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How the Biggest Brands Stay Social, As Told By Their Community Managers
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How the Biggest Brands Stay Social, As Told By Their Community Managers

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The community managers from Whole Foods, REI, Discover, LinkedIn, Kum & Go, National Instruments, HomeAway and Brooks Brothers offer advice about making great social experiences that build lasting …

The community managers from Whole Foods, REI, Discover, LinkedIn, Kum & Go, National Instruments, HomeAway and Brooks Brothers offer advice about making great social experiences that build lasting relationships.

Published in: Marketing, Technology, Business

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  • 1. We asked Community Managers from today’s biggest brands: “How do you help your company #staysocial?
  • 2. “ Just take it one post at a time. Unless you can use a macro to knock out a few at once... #worksmarternotharder. -Ashley Minervini, Brooks Brothers ”
  • 3. “ HomeAway stays social by connecting with our audience and using visual content to inspire fans to create travel memories with their family. -Mairin Heard, HomeAway ”
  • 4. “  I help @wholefoods stay social by joining in community conversation. Being part of the conversation connects us to the pulse of the brand.  -Nikki Newman, whole foods ”
  • 5. “ As you can imagine, monitoring our social channels 24 hours a day can be a bit challenging, which is why we have team members distributed across multiple time zones. This does allow us to get some sleep as individuals, even though the internet never does. ” -Derek Homann, LinkedIn
  • 6. “ It’s all about connecting, inspiring & representing REI’s values … So naturally, I need to play outside as often as possible. ” -Kelly Walsh, REI
  • 7. “ My personal mantra for success on social: be consistent. Build a community through meaningful content and conversation. ” -Katie Carroll, LinkedIn
  • 8. “ You’re an integral part of a brand’s story. Take the opportunity to make the story worthwhile. -Caitlin Greenwood, Spredfast ”
  • 9. “ Add value, not noise. ” -Joelle Pearson, National Instruments
  • 10. “ When you feel overwhelmed, go back to the basics of simply interacting with people. It’ll remind you why you love your job. -Mike Templeton, Kum & Go ”
  • 11. “ Best part of my job = helping people thru social. It’s such a captivating & personal way to stay connected to our card members. -Miranda Johnson, DISCOVER ”
  • 12. “ There’s nothing quite like making someone’s day via social service. Simply the best! -Hilary Allred, DISCOVER ”
  • 13. “ I love learning! Knowledge is a powerful tool. Keep up with the latest news and 411 by viewing your social streams daily. ” -Robin Burt, DISCOVER
  • 14. Then we asked our community on Twitter the same question. Here is what they had to say:
  • 15. Happy Community Manager Appreciation Day! How do you help your brand #staysocial? Tweet us at @spredfast to let us know. #staysocial