How does your social program stack up?

How does your social program stack up?Take the Social Engagement Index quiz and find outThe Spredfast Social Engagement Index is a measure of companies’ internal andexternal social engagement. Take the Social Engagement Index Quiz to get an ideaof how social you are stacked up against the 154 Spredfast customers included in ourinaugural Social Engagement Index Benchmark Report. HOW BIG IS YOUR SOCIAL SQUAD? How many members of your organization are socially active? This number includes content creators, editors, managers, and executives that need high-level oversight of activity and results. a.) 0 - 9 b.) 10 - 20 c.) > 20 IS IT A (SOCIAL) FAMILY AFFAIR?Organization How many distinct groups within your organization are socially active? You may define groups by geographic location, business unit, or brand. a.) 0 - 2 b.) 3 - 6 c.) > 6 ARE YOU A CHATTERBOX? Over the past week, what is the total activity published across your social channels including Facebook, Twitter, LinkedIn and YouTube. This includes all updates, tweets, photos, videos, and comments. a.) 0 - 40 b.) 41 - 125 c.) > 125 HAVE YOU ALWAYS BEEN SO SOCIAL? Over the past year, provide a best estimate of total activity published across all channels. a.) 0 - 1,500 b.) 1,501 - 7,000 c.) > 7,000 IS YOUR SOCIAL ROLODEX JAM PACKED? What is the total number of Fans, Followers, Connections, and Subscribers across all social accounts on Facebook, Twitter, LinkedIn, and Youtube? a.) 0 - 34,000 b.) 34,001 - 255,000 c.) > 255,000 DO THEY “LIKE” YOU? Over the past week, what is the total number of interactions you’ve received across all social accounts on Facebook, Twiter,Audience LinkedIn, and Youtube? Interactions include: Facebook Likes, Comments, Clicks, Note Comments; Twitter Clicks, Retweets, Direct Messages, Mentions, Replies; LinkedIn Clicks, Likes, and Comments; YouTube Comments, Likes and Dislikes. a.) 0 - 700 b.) 701 - 6,500 c.) > 6,500 HOW SHARABLE IS YOUR STUFF? Over the past week, what is the total potential number of social impressions made by your organization? This number is calculated by messages published times the number of Fans, Followers and Subscribers on a certain social network. Social Reach also takes into calculation the number of users who Share, Retweet or Repost activity times the number users in their social networks. If you do not currently measure this number, multiply your “Weekly Total Reach” (accessible via Facebook Insights) by 1.15 for an approximate value. a.) 0 - 42,000 b.) 42,001 - 610,000 c.) > 610,000 The Spredfast Social Engagement Index Benchmark | @Spredfast | info@spredfast.com

How did you do? SOCIAL ENGAGEMENT INDEX Find the sum of your answers by assigning the following values to each question then see where your social program lives on the Social Engagement Index. 12 A=1 B=2 C=3 10 ORGANIZATION ACTIVATING You are ACTIVATING 8 EXPANDING if you received a total score from 7-11.Scoring PROLIFERATING 6 You are EXPANDING if you received a total score from 12-15. 4 You are PROLIFERATING 2 3 4 5 6 7 8 9 10 if you received a total score from 16-21. AUDIENCE Next, take the partial sums for the ORGANIZATION and AUDIENCE sections, and plot yourself on the Social Engagement index below, plotting AUDIENCE on the bottom x-axis and ORGANIZATION on the left y-axis. Great, I know where I fit—now what? You now have a better sense of how you stack up against your peers. There are a number of Key Areas of Opportunity to further your social programs, some of which may be more relevant than others depending on where you fall on the Social Engagement Index: • Deliver More, Quality Content Make use of enhanced targeting capabilities to deliver more relevant, compelling content to users. • Uncover Contextual Learning from Social Activity Track which content, messages, and activity types drive the most engagement to optimize efforts.Next Steps • Understand Social Network Utility Match your business objectives and audience technographics to each channel where you are active. • Segment Groups and Users to Focus Efforts Activate the right groups and individuals to focus and personalize social activity. • Coordinate Across Internal Teams Gain control of social accounts and provide roles and permissions to users to centrally manage social activity. • Identify Opportunities to Convert Provide your audience with opportunities to click through to additional information on your website, landing pages, or other online locations. For a more in-depth look at the state of corporate social programs and a more detailed discussion of major takeaways and opportunities, download the Spredfast Social Engagement Index Benchmark Report at www.spredfast.com/engagementindex. The Spredfast Social Engagement Index Benchmark | @Spredfast | info@spredfast.com

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How does your social program stack up?

by Spredfast on Sep 05, 2012

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