Seeding the
Social Field
with Great
Content

Linkedin

Facebook

Twitte
r
Curtus

versō

Maxima amicus

alis

o soci
Profe...
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Seeding the Social Field with Great Content

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A tipsheet on how to create and optimize your social content.

Published in: Technology, News & Politics
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Seeding the Social Field with Great Content

  1. 1. Seeding the Social Field with Great Content Linkedin Facebook Twitte r Curtus versō Maxima amicus alis o soci Professi To generate buzz and conversation about your brand, you need to plant content worth talking about. People choose to follow or fan your brand because they expect that you will provide them with content worth their while. Here are a few quick tips to keep top of mind as you cultivate great content. Create a Plan of Action You can’t bury seeds today and expect an oasis to bloom overnight. Create a centralized social editorial calendar to ensure a consistent flow of great content across all of your active social channels. from a recent industry event, or links to a great company or third party blog, keep your audience engaged with diverse content. Welcome Transplants Assign scheduled content to team members and be proactive about content development. This frees up time to nurture your social presence by monitoring, engaging, and responding to activity across your network. Look for opportunities to repurpose existing content from your other corporate channels for use socially. Sharing sales promotions, paraphrasing a recent press release, or featuring the most common questions from your website’s FAQ section is a great way to augment your social content and create consistency across communications. Embrace Diversity Weed Out Poor Performers Give Your Social Some TLC How often do you post about yourself? Repost great content relevant to your audience? Give nods to others? Maintain a balanced quota of content and refrain from posting exclusively about your own brand, product, or service. And switch up the format. Whether it’s a video announcing a new product release, photos Your content strategy will be specific to your brand and social business objectives. As you continue to create content, monitor and assess which posts and updates are most effective, garnering the largest engagement or achieving the greatest reach. Weed out content that isn’t resonating with your audience. @spredfast | spredfast.com | info@spredfast.com

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