Optimize Measurement with Spredfast

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Many social brands use Spredfast to understand their audiences, measure quality engagement, define and track social conversions, and calculate return on engagement (ROE).

Many social brands use Spredfast to understand their audiences, measure quality engagement, define and track social conversions, and calculate return on engagement (ROE).

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  • 1. Optimize Measurement with Spredfast To measure campaign performance, the average social team combs through dozens of spreadsheets and reports from the social networks. This often leads to information overload and losing sight of what drives results. Many social brands use Spredfast to understand their audiences, measure quality engagement, define and track social conversions, and calculate return on engagement (ROE). Spredfast helps you measure performance and understand what drives results throughout your social programs. Aggregate and Visualize Social Data Spredfast provides comprehensive views of your social presence across all social networks and accounts. The highlevel view is great to show management the big picture, and you can also drill into specific brands or campaigns. Analyze Performance and Trends See trends across audiences, social accounts, and trends over time (days, weeks, quarters, etc.) With the ability to link audience engagement to content subject, channel, or time period, you can instantly improve social tactics. Define and Track Results You can leverage Google Analytics or Omniture link tags and goals to track conversions and measure results. Easily compare metrics that matter to you (i.e. performance of specific pages, response times between teams, or campaign targets) across all social channels. Identify Top Performers Spredfast makes it easy to see what is working in your program, so you can amplify strong-performing content or adjust your publishing schedule. 10 | Spredfast Study Guide Section 4: Measurement Back To Top
  • 2. MEASUREMENT SUCCESS STORY AT&T One of the opportunities and challenges about social business, is the sheer volume of data that can be collected and analyzed. AT&T manages this data overload by focusing on a channel-specific “ultimate metric.” Learn more about how AT&T uses data to drive strategy by viewing our Social Prep School Webinar. 3,006 74 Facebook: Shares Instagram: Hearts (Likes) 24 28 Twitter: Retweets Google+: +1 THE BIG PICTURE Too much of the wrong information can eliminate actual learning. Don’t let your organization get overwhelmed by poring over detailed spreadsheets and trying to make sense of different social network reports. Spredfast frees you and your team from ‘analysis paralysis’ by making it easy to understand what drives performance across social networks, accounts, teams, content, and campaigns. For more ideas on Measurement, refer to The Social Business Textbook - Chapter 4. 11 | Spredfast Study Guide Section 4: Measurement Back To Top