To generate buzz and conversation about your brand, you need to plant content worth talking about. People choose
to follow or fan your brand because they expect that you will provide them with content worth their while. Here are
a few quick tips to keep top of mind as you cultivate great content.
Create a Plan of Action
You can’t bury seeds today and expect an oasis to
bloom overnight. Create a centralized social editorial
calendar to ensure a consistent flow of great content
across all of your active social channels.
from a recent industry event, or links to a great
company or third party blog, keep your audience
engaged with diverse content.
Assign scheduled content to team members and be
proactive about content development. This frees up
time to nurture your social presence by monitoring,
engaging, and responding to activity across your
Look for opportunities to repurpose existing content
from your other corporate channels for use socially.
Sharing sales promotions, paraphrasing a recent press
release, or featuring the most common questions from
your website’s FAQ section is a great way to augment
your social content and create consistency across
Weed Out Poor Performers
Give Your Social Some TLC
How often do you post about yourself? Repost great
content relevant to your audience? Give nods to
others? Maintain a balanced quota of content and
refrain from posting exclusively about your own brand,
product, or service. And switch up the format. Whether
it’s a video announcing a new product release, photos
Your content strategy will be specific to your brand and
social business objectives. As you continue to create
content, monitor and assess which posts and updates
are most effective, garnering the largest engagement
or achieving the greatest reach. Weed out content that
isn’t resonating with your audience.
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