Social marketing beats traditional by 190%–
boosting conversion at a global software provider
Like many technology firms, this midsized business-software company needed to generate more and better leads. Already
using social media to drive brand awareness and loyalty, the company wanted to see whether social could really compete with
traditional lead-gen efforts conducted via email and offline media. Adding in a major rebranding campaign created a heady
challenge for their social team.
Unsure social media could
generate quality sales leads.
400% faster sales cycles — shortened
time to close from 120 days to 30 days
Wanted to double fans and
followers without growing
social media team.
Gained 150% more Facebook fans with
the same team.
Needed to expand and
engage a new audience to
5.9% to 45%
Higher conversion and faster sales cycles with Spredfast. Proof that social works.