To measure campaign performance, the average social team combs through dozens of spreadsheets and reports
from the social networks. This often leads to information overload and losing sight of what drives results. Many
social brands use Spredfast to understand their audiences, measure quality engagement, define and track social
conversions, and calculate return on engagement (ROE).
Spredfast helps you measure performance and understand
what drives results throughout your social programs.
Aggregate and Visualize Social Data
Spredfast provides comprehensive views of your social presence across all social networks and accounts. The highlevel view is great to show management the big picture, and you can also drill into specific brands or campaigns.
Analyze Performance and Trends
See trends across audiences, social accounts, and trends over time (days, weeks, quarters, etc.) With the ability to
link audience engagement to content subject, channel, or time period, you can instantly improve social tactics.
Define and Track Results
You can leverage Google Analytics or Omniture link tags and goals to track conversions and measure results. Easily
compare metrics that matter to you (i.e. performance of specific pages, response times between teams, or campaign
targets) across all social channels.
Identify Top Performers
Spredfast makes it easy to see what is working in your program, so you can amplify strong-performing content or
adjust your publishing schedule.
10 | Spredfast Study Guide Section 4: Measurement
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MEASUREMENT SUCCESS STORY AT&T
One of the opportunities and challenges about social business, is the sheer volume of data that can be
collected and analyzed. AT&T manages this data overload by focusing on a channel-specific “ultimate
metric.” Learn more about how AT&T uses data to drive strategy by viewing our Social Prep School Webinar.
Instagram: Hearts (Likes)
THE BIG PICTURE
Too much of the wrong information can eliminate actual learning. Don’t let your organization get
overwhelmed by poring over detailed spreadsheets and trying to make sense of different social network
Spredfast frees you and your team from ‘analysis paralysis’ by making it easy to understand what drives
performance across social networks, accounts, teams, content, and campaigns.
For more ideas on Measurement, refer to The Social Business Textbook - Chapter 4.
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