Seeding the Social Field with Great Content

Seeding theSocial Fieldwith Great Twitte Facebook Curtus r versō Linkedin Maxima amicus o socialis ProfessiContentTo generate buzz and conversation about your brand, you need to plant content worth talking about. People chooseto follow or fan your brand because they expect that you will provide them with content worth their while. Here area few quick tips to keep top of mind as you cultivate great content.Create a Plan of Action from a recent industry event, or links to a greatYou can’t bury seeds today and expect an oasis to company or third party blog, keep your audiencebloom overnight. Create a centralized social editorial engaged with diverse content.calendar to ensure a consistent flow of great contentacross all of your active social channels. Welcome Transplants Look for opportunities to repurpose existing contentGive Your Social Some TLC from your other corporate channels for use socially.Assign scheduled content to team members and be Sharing sales promotions, paraphrasing a recent pressproactive about content development. This frees up release, or featuring the most common questions fromtime to nurture your social presence by monitoring, your website’s FAQ section is a great way to augmentengaging, and responding to activity across your your social content and create consistency acrossnetwork. communications.Embrace Diversity Weed Out Poor PerformersHow often do you post about yourself? Repost great Your content strategy will be specific to your brand andcontent relevant to your audience? Give nods to social business objectives. As you continue to createothers? Maintain a balanced quota of content and content, monitor and assess which posts and updatesrefrain from posting exclusively about your own brand, are most effective, garnering the largest engagementproduct, or service. And switch up the format. Whether or achieving the greatest reach. Weed out content thatit’s a video announcing a new product release, photos isn’t resonating with your audience. @spredfast | spredfast.com | info@spredfast.com

Seeding the Social Field with Great Content

by Spredfast

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Seeding the Social Field with Great Content Document Transcript