today

Social Leadership Series: How Likeable Brands WIn Social Leadership Series: How Likeable Brands WIn Presentation Transcript

  • How Likeable Brands Win 7 Ways Brands Build Lasting Relationships Jordan Slabaugh, Director of Marcom & Social, Spredfast Dave Kerpen, CEO, Likeable Media #SFLeaders
  • Jordan Slabaugh Director, Marcom & Social Spredfast @jordanv | @spredfast Dave Kerpen CEO and Author Likeable Media @davekerpen | @likeablemedia Today’s Presenters #SFLeaders
  • The Likeable Brand Journey #SFLeaders
  • Aspiring Likeable Brands start with: Why? • Why are we in business? • Why does it matter to our customers or the world? • Why do we, and others, believe in what we do? #SFLeaders
  • Brands Become Likeable By Embracing “More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.” – Peter Drucker Purpose Value Emotion #SFLeaders
  • If you don’t understand people, you don’t understand business [Said more directly] – Simon Sinek #SFLeaders
  • People and Relationships Enter Social Media #SFLeaders
  • “ Why Social is at the core of Likeable Business Great social experiences build lasting relationships ”
  • We are no Longer Just Marketers We are experience makers capable of changing our relationship status with customers. Top of mind consideration Create and build loyalty Word of Mouth, expanded business
  • #SFLeaders How Likeable Brands Win @DaveKerpen, CEO, @LikeableLocal Author of two @LikeableBook’s dave@likeable.com SlideShare.com/DaveKerpen 7 Ways Brands Build Lasting Relationships
  • #SFLeaders Social Media Realities Social Media cannot make up for a bad product or service. Social Media is not free. Social Media will not bring you instant results.
  • #SFLeaders 11 Simple Social Concepts to Build a Likeable Business #NFIBLIVE
  • #SFLeaders 7 Simple Social Media Concepts to Drive Results Listen. Tell Stories. Advertise. (Better). Provide Value. Be Grateful. Be Authentic. Respond. #NFIBLIVE
  • #SFLeaders Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway #NFIBLIVE
  • #SFLeaders Listen to Your Prospects. #NFIBLIVE
  • #SFLeaders Your Customers are Asking For You. #NFIBLIVE
  • #SFLeaders Listen to Your Customers. #NFIBLIVE
  • #SFLeaders Respond. “Life is ten percent what happens to you and ninety percent how you respond to it.” - Charles Swindoll To Everyone. #NFIBLIVE
  • #SFLeaders Responsiveness is No Longer Optional.
  • #SFLeaders LAST: Listen, Apologize, Solve, Thank
  • #SFLeaders The 4 Most Important Words in Social Media: I’m Sorry & Thank You
  • #SFLeaders
  • #SFLeaders Use Your Unique Brand Voice
  • #SFLeaders Respond to Positive Comments Too.
  • #SFLeaders “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown Tell, Don’t Sell.
  • #SFLeaders My Story
  • #SFLeaders Every Brand Has Many Stories to Tell - Your humble beginnings - Employee challenges - Community & charity partnerships - Inside the lives of leadership - Customers who have overcome obstacles
  • #SFLeaders Use Social & Online Tools to Tell Your Story Website Online Video Webinars eBooks & Whitepapers Tweets Pictures Social Networks “For sale: Baby shoes. Never worn.” - Ernest Hemingway
  • #SFLeaders Inspire Your Customers to Tell Your Story
  • #SFLeaders “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” - Oprah Winfrey Be Authentic: Just Be You.
  • #SFLeaders Be Vulnerable. Be Real.
  • #SFLeaders Be You. Online & Offline. In Public & In Private @dens
  • #SFLeaders Show Your Brand’s Personality
  • #SFLeaders “Many a small thing has been made large by the right kind of advertising.” - Mark Twain Advertise. (Better).
  • #SFLeaders Use Hypertargeting & Nanotargeting on Facebook & LinkedIn
  • #SFLeaders 92% of People Trust Their Friends’ Recommendations
  • #SFLeaders “Strive not to be a man of success, but rather to be a man of value - Albert Einstein Give Away Value.
  • #SFLeaders 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life
  • #SFLeaders Provide B2B ValueThrough Facebook, Webinars, Articles, and White Papers
  • #SFLeaders “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton Be Grateful
  • #SFLeaders The Value of “Thank You”
  • #SFLeaders Donors Choose, R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media
  • #SFLeaders Listen first and never stop listening. Share and inspire stories. Advertise better. Give away value. Be grateful. Be real and be you. Respond to everyone.
  • #SFLeaders Likeable Content: Exclusive Access Email Michele@likeable.com for a FREE copy!
  • #SFLeaders Thank You! Feedback/Grand Prize “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen
  • #SFLeaders Jordan Slabaugh @jordanv | @spredfast Dave Kerpen @davekerpen | @likeablemedia Thank You! Today’s Slides: www.slideshare.net/spredfast #SFLeaders